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Pitch
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- 2. The title ofour film is āThe Replacementā. The synopsis of our film is that the main character in the film will be the teenage girl who is being bullied and her two āfriendsā. There will be a hooded figure who murders the two friends but is unknown which creates an enigma in the film and suggests that the genre is a Thriller as the unknown figure isnāt revealed. I would consider our film to be a PG (Parental Guidance) rating due to the ending scene of a weapon covered in blood inferring to a murder in the film. The release date for our film would be around Halloween due to it being a Thriller and this is typical to the genre release dates to make the film more scarier than what it is and it will make want people to go and see it with friends and family rather than alone. Film Name & Synopsis
- 3. Ways in Whichthe Audience May Read My Ideas: The main way in which audiences tend to read ideas is through Stuart Hallās Reception Theory. The theory states that media texts are encoded by the producer meaning that whoever produces the text, fills the product with values and messages. Afterwards, the text is then decoded by the audience which is decoded by different ways and usually not what the producer intended. There are three ways to decode and encode ideas: Dominant / Preferred reading: When the audience agrees with the idea encoded. Negotiated Reading: When the audience do not agree or disagree with the idea. Oppositional Reading: When the audience disagrees with the idea.
- 4. Primary Research For myprimary research, I have decided to create a survey in which I will be handing people and sharing on social media for them to answer. Below are the questions which I have used on my survey. SURVEY: Name: Age: 1) How have you heard about films in the past? 2) Do you have a chosen genre and if so state below: 3) Have you been convinced to see a film that you hadnāt originally wanted to see and if so how? 4) How do you consume media? 5) How long do you spend on your phone on average? 6) What social media platforms do you engage with and approximately how long for? 7) Do you use Youtube? 8) Do you read books, magazines, newspapers etc? If so state which one below: 9) Would you be interested in seeing a film about bullying which is considered as a thriller and why?
- 5. Primary Research Results https://www.slideshare.net/BethPotter4/primary-research-results-238857156 Fromreceiving the feedback on my surveys, it will help me come up with ideas on how to market my film as I am now aware of how people view trailers and posters on platforms. Furthermore, it will help me build an audience and fanbase as I know their interests and hobbies therefore try and base my marketing (posters, trailers and uploads on Instagram) around them to introduce more people in the audience and make things fun and interesting in which they will enjoy. By gathering these results, I can conclude on what marketing strategies I want to use and how I want to use them.
- 6. Secondary Research From thisresearch, we have learnt that our target group watches Horrors the most so we decided to make one ourselves to attract a mainstream audience. However we thought to make a Thriller instead to make it more fun and interesting to watch as they will want to try and work out who the killer is and what is going to happen next. Horrors tend to have no ages younger than 15 due to BBFC ratings but also performs poorly in the older age bracket. This could be because they arenāt as interested in Horrors and find them quite overrated. Graph from: https://stephenfollows.com/what-older-cinemagoers-are-watching/
- 7. Secondary Research -Existing Products There are many Psychological Thrillers such as Joker, Shutter Island, Psycho and Bird Box. These were all hits and some still are to this day. One existing product which I will be talking about is the Joker. I have chosen the Joker as it has a similar narrative and genre therefore it is a competitor. There are a number of competing production companies for this film such as Warner Bros, DC Films and Village Roadshow Pictures. By having 3 production companies to compete with, it means that I will have to do a lot of work in order to attract a mainstream audience.
- 8. By looking atboth of my primary & secondary research, it has helped me decide on how to make my film and the best way to advertise it to others. As a result of learning things from my survey (primary research) it has allowed me the opportunity to manipulate these answers in my own work to create a successful film and advertising for it. Furthermore, by using my secondary research, it has shown that the target age for my film is mostly preferring horrors rather than other genres therefore I know that this genre will receive the most watch time and it will be effective to use this genre in my work. In regards to advertising my film, I will have a much bigger audience interested in it as my target audience will be talking about it to their friends and family. To prove this point, I held a focus meeting with the group of people (target audience) who I gave the surveys out too and asked whether they liked my ideas. As a result of this, they would be interested in seeing a film about bullying which is considered a thriller/horror. Furthermore, the advertise my film, I have decided to create posters as it will put the viewer in the middle of a scene in the film which creates tension and an incentive. The incentive being that in order to resolve the situation in the film, the audience looking at the poster needs to see the film and find out what happens.
