Pitching Fundamentals Presentation for Students
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Pitching Fundamentals Presentation for Students
Pitching Fundamentals Presentation for Students
- 1. Pitching Fundamentals: or how to make your pitch AWESOME Ross McLennan, Enterprise Development Executive May 2019
- 2. What is a Pitch? A simple, compelling way to explain your idea
- 3. When do you do it? • When you need investment or funding • To gain support for your idea • Build team • When you want to make a sale to a customer • Entering a pitching competition!
- 4. What is your aim? • To “hook” your audience & capture their attention • To explain your business clearly and concisely • To make a sale or receive investment • To get a follow up meeting
- 5. Who is your audience?
- 6. What is their aim? • Do you have a credible and likeable management team? • Is there an attractive amount of growth potential? • Can the business be scaled easily? • Are you investable?
- 7. Richard Branson: How to pitch in 5 steps 1. What's in it for them? 2. Be clear 3. Demonstrate smart disruption 4. Plan for sustainable growth 5. Show them your strengths
- 8. Guy Kawasaki Ten slides Twenty minutes Thirty point font
- 10. What to include in an investor pitch 10 slides 20 minutes 30 point font FONT 30 30 30 30 30 30
- 11. Your pitch deck 1. Problem 2. Your solution 3. Business model 4. Underlying magic/technology 5. Go to market plan 6. Competition 7. Team 8. Projections and milestones 9. Status and timeline 10. Summary and call to action
- 12. 1: What’s the problem? • Who cares? • Who are your customers? • What problem/ pain do they have? • How do you know this? • Have you spoken to them? • Do you have any statistics to back this up?
- 13. 2: Your solution? • What is your solution? • How will you solve the customer’s problem? • Describe the business • Avoid technical jargon • This is about responding to customer needs, not cool features
- 14. 3: Business model • What is your business model? • How will you make money?
- 15. 4: Underlying magic/ technology • Brief layperson’s description of the technology • Intellectual property • What stage of development is the product at?
- 16. 5: Go to market plan • The size of the market • How is your market segmented? • Have you spoken to/ engaged with any customers? • How do you reach them? • What is your sales & marketing strategy?
- 17. 6: Competition • What other solutions to the problem are out there? • Have you identified competing companies & what do you do differently? • Could they be potential partners?
- 18. 7: Team • Why you? • Who is in the team? • What skills do they have? • What skills are you lacking?
- 19. 8: Projections & milestones • How many units do you plan to sell & by when? • Financial – what will your turnover be for years 1, 2 & 3? • What are your startup costs? • When will you break even? • What will your profit margins be?
- 20. 9: Status & timeline • What is your plan for the next year/ 3 years? • Gantt chart?
- 21. 10: Summary & call to action • Summary bullet points • The Ask • Your contact details • Thank your audience • Memorable summary statement/ tagline
- 22. Pitch Tips
- 23. 1. Stand Tall, Speak Loudly
- 24. 2. Tell a Story
- 25. 3. KISS (KEEP IT SIMPLE STUPID)
- 26. 4. Practice, Practice, Practice
- 27. 5. Use Images & Clear Information
- 29. 76% of workers prefer to work at home one day a week
- 30. BAD
- 31. GOOD
- 33. ONE PROBLEM ONE SOLUTION ONE PERSON
- 34. 7. Watch the Clock
- 35. 8. Killer Closing The University of Edinburgh’s commercialisation service
- 37. 10. Make backup slides
- 38. 11. Be Honest