![Darshan N. Karani | MBA - LSCM
7
COMPETITORS IN INDIA
McDonald's
It was founded in 1940 as a restaurant operated by Richard and
Maurice McDonald, in San Bernardino, California, USA. They
rechristened their business as a hamburger stand. The first time a
McDonald's franchise used the Golden Arches logo was in 1953 at
the opening of Phoenix, Arizona, USA. In 1955, Ray Kroc, a
businessman, joined the company as a franchise agent and
proceeded to purchase the chain from the McDonald brothers.
McDonald's had it's original headquarters in Oak Brook, Illinois, but
has approved plans to move its global headquarters to Chicago by
2018.
Smokin Joe’s
It is an Indian chain of pizzerias headquartered in Mumbai, India. It
was founded in 1993 by Parsi entrepreneurs. Smokin' Joe's currently
operates in number of cities in India. It has 58 stores throughout
India.
KFC
KFC, until 1991 known as Kentucky Fried Chicken,[4] is an
American fast food restaurant chain that specializes in fried
chicken. Headquartered in Louisville, Kentucky, it is the world's
second largest restaurant chain (as measured by sales)
after McDonald's, with almost 20,000 locations globally in 123
countries and territories as of December 2015. The chain is a](https://image.slidesharecdn.com/pizzahutpdf-180106073837/85/Pizza-hut-pdf-7-320.jpg)
Pizza hut pdf
- 1. Darshan N. Karani | MBA - LSCM 1 Pizza Hut Darshan N. Karani | MBA - LSCM | 12/12/2017
- 2. Darshan N. Karani | MBA - LSCM 2 GROUP MEMBERS Darshan Karani Jogita Manjarekar Arjun Suganthan Anandhu PS
- 3. Darshan N. Karani | MBA - LSCM 3 INDEX Sr. No. Particulars Page No. 1 History 4 2 International / Quick Service Competitors 5 3 Competitors in India 7 4 Market Share 9 5 Unique Selling Point (USP) 11 6 SWOT Analysis 11 7 Product Range 13 8 Logistic / Supply Chain of the Company 14 9 Customer Service 15 10 Performance Appraisal System 16 11 If I was the Owner… 19
- 4. Darshan N. Karani | MBA - LSCM 4 HISTORY Pizza Hut was founded in June 1958 by two Wichita State University students, brothers Dan and Frank Carney, as a single location in Wichita, Kansas. PepsiCo acquired Pizza Hut in November of 1977. Before closing in 2015, the oldest continuously operating Pizza Hut was in Manhattan, Kansas, in a shopping and tavern district known as Aggieville near Kansas State University. The first Pizza Hut restaurant east of the Mississippi River opened in Athens, Ohio in 1966 by Lawrence Berberick and Gary Meyers. Pizza Hut's international presence includes Canada and Mexico in North America, India (not in the Pizza Hut division, but in the Yum! India division), Bangladesh, Pakistan, Australia, New Zealand, United Kingdom, Sweden, Norway, Finland, Spain, Turkey, South Africa, Honduras, Costa Rica, El Salvador, Guatemala, Colombia, Venezuela, Chile, Brazil, Peru, Ecuador, and Nicaragua, and its Asian presence includes Japan, Saudi Arabia, the United Arab Emirates, Qatar, the Philippines, Vietnam, Thailand, Malaysia, Singapore, Indonesia, Brunei Darussalam, China (not in Pizza Hut division, but in the Yum! China Division), Hong Kong, South Korea, Myanmar, and Macau. Pizza Hut was one of the first American franchises to open in Iraq. The company announced a rebrand that began on November 19, 2014. The rebrand was an effort to increase sales, which dropped in the previous two years. The menu was expanded to introduce various items such as crust flavors and eleven new specialty pizzas. Work uniforms for employees were also refreshed. In 2017, Pizza Hut was listed by UK-based company Richtopia at number 24 in the list of 200 Most Influential Brands in the World.
- 5. Darshan N. Karani | MBA - LSCM 5 INTERNATIONAL / QUICK SERVICE PROVIDERS Little Caesars I came, I saw, I bought a pizza. Little Caesar Enterprises operates and franchises more than 2,500 Little Caesars carryout pizza restaurants throughout the US and in about ten other countries. The chain offers a variety of original and deep-dish pizzas along with cheese bread, salads, and sandwiches. While some stores are stand-alone units, many Little Caesars locations can be found in strip malls and other high-traffic areas; the units typically do not offer dine-in seating. About 80% of the chain's outlets are run by franchisees. Little Caesars was founded in 1959 by the Ilitch family, who also control a sports and entertainment empire through Ilitch Holdings. Domino’s Pizza This company knows the rules of the pizza delivery game. Domino's Pizza runs the world's #2 pizza chain (behind YUM! Brands' Pizza Hut division), with more than 14,000 delivery locations in about 85 countries. (The chain includes more than 5,300 stores throughout the US.) Domino's menu features several different styles of pizza with a wide array of topping options, as well as additional items such as bread sticks, cheese bread, and chicken wings. Its stores are principally delivery locations and generally do not have any dine-in seating. The company owns and operates more than 390 locations in the US, while the rest are franchised. Pizza Express
- 6. Darshan N. Karani | MBA - LSCM 6 Pizza Express is a restaurant group with over 470 restaurants across the United Kingdom and 100 overseas in Europe, Hong Kong, China, India and the Middle East. It was founded in 1965 by Peter Boizot. In July 2014 the group was sold to the China-based private equity firm Hony Capital in a deal worth £900 million ($1.54 billion). Pizza Express celebrated its 50th birthday in 2015.
- 7. Darshan N. Karani | MBA - LSCM 7 COMPETITORS IN INDIA McDonald's It was founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, USA. They rechristened their business as a hamburger stand. The first time a McDonald's franchise used the Golden Arches logo was in 1953 at the opening of Phoenix, Arizona, USