Pitch deck for businesses and new start ups

Pitch deck for businesses and new start ups

• 1.
  T H E Y O UN E E D I N A The purpose of a pitch is to stimulate interest, not to cover every aspect of your startup and bludgeon your audience into submission. your objective is to generate enough interest to get a second meeting. Thus, the recommended number of slides for a pitch is ten. This impossibly low number forces you to concentrate on the absolute essentials. You can add a few more, but you should never exceed fifteen slides -- the more slides you need, the less compelling your idea.
• 2.
  TITLE Provide company nameplus your name and title, address, email, and cell number.
• 3.
  PROBLEM/OPPORTUNITY Describe the painthat you‘re alleviating or the pleasure you‘re providing. The goal is to change the pulse rate of the investors.
• 4.
  VALUEPROPOSITION Explain the valueof the pain you alleviate or the value of the pleasure you provide.
• 5.
  UNDERLYINGMAGIC Describe the technology,secret sauce, or magic behind your product. The less text and the more diagrams, schematics, and flowcharts the better. If you have a prototype or demo, this is the time to transition to it. “If a picture is worth 1000 words, a prototype is worth 1,000 pictures.”
• 6.
  Explain who hasyour money temporarily in their pockets and how you're going to get it into yours. BUSINESSMODEL
• 7.
  Explain how youare going to reach your customer without breaking the bank. “Go viral,” btw, is total bullshit. GO-TO-MARKETPLAN
• 8.
  Provide a completeview of the competitive landscape. And saying that you‘re “more passionate”’ is utterly meaningless. COMPETITIVEANALYSIS
• 9.
  Describe the keymembers of your management team, board of directors, and board of advisors as well as your major investors. It‘s okay if you have less than a perfect team. If your team was perfect, you wouldn‘t be pitching. MANAGEMENTTEAM
• 10.
  Provide a three-yearforecast containing not only dollars but key metrics such as the number of customers and conversion rate. Do a bottom-up, not top-down, analysis. You are not going to get 1 percent of the people in China... FINANCIALPROJECTIONS ANDKEYMETRICS
• 11.
  Explain the currentstatus of your product, what the next version looks like, and how you’ll use the money you’re trying to raise. CURRENTSTATUS, ACCOMPLISHMENTSTODATE TIMELINE,ANDUSEOFFUNDS.
• 12.
  A word aboutliquidity: no entrepreneur knows when, how, or if she will achieve liquidity, and yet many include a slide that says, “There are two liquidity options: an IPO or an acquisition.” Duh. If investors ask about your exit strategy, it means they are clueless. if you answer with these two options, you have a lot in common.