#PinforProfit2014

#PinforProfit2014

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  Pining Your Wayto Profitable Sales Using Pinterest to Create Interest In Your Business January 18, 2014 3 Ways To Obtain A Copy of Today’s Presentation 1. Log On To Our Facebook Page: www.facebook.com/CBCGroup Post a comment: #PinForProfit2014 2. Go to Slideshare.net – Search: #PinForProfit2014 – SFIGF 3. Email CBCG: [email protected] Creative Business Consulting Group – Lynn Switanowski 25 + Years Retail Industry Experience Fortune 500 Sales and Marketing Executive Successful B-T-C Strategist Experienced Brand Manager And Marketing Executive Social Media Strategist and Developer Contact Information: (617) 437 -9191 Email: [email protected] Creative Business Consulting Group www.cbc-group.net 1
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  Seminar Objectives • WhatIs Pinterest And Why Should I Care About It For My Business? • Using A Pinterest Business Page • Pinterest Best Practices • How To Engage Customers And Create Sales With Your Pins 617-437-9191 Creative Business Consulting Group www.cbc-group.net What’s All The Fuss About Pinterest? 617-437-9191 Creative Business Consulting Group www.cbc-group.net What Is Pinterest - Why Should I Care About It For My Retail Business? 1. Pinterest Allows Users To "Curate" Collections Of Images Based On Their Passions 2. Pinterest Shares Merchandise With The Simple Power Of Visual Imagery 3. Top Interests On Pinterest-Crafts, Gifts, Hobbies/Leisure, Interior Design 4. Pinterest Converts More Browsers Into Buyers 5. Pinterest Reduces The Number Of Steps From Discovery To Conversion ---See It, Like It, Buy It’ Happens Frequently 617-437-9191 Ragan.com. Creative Business Consulting Group www.cbc-group.net 2
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  Why Should YouHave A Business Account? Account Verification Allows Businesses To Officially Link Their Websites To Their Pinterest Profiles And Places The Full URL With A Red Check Mark In Front Of It In The About Section Add Special Buttons And Widgets Companies Can Also Add Buttons To Their Own Websites To Make It Easier For Visitors To “Pin” Items (Using A “Pin It” Button) Or Follow Their Feeds On Pinterest (With The “Follow” Button) Access New Upcoming Features Similar To Facebook Insights, Brands And Merchants Will Soon Be Able To Gain Access To Reports That Can Help Them Analyze And Understand Their Audience Better 617-437-9191 Creative Business Consulting Group www.cbc-group.net Who Are Todays’ Pinterest Users? • 70% Of Pinterest Users Are 44 Years Of Age Or Younger • Pinterest Users are Predominately Women • 15% Of The Us Online Population Use • Pinterest Users Have Highest Average Incomes Of All Social Media Sites (44% Earn More Than $60k) • Consumers Follow An Average Of 9.3 Retail Companies On The Site 617-437-9191 Creative Business Consulting Group www.cbc-group.net Creating A Board Is The First Step . What Should Your Store Pin About? 617-437-9191 Creative Business Consulting Group www.cbc-group.net 3
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  Pinterest Case Study:143 Boards; 14,054 Pins 617-437-9191 Creative Business Consulting Group www.cbc-group.net Pinterest Case Study: Etsy The E-commerce Website Focused On Handmade And Vintage Items, Has The Most With 235,000 Followers. • Goal Is Inspiration – Not Just Sales. • Boards Showcase Etsy’s Values To Drive Loyalty And Engagement • Post Things That Resonate With Their Community • Maintain Balance Of Etsy Items And Other Content Pinned To Maintain Authenticity With Audience 617-437-9191 Creative Business Consulting Group www.cbc-group.net Pinterest Best Practices • Pin On Boards From Various Sources • (Think Of Complimentary Products Or Design Inspiration) • Repin From Other Boards And Brand Followers • Use The Follow Button and Pin It Widgets • The Follow Button Allows Retailers To Put A Link On Their Sites Allowing Shoppers To Immediately Follow Them On Pinterest • Adding A "Pin It" Button To Your Product Pages Or Blog Posts Will Allow Customers And Readers To Pin Your Products Onto Pinterest 617-437-9191 Creative Business Consulting Group www.cbc-group.net 4
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  How To MakePinterest Work For Your Business Upload Original Content Populate Pinterest Boards With Original Content As Often As Possible Curate Properly Organizing Boards In Themes – Don’t Be Dull or Overpopulate Boards With Mixed Content Learn The Difference Between Repining And Liking"Re-pin" Is Better Than A "Like. Re-pinning Means Someone Has Adopted Your Content And Added It To Their Mix Share The Love Follow Those Who Follow And Re-pin You. It’s the Ultimate Pinterest Compliment 617-437-9191 Creative Business Consulting Group www.cbc-group.net How To Make Pinterest Work For Your Business Link Your Accounts Include A Link To Your Twitter And Facebook Accounts, Which You Can Set Up By Going To Your Account Settings And Connecting With Twitter And Facebook Pin It Encourage Your Website Visitors To Share Your Images With Their Pinterest Followers By Adding The Pin It Button To Your Website Price It Pinterest Pins Which Include Prices Receive 36% More Likes Than Those Which Do Not 617-437-9191 Creative Business Consulting Group www.cbc-group.net How To Make Pinterest Work For Your Business Use Relevant Image Labels Instead Of Labeling Your Image As Image 1 Or Image 2 (Or Any Other Random Name), Label Your Image With A Relevant Name, Specific To Your Image Create A Seasonal Pinterest Boutique Share Seasonal Fashion Information in A Fun And Engaging Way Ask People To Pin Your Images You Can Make It Easy For Others To Share Your Images By Asking Them To Pin Your Image Have A Pinterest Event Create An Online Event Asking Customers To Repin- Discuss Favorite Items In Stock 617-437-9191 Creative Business Consulting Group www.cbc-group.net 5
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  How To GenerateSales From Pinterest Run Contests Pinterest Discourages Self-promotion, So The Key Is Encouraging Your Followers To Pin For You! Create A Gift Registry Registry Helps Customers Tell Others What They Would Like To Buy From Your Store Monitor Who Is Pinning Images From Your Website Interact with people who have pinned images from your website These people are already interested in what you do- Cultivate them into customers! To see what people are pinning from your website – use this URL: http://pinterest.com/source/yourdomain.com 617-437-9191 Creative Business Consulting Group www.cbc-group.net The Time Has Come for Your Business To Pin . • 43 percent of Pinterest users interact with retailers or brands they like on the site • Pinterest is now the third-largest network behind Facebook and Twitter • Pinterest now lets people edit their home feed to control what pops for a better customized user experience • 70 percent of Pinterest users surveyed say they use Pinterest for inspiration on what to buy • The Average Length of Time on the site for US users is 72 minutes per week 617-437-9191 Creative Business Consulting Group www.cbc-group.net Creative Business Consulting Group www.cbc-group.net 6