- 9. In terms ofdistribution, I felt that posters would be the best to advertise my film as visual images have more of an impact and evoke curiosity into an audience to find out more and the audience will see them daily whilst out in the public, therefore they might be thinking about the film much more before seeing it. Ideally, I would like my teaser posters to be seen on bus stops, the side of buses and possibly even advertising boards to ensure that they are seen daily by a high number of people and hopefully build a bigger mainstream audience. On the other hand, I would like my theatrical poster on billboards and also buses to advertise the film effectively and efficiently as it is allowing access for audience consumption. By using such busy locations, the posters will be seen multiple times daily and will result in an active response and gather a higher viewing.
- 10. Secondary Research -Existing Products Continued For my film, I would have a preferred reading compared to the Joker as it has a similar narrative and age rating but isnāt as graphic as there are a few violent scenes used in the Joker (which could create an oppositional reading for the Joker as parents / adults may not want their children to see such scenes). From analysing the Joker and comparing it to my film, I have learnt that you can manipulate a story line in many ways with it still resulting in a similar way. Furthermore I could also use scenes just like the Joker as audiences could find it more entertaining and could possibly be the reason why the Joker was very popular as it grossed $335.5 million in the US and Canada, $738.5 million in other territories resulting in a total of $1.074 billion.
- 11. Audience Profile Age: 14- 18 years old. Gender: Male Education: Student at college studying Graphic Design or Film Studies. Job: Unemployed Why would they see the film: I think that they would like to see my film as it is a Thriller genre therefore they will find it entertaining as thrillers tend to have enigmas which are masked characters therefore it will give them a task to work out who the masked character is. The target audience for our film is teenagers, 14-18 year olds who are seen as explorers, they tend to seek discovery. They have energy, individualism and experience. Their values difference and adventure. Explorers are typically a younger demographic (students) with a social grade of E/D.
- 12. Black background -Connotes death, danger and an eerie tone which will scare audiences. Also links to the diversity used on the poster. Red colour - Links to the black colour palette of death as it could potentially signify blood but on the other side passion, lust and romance. By the main image holding a face mask up to her face, it creates an enigma for the film as the audience donāt know her identity as it is hidden. Negotiated Reading - the audience may agree with the encoded idea as the producer has used diversity instead of a stereotypical white person which supports todayās problems in society regarding diversity problems and the current movement of Black Lives Matter. On the other hand the audience could also disagree with this due to the lack of diversity used and cause activists to feel unhappy and annoyed as they have their movement of All Lives Matter and also they could feel as though it is sexist as only one gender has been used.
- 13. The key signifieris positioned in the direct centre of the poster (in terms of rule of thirds) therefore this supports the idea that she is main image and the audience will pay all of their attention on her first before reading the details of the film.The key signifier is positioned in the direct centre of the poster (in terms of rule of thirds) therefore this supports the idea that she is main image and the audience will pay all of their attention on her first before reading the details of the film. The title of the film is wrote in a sans serif font which takes the edge away from the poster and adds a less serious tone to it which may allow the audience to ease from the idea of it being a horror / thriller. The details of the film is wrote in a serif font which shows the more serious side of the poster as it holds details such cast members, directors, producers etc. The creation of the enigma introduces Bulmer and Katz Uses and Gratification theory as the audience wants to know who is behind the mask and tries to work out who it is therefore they are trying to retrieve information.
