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Photo Shoot Plan- Planning and Research
- 1. Unit G321 –Foundation Portfolio in Media – Photo-shoot Plan Project title: BUZZ Project: Creating Music Magazine Project Description: During this project I will create a top quality and ‘informative’ (Katz) hip-hop magazine that will possess a typical hip-hop theme within the magazine. This will include hip hop related images, a specific colour scheme of black and yellow and relevant storylines that relate to current and future artists in the music industry. My target demographic will aim at those of an African American background due to the fact that hip hop is highly popular amongst those of this background. These features will reach out to my target audience as I will ensure that my magazine is as relevant to the genre as possible, this proves to be popular as both XXL magazine and Vibe both aim their magazines at African Americans and are both successful in doing so. Photographer: For my hip-hop magazine I have undertaken the role of photographer and will be specifically looking at a medium close up (MCU) for my cover star who will feature on the front cover of BUZZ as a medium close up connotes the importance of the star as he or she is being presented at a visible angle. The image will need to be large enough to overlap the masthead and consume importance over every other feature. This shot is the most popular for magazine cover stars as it denotes ‘star appeal’ (Richard Dyer). As photographer I will also apply a darker tone to my images as black and white are key for the genre due to the fact that although hip hop is vibrant and upbeat it also has a criminal and mysterious side to it therefore a darker tone will inflict mystery and excitement upon all readers. However my double page spread will be in colour allowing the audience to become familiar with my cover star. Reasons behind the title inside this box (connotations): I have decided to name my chosen hip-hop magazine ‘BUZZ’ due to the fact that during my primary research I created a survey that allowed me to explore opinions from other people. During this survey BUZZ was the most popular of three options, this had a massive input on my final decision. In addition the title BUZZ creates a vibrant and upbeat feeling completely matching the genre of hip- hop, as it is loud, upbeat and current. My chosen masthead title has a direct link with the genre and was rather popular with others therefore BUZZ has every purpose and reason to emerge as my chosen magazine title.
- 2. Unit G321 –Foundation Portfolio in Media – Photo-shoot Plan Casting: At this moment in time I have two candidates for who will be able to feature in my magazine as my cover star and main headline artist. One of them being Michael in Year 9 (option 1) who has similar facial features and hairstyle to rapper Kendrick Lamar who has featured on music magazines on multiple occasions. Michael has an African American background and will be a prime candidate for a cover star due to this look. Furthermore, the second candidate for my headline and cover star is Jack Sharpling in Year 12 (option 2) who is three years older than Michael therefore is most likely to be more suitable as an older looking rap artist. Jack dresses like a hip hop artist and denotes star appeal to the audience therefore is most likely to feature on my hip hop magazine. Model requirements: For my hip-hop magazine both of these models must have a resemblance to an artist such as Drake as he dresses like a hip hop star and is wearing a cap and chain which are both key factors for a hip-hop artist in order to look current and to match their outrageous genre. They must have cool look in order to match the cool features and appearance of a hip-hop star and must be open to certain poses that denote attitude and a hip hop vibe. Wardrobe and Look: For my hip-hop magazine I will provide my chosen cover star with many clothing items that are relevant and useful to the hip-hop genre such as a basketball, ray ban shades and golden chains which all symbolizethe hip hop lifestyle. My cover star must also have a similar hairstyle to Kendrick Lamar or other existing hip-hop stars. However this is not key as the cover star will be wearing a snapback cap. The cover star should be wearing
- 3. Unit G321 –Foundation Portfolio in Media – Photo-shoot Plan well known hip hop brands to inspire the younger generation such as Palace, Nike and many more brands that are seen as cool, current and well known. My images will involve a star with a hip hop appearance in order to denote relevance and to inflict star appeal to the audience. This builds a relationship between the audience and the magazine as my audience admires the artist as he is dressed in current clothing and is wearing key hi[p hop accessories. This image will appear in black and white image as it will draw out other colours in the magazine such as the cover lines and masthead which are all crucial in a magazine and are generally completely dominated by images removing brand identity. This is my first issue therefore as a new magazine it is crucial to build brand identity which attracts customers and the popularity of my magazine. Where: My cover star shoot will take place in a quiet area against a brick all therefore when it comes to editing I will be able to crop the image a quickly as possible. When: This will take place during the day as my cover star will be able to stand out on camera and the colour contrast will increase his star appeal. This image will be used on my first issue of ‘BUZZ’ as it is a stereotypical hip-hop artists accessory. M target group is the group of African Americans who are huge fans of basketball in general therefore this image is well suited to my genre and appeals to my target group at the same time. I will most probably place this image either on my contents page or somewhere in my double page spread; the image will be rather small due to the fact that it lacks importance and is irrelevant to music however displays the hip- hop life style which may inspire my target audience. This image of a golden chain has been put into place in order to denote the expensive and complex lifestyle of a hip-hop artist. This chain has given me a great deal of inspiration as it denotes star appeal and value to the magazine itself and due to this chain being an item of luxury it gets readers caught up into the hip- hop lifestyle creating almost an obsession with my magazine. This could also be used as an item of promotion or a giveaway prize in the first issue of ‘BUZZ’ therefore I am allowing fans of hip-hop to become their idols through the prize creating a sense of excitement for all viewers.