Pfeiffer "Secrets to Changing Behavior in Scholarly Communication: A 2025 NISO Training Series, Session One"
This presentation was provided by Nicole 'Nici" Pfeiffer of the Center for Open Science (COS), during the first session of our 2025 NISO training series "Secrets to Changing Behavior in Scholarly Communications." Session One was held June 5, 2025.
About Center forOpen Science
Non-profit organization, founded in 2013
Mission: Increase the openness, integrity, and reproducibility of
research.
Purpose: Changing the culture of scholarship
Strategy: Take a systems approach to culture change
3.
Systems Approach toResearch Culture Change
COS Theory of Change
Make it Required
Make it Normative
Make it Possible
Make it Rewarding
Make it Easy
4.
4
Diffusion of Innovations;Rogers, 1963
2.5% 13.5% 34% 34% 16%
Innovators Early
adopters
Early majority Late majority Laggards
IMPACT
● Study ofpublished findings found
that they most could not be
replicated.
● Headlines of a crisis
● Indication of bias in publication,
among other gaps
● Call for change in research practices
https://www.nature.com/articles/nature.2015.18248
6
7.
INTERVENTION
● Infrastructure: Makeit possible for
authors to submit research for peer
review before collecting data
● User experience: Make it easy by
streamlining it within the article
submission process
● Incentives: Align the incentives of
publication with the values of the
researchers by focusing on the
research question and study design
and not the results
Source: https://www.cos.io/initiatives/registered-reports
7
8.
MARKETING
● Coordinated effortto conduct outreach to
journals to gain early adopters to make it
possible
● Educational campaigns to encourage
adoption
● Align funding with publication through special
issues and funding proposal calls
● Provide resources, training, and webinars
Source: https://osf.io/3wct2/wiki/Journal%20Responses/
8
IMPACT
● More replicationstudies done across
disciplines
● MORE Headlines of a crisis
● Call for change in research practices
● Prevent publication bias, p-hacking,
and lack of trust in science
● Increase rigor, transparency, and
reproducibility of research
https://www.nature.com/articles/nature.2015.18248
10
11.
INTERVENTION
● Infrastructure: Makeit possible
● User experience: Make it easy
by
● Incentives: Align the incentives
Source: https://www.cos.io/initiatives/prereg
11
12.
MARKETING
● Building offof the crisis to offer solutions
● Made it competitive with a Preregistration
Challenge to get Idealists to try it
● Awareness campaigns and community
story-telling
● Provide room for feedback and iteration
● Community grassroots and advocacy efforts
● Partnerships to publish (Registered Reports)
and try out as policy (funders)
Source: https://www.cos.io/blog/preregistration-plan-not-prison and https://www.cos.io/blog/prereg-for-research-communities
12
13.
CONCLUSIONS
Are there anySECRETS to changing behavior in Scholarly Communication?
● It has to be possible to do the new practice or behavior
● Must be easy to start doing something new; otherwise won’t do it or sustain it
● Communities are access points for driving change
● People need to know what’s in it for them
● Some will do it kicking and screaming
Interventions are a way to identify one or more of these secrets
and tap into them to catalyze change