- 14. Actors are centeredin the middle of the poster (rule of thirds) which makes them the main image of the poster and could also link to them being part of a hierarchy. To support this, TāChalla is placed at the top of the poste which supports him being King of Wakanda. Negotiated Reading - Audience will agree and disagree with the characters represented on the poster as they have mainly used black characters therefore people will find this racist however on the other hand, people will agree with this as it supports the movement Black Lives Matter. Oppositional Reading - The use of the background colour and title colour could make the audience disagree as the colour blue is stereotypically known as male colour. As a result of this, people could find this sexist due to it being the only colour mainly used. The gold font and gold outline of the title could also support the idea of the hierarchy as gold connotes richness, loyalty and prosperity. The mise-en-scene used reveals the location, and the futuristic vibe as the blue glowing behind them and the use of weaponary used which supports the narrative and genre of it being a sci-fi.
- 16. Idea Collage For myidea collage, I decided to use some possible colour themes, images taken by myself, photo effects I could use, poster flatplans and different font styles for my poster. Colour themes - The colour themes which I have used, uses quite a dark colour palette which instantly links to horror / thriller genre as they are dark, sinister and scary. Photo effects - I am hoping to use glitched effects and layered images on top of the photograph for the poster to manipulate the image itself. By adding a ripped paper / brush stroke across the eyes on the image itself, it will create an enigma for the audience which ties in with the genre of the film. Font styles - By creating a small list of possible fonts that I could use for the title of my film on the poster, it allowed me to decide on which one I liked best and was able to gather the audienceās opinions on them. Furthermore, I added the name of the font underneath the title so that it was easier to find or refer to if needed. Images - I have put together a small collage of my images so that it is easier to decide on which ones to use / decide which ones will be most effective, as they are laid out in front of me rather than stacked up in a file. In addition to this, the audience can also possibly give me feedback on which images are best to use to fit the genre of the film. (Ideas Explained)
- 17. The images whichI will be using are these three. I have decided to use these ones as I thought that it would be the most effective and fitting to the planned genre. Furthermore, the type of low-key lighting shots and close ups will make it more eerier and allow me to successfully cover the key signifiers eyes to create an enigma for the film and audience. I took these images in the photography studio at Bede Campus (Sunderland College). I did this as it gave me access to the use of different types of lighting and the plain background to keep it easier and simple. In addition to this, it was quite easy to access which made stages of the production a lot more quicker and easy.
- 18. Different Fonts forPosters These are some of the fonts in which I will use on teaser posters and the official movie poster for our film. All of the fonts are from DaFont.com and each has the name of the font underneath the title of our film.
- 19. Poster Flatplans Teaser Poster1 Film Title Release Date Main Image Teaser Poster 2 Theatrical Poster Release Date Film Title Main Image Top Billing - Actorās Names Main Image Film Title Release Date Billing Block
- 20. Flatplan Ideas Continued Forthe teaser posters for my film, I will have more than three which will allow the viewers to create an accumulation of the posters as they will be seen as collectibles/ exclusive to fans. On each of the posters, it will be a range of each characters or an item from the film etc similar to Toy Story 4 or Frozen 2 (As shown on the next slide). Furthermore, on the posters it will only include the release month and year along with the main image or possibly even the films title with a small slogan as shown on the next slide. I have used both thriller and horror posters in my collage to try and infer the different ideas in which I will use as some of them are minimal which I think is useful for teaser posters. Each poster will be released separately within certain time periods to make the campaign somewhat more successful as the audience will want to see them as soon as possible.
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- 22. In local cinemas,there are limited and collectible posters for audiences to collect. An example is Star Wars, there were different posters released each month and to get these posters, you had to go in the cinemas to collect a new version. This mainly happens in the mainstream cinemas i.e the Odeon rather than niche cinemas, This may be because with them being a mainstream cinema, more people go to these therefore they will be able to give the posters out straight away as they are very busy. By having the idea of collectible posters, it inspired me to make some myself. As a result of this, it may attract more people to see my movie as they will want to collect the posters and possibly even make it a hobby. The type of people that may do this is people that really enjoys watching films and likes to collect little figurines etc of the characters.
