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Insights – Where To Look And How To Organize Them
The document discusses how to organize and develop insights. It provides frameworks for scanning the environment, observing contexts primarily and secondarily, and identifying business opportunities from insights. These include STEEP for scanning socially, technologically, economically, environmentally and politically; AEIOU, POEMS, POSTA and WHY for primary observations; and SWIPES and secondary trend precursors for secondary observations. Insights should then be framed, focused on, developed and shared to have business impact by identifying opportunities based on idea, market size, value, customer acceptance, competition and timing.
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Insights – Where To Look And How To Organize Them
- 1. Insights where to lookand how to organize them Wayne Pethrick [email protected] | @soultwayne Product Camp NYC Sept 17 2011
- 2. Today Insights… • How toframe • How to focus • How to develop • How to share • How to remember
- 5. secondary ENVIRONMENTAL STEEP SCANNING Social Technological Economic Environmental Political
- 6. secondary TREND SWIPES PRECURSORS Statistics Written and broadcast materials Intense focus Pitches and promotions Exits and entrants Superhits
- 7. primary contextual AEIOU OBSERVATION Activities Environments Interactions Objects Users
- 8. primary contextual POEMS OBSERVATION People Objects Environment Messages Services
- 9. primary contextual POSTA OBSERVATION People Objects Settings Time Activities
- 10. primary contextual WHY OBSERVATION What How whY
- 11. BUSINESS IMPACT OPPORTUNITY Idea Market size Positive net present value (oppty cost) Acceptance by customers Competition Timing