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Photography
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- 3. Photographs lead readers ◼To the copy ◼ Into the copy ◼ Through the copy (distinct elements) ◼ E.g., between large and small points ◼ To an important part of the copy ◼ To a larger point and/or the future ◼ Toward some action, feeling, etc.
- 4. Strong photographs havea) ◼ Simplicity ◼ Careful cropping ◼ Only show the main elements, avoid distractions ◼ Internal dynamic ◼ Lines suggested by elements ◼ Placement of focal point(s) ◼ Clear sequence for the eye ◼ Initial focus, second, etc.
- 5. Strong photographs haveb) ◼ Meaning and/or relationship with impact ◼ Symbolism of larger significance ◼ Something new or inherently interesting ◼ More info on the story and other photographs ◼ “Location” of viewer (above, etc.) ◼ Technical quality (contrast, focus, exposure) ◼ Also, lighting that adds to interest (side, back, flat, diffused) ◼ Clear and pointed cutlines, heads, etc.
- 6. Photos as story-telling ◼Though static, Photographs can suggest ◼ Change ◼ Relationship/comparison ◼ Motion ◼ Personality ◼ Cause and effect ◼ We automatically make links ◼ That the photographer uses to persuade, etc.
- 7. Photographs: symbol andmoment ◼ Just as good writing paints a picture in the mind of the reader, good photos often place stories in the mind of the viewer/reader ◼ Most good photos offer ◼ a concept ◼ a fleeting experience ◼ both
- 8. Idea: coffee asaddiction
- 9. Experience: boy andfriend
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- 18. Freeze Time andMotion
- 19. “Rule of Thirds” Usean imaginary grid to increase interest and reduce inertia
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- 27. Change the usualPerspective
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- 36. Create a StrongContrast
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- 42. Grab the Eyewith Contrast
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- 44. Use the Codesof a Mood
- 45. Choosing photographs ◼ Choosephotos that ◼ Reflect the style of the topic, copy and section ◼ Show an event, relationship, information, etc. ◼ Will attract and persuade readers ◼ Supplement the story
- 46. Editing photographs ◼ Whenpossible, reduce the photograph to its strongest and most relevant aspects ◼ Principle: If it doesn’t add, it subtracts ◼ Try to show a relationship ◼ Always come back to the audience