- 23. Primary Research Continued Fromthe surveys and other primary research, I also thought that having the film named āThe Replacementā was quite fitting with the storyline as the audience were interested in seeing how it would turn out. In addition to this, when choosing the font for the title of the film, I decided to choose the Macabre as the audience liked that font more compared to the other suggestions and felt as though it fit in with the genre the most as it is commonly used on posters, items around the Halloween period due to it being spooky, ghostly etc. In addition to this, the audience are interested in how the synopsis of the film is going to turn out as it isnāt your typical horror / thriller film and is based on a true story therefore this will interest them even more as it could possibly be seen as a murder documentary too rather than just a thriller film.
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- 26. THE REPLACEMENT NOVEMBE THE REPLACEMENT TRAVIS MILLER LEXI TAYLOR BETH POTTER ANNALISE JOHNSTON FRIDAY13TH NOVEMBER Here, I have made some mock ups of teaser and theatrical posters however I donāt like them as they seem quite bland and boring. As a result of this, the audience wonāt be interested due to the lack of detail therefore they may think that there is also going to be a lack of detail in the film itself. On one of the teaser posters, I have used a black, yellow and red colour palette which doesnāt fit in well at all and reminds me of a fire safety advert rather than a poster for a thriller. The caution tape I used on the poster was to hide Lexiās identity to create an enigma and caution tape is also used by emergency services. As well as this the red colour used for the title and subtitle can connote danger and death as it is the colour of blood. On the other teaser poster, as part of mise-en-scene I have used jewellery which is -
- 27. Stereotypically known tobe worn by women. This could link to the other teaser poster and create a negotiated reading as people will find this sexist due to using a female on the poster and female items rather than including men too. On the other hand, people could also agree with this as some women are stereotypically known to be āpyschopathsā therefore the audience can link her with the enigma and killer of the film. Moving onto the theatrical poster, I have used an image showing a silhouette of a rose which is held by a hand. The rose can signify death by creating a shadow with the low key lighting. On the poster I have included the actors names on the skyline of the poster, the title of the film in the center of the poster therefore it will be the first thing which the audience sees and lastly the release date at the bottom of the poster. I am missing the billing block on the poster as I was very limited to resources due to technological problems and unable to access Photoshop to create the posters therefore I made them on Google Slides. Instead of using these posters, I decided to make more as they were bland, simple and not effective at all so I waited until I was able to access Photoshop to make more eye-catching posters in which I was able to manipulate the images more and add better effects to make it seem more like a thriller and interest the audience more. Furthermore I also didnāt follow my flat plan layout on my mock ups as I thought that I could change how things were typically used on a poster today and manipulated the image by adding the title in the center so it was almost hiding it.
- 28. To create theseposters, I had to drag and drop the image from my SD card onto the Google document and then use the text boxes to create the title, cast etc but had to use basic Arial fonts as what I had was very limited and by being limited on what I could do due to technological problems, it was very hard to manipulate the images themselves. On one of the teaser posters, I used yellow caution tape to hide Lexiās eyes to create an enigma. To do this, I went onto Google Images and searched ācaution tape jpgā which brought up a lot of stock images of the tape. Once I had found which one I wanted to use, I saved it onto my desktop and the dragged and dropped it onto the image itself with having to increase the size and crop it so it fit well on the poster.
- 29. Audience Feedback ondrafts I asked my target audience on feedback for my draft posters so I knew what was techniques were effective and what improvements can be made in order to create the official posters. Here I have gave a few examples of the feedback which I received. Annalise likes the use of mise- en-scene used to reveal one of the characters in the film without giving away too much information and also how I have covered her eyes which creates a sense of mystery and an enigma for the audience to solve. To improve the posters, I would personally like to manipulate them a lot more to make it more detailed and creative to attract all audiences rather than it being bland and simple. From feedback, I have been suggested that I change the saturation and lighting on the posters to give it a creepier vibe and make it more like the genre of the film.
- 30. Film Posters 1 Sofar, I have started creating the theatrical poster for our film āThe Replacementā. To start off, I dragged one of my images from my desktop onto the Photoshop document and made the background (that wasnāt filled) black with the fill bucket tool. After this I dragged another image onto the Photoshop document then blended it by changing the opacity of the image to make it look as though that the setting is based in a dark, creepy forest. To make it seem more realistic, I used the eraser tool and erased the part of the image which was covering both key signifiers so they are both clear on the poster.
