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Persuasion vs. Argument
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Goal
Persuasion Writing

Goal of persuasive
writing:
To get reader to
agree with you/your
point of view on a
particular topic.

Argument Writing

Goal of argumentative
writing:
To get reader to
acknowledge that your
side is valid and
deserves consideration
as another point of
view.
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General Technique
Persuasion Writing

Argument Writing

General technique of
persuasive writing:

General technique of
argumentative writing:

Blends facts and
emotion in attempt to
convince the reader
that the writer is
“right.”(Often relies
heavily on opinion.)

Offers the reader
relevant reasons,
credible facts, and
sufficient evidence to
honor the writer has a
valid and worthy
perspective.
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Starting Point
Persuasion Writing

Starting point of
persuasive writing:
Identify a topic and
your side.

Argument Writing

Starting point of
argumentative
writing:
Research a topic and
then align with one
side.
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Viewpoint
Persuasion Writing

Argument Writing
Viewpoint presented in
argumentative writing:

Viewpoint presented in
persuasive writing:
Persuasion has a single-minded
goal. It is based on a personal
conviction that a particular way of
thinking is the only sensible way
to think. Writer presents one
side— his side.

Acknowledge that opposing views
exist, not only to hint at what a
fair-minded person you are, but to
give you the opportunity to
counter these views tactfully in
order to show why you feel that
your own view is the more worthy
one to hold.

(Persuasive writing may include
ONE opposing point, it is then
quickly dismissed/refuted.)

Writer presents multiple
perspectives, although is clearly
for one side.
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Audience
Persuasion Writing

Audience of persuasive
writing:
Needs intended
audience. Knowing what
they think and currently
believe, the writer
“attacks” attempting to
persuade them to his
side.

Argument Writing

Audience of
argumentative writing:
Doesn’t need an
audience to convince.
The writer is content
with simply putting it
out there.
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Attitude (Tone)
Persuasion Writing

Argument Writing

Attitude (Tone) of
persuasive writing:

Attitude (Tone) of
argumentative writing:

Persuasive writers want
to gain another “vote” so
they “go after” readers
more aggressively.
Persuasive writing is
more personal, more
passionate, more
emotional.

Simply to get the reader
to consider you have an
idea worthy of listening
to. The writer is sharing a
conviction, whether the
audience ends up
agreeing or not.

Persuasion vs. argument

  • 1.
  • 2.
    + Goal Persuasion Writing Goal ofpersuasive writing: To get reader to agree with you/your point of view on a particular topic. Argument Writing Goal of argumentative writing: To get reader to acknowledge that your side is valid and deserves consideration as another point of view.
  • 3.
    + General Technique Persuasion Writing ArgumentWriting General technique of persuasive writing: General technique of argumentative writing: Blends facts and emotion in attempt to convince the reader that the writer is “right.”(Often relies heavily on opinion.) Offers the reader relevant reasons, credible facts, and sufficient evidence to honor the writer has a valid and worthy perspective.
  • 4.
    + Starting Point Persuasion Writing Startingpoint of persuasive writing: Identify a topic and your side. Argument Writing Starting point of argumentative writing: Research a topic and then align with one side.
  • 5.
    + Viewpoint Persuasion Writing Argument Writing Viewpointpresented in argumentative writing: Viewpoint presented in persuasive writing: Persuasion has a single-minded goal. It is based on a personal conviction that a particular way of thinking is the only sensible way to think. Writer presents one side— his side. Acknowledge that opposing views exist, not only to hint at what a fair-minded person you are, but to give you the opportunity to counter these views tactfully in order to show why you feel that your own view is the more worthy one to hold. (Persuasive writing may include ONE opposing point, it is then quickly dismissed/refuted.) Writer presents multiple perspectives, although is clearly for one side.
  • 6.
    + Audience Persuasion Writing Audience ofpersuasive writing: Needs intended audience. Knowing what they think and currently believe, the writer “attacks” attempting to persuade them to his side. Argument Writing Audience of argumentative writing: Doesn’t need an audience to convince. The writer is content with simply putting it out there.
  • 7.
    + Attitude (Tone) Persuasion Writing ArgumentWriting Attitude (Tone) of persuasive writing: Attitude (Tone) of argumentative writing: Persuasive writers want to gain another “vote” so they “go after” readers more aggressively. Persuasive writing is more personal, more passionate, more emotional. Simply to get the reader to consider you have an idea worthy of listening to. The writer is sharing a conviction, whether the audience ends up agreeing or not.