Picture People

Picture People

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  Picture People-Integrating anOnline Campaign Internet Campaign done by Global Village® Marketing AgencyBy: Carina Zhong, Dayna Saul, Ka Wai Chou, & Rachel Adler
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  About our AgencyGlobalVillage® Marketing Agency was started a little over a year ago. All are graduates of the prestigious program of Direct and Interactive Marketing from SUNY FIT Jay and Patty Baker School of Business and Technology. We strive on creating diverse online campaigns that coincide with companies offline efforts. We utilize the “The Global Village” to our full potential. We make sure that our clients have a seamless online campaign. Our experts make the most of Search Engine Optimization, Keywords, Social Media , E-Marketing, Banners and Pop ups. We are constantly expanding and researching the best ways to reach the consumer in this ever growing market.
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  Who is PicturePeople?They are a company-owned portrait studio whose foundation is built on capturing expressions that will last a lifetime. They serve all customers who are looking for professional portraiture to mark a special occasion or who want to document a moment in time for themselves or their family. They capture people and event which includes moms, grandparents, seniors, grads, activity groups, business people and even your cherished pets.Their photographers are trained in their field, but more importantly they are fun, friendly, and good at what they do! They know that every moment counts and will work with you to capture memories that you can cherish for years to come.From: http://picturepeople.com/exp_who.asp
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  Picture People: OnlineCampaignWith a budget of $2,200,000 and Global Village® identified at least four different ways that Picture People can utilized online media to supplement their offline efforts.The following efforts are:Banner & Pop UpsParent.com, Babble, and some of Picture People’s partner sites. E-mail MarketingUtilizing the Picture People House File and also using outside listSearch EngineKeywords, SEO, optimizing: Google, Bing, Ask & Yahoo!Social MediaFacebook, Twitter, YouTube, Myspace & GoogleBuzz
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  Site that bannerand Pop-Ups Will Appear onOther sites:Parenting.comBabble.comThese are Picture People partnered sites:Leap FrogLeap and Bounds ®One Step Ahead® PETCOStride rite®Walt Disney Studios Home EntertainmentTelefloraPicture People customers save 20% on Teleflora flowers all year long
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  Why use SocialMedia?Social media is based on conversations and interactions they may have online. Social media have been modernized to reach consumers through the internet. Social media has become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputation. As social media continue to grow, the ability to reach more consumers globally has also increased. If you are selling a product or want to publish an ad, social media is a great method to make you become profitable.
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  Recent Stats ofsocial media More than 100 million people join some type of social media. Whether it’s Twitter, Facebook, MySpace, or YouTube , these websites create traffic that grabs people’s attention more than any other channel of media out there.
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  According to DavidCarleton, BS degree and MBA in marketing and was President of the American Marketing Association states the 20 reasons to use social media.Improve customer and prospect relationships Conduct inexpensive yet effective market research Build brand awareness, authority and credibility Drive traffic to your website Ability to obtain insight into targeted niche markets Find new distribution channels Improve search engine rankings through link building Find and research targeted decision makers, prospects, customers and contacts Monitor reputation - what are people saying about you or your company Attain expert status for you, your company or your brand An effective form of communicating with past, present and future clients Share information used to educate prospects Spy on your competition Provides increased visibility for you, your products or your brand Generate more leads Get more referrals Find joint venture partners A new vehicle to post PR, events and articles Provide better customer service And of course - INCREASE SALES!
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  What’s wrong withtheir facebook & twitter Pages?
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  AnswerThey are notutilizing their pages to their full potential.The last time they the ”Tweeted” was February 1, 2010.They missed out on Easter, Mother’s Day, Graduation, Recitals and Father’s Day.The last time they updated their Facebook Page was March 11,2010.Since then they could have marketed Communions, Mother’s Days, Graduations, Fathers Day.
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  Why most Socialmedia campaigns FailMany times companies rely to heavily on Social Media, they launch their pages but that’s not enough.A company has to maintain and update their Pages or accounts. Not saying to send out a post every hour but enough to engage the customer.
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  Why use searchengine marketing?
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  Recent Stats onsearch engine
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  Potential Picture PeopleKeywords
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  Current Picture PeopleKeywords
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  Email
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  PETCO BANNER
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  Banner This Adwould be on Babble.com and Parenting.com. It is targeted at new Parents.
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  BannerThis ad wouldbe located on the Teleflora website.
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  Pop UpThis isour Universal Pop-Up
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  banners