- 31. Official Theatrical Poster Thisis the completed theatrical poster for our film. To create the poster, I used the text tool to insert the title, cast members, billing block and release date. For each section of text, I had to download different fonts from DaFont.com and Fonts4U.com. To start the poster I had to drag and drop the image I wanted to use from my desktop onto the Photoshop document and then needed to use the fill bucket tool to fill in the empty background black. After this, I had to drag and drop the image of the dark, creepy forest onto the image already placed then needed to change the opacity of the image using the blending tool to make it seem more realistic and that the setting of the image is actually in a forest which fits with the genre of the movie. Afterwards, I used the eraser tool to erase parts of the forest image which was layered on top of my image and covering the actors faces to keep the key signifiers image clear.
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- 33. Creation of TeaserPosters To create the posters, I had to get the picture from my SD card and then open it on Photoshop to make it the background of the project. After this, I had to unlock the background to make it editable and also a layer. After turning the background into a layer, I then right clicked on the layer and converted it into a smart object. Once it was converted into a smart object, I had to then make adjustments to the saturation/hue levels so that they were down to -100. Afterwards I copied the layer and then renamed each layer as āOriginalā and āColourā for when I create the glitch effect. To create the glitch effect, I had to make adjustments to the blending options on the ācolourā layer and then turn off the red channel, keeping the green and blue channel turned on. Next, I clicked on the move tool and then I moved the colour layer across to the left using my left arrow key until I was happy with the placement. Once I created the glitch effect, I had to download both of the ripped paper effect and paint brush effect. Once I downloaded them, I selected which one I wanted and then had to drag and drop it onto the Photoshop document, then I had to adjust and position where I wanted them both. (On the first teaser poster, I used the fill bucket tool to fill in the brush effect red to make it seem like it is a smear of blood). Once placed I used the text tool to then add the name of the film and then when the film was being released. I have decided not to use the companyās name as planned too on my flatplans as I decided that the posters looked better without anything above the key signifiers heads and to keep the blank, dark background to fit in with the Thriller genre. Teaser Poster 1: https://youtu.be/dGprOdBDX_Q Teaser Poster 2: https://youtu.be/-fOr6XKKi3s
- 34. Theatrical Poster Feedback Iasked a group of friends if they were able to give me feedback on my theatrical poster which I created for my film. In doing this I asked āWhat do you think of my poster and how could I improve next time?ā and then sent an image of the poster itself. To which then I received positive feedback and areas of improvement. The main area of interest was the background of the poster and how I blended the image of the forest in with the key signifiers instead of leaving a blank background. By receiving the areas of improvement, it will result in improvement of my next posters which I will make.
- 35. Copyright When planning andmaking my front cover and double page spread, I have used my own images therefore I donāt need to worry about copyright issues and donāt need to ask for permission to use any photos as I took them myself, using a DSLR Canon 1200d. If i was to use someone else's images without asking for permission, I could credit the photographer in my work or underneath the image otherwise I would face copyright issues and the owners of the work might think that it has been plagiarised if not credited. Furthermore I will also need the modelās permission as well as copyright. Royalty free material is subject to copyright or other intellectual property rights that may be used without the need to pay royalties or license fees for each use, per each copy or volume sold or some time period of use of sales.
- 36. During this work,I made sure that I followed the correct stages of both pre- production and production. This included completing health and safety forms, location scouts and research making sure that everything was going to run smoothly, effectively and most importantly, correctly. Below I have included links to my blogger for the risk assessments and location scouting forms. I chose to take the pictures in the photography studio in college as it was free to use and it has the equipment that I need i.e lighting, blank background. https://bethpotteryear2media.blogspot.com/2020/12/risk-assessment-for-replacement-pitch.html https://bethpotteryear2media.blogspot.com/2020/12/location-scouting-for-replacement-pitch.html https://bethpotteryear2media.blogspot.com/2020/12/location-release-for-replacement-pitch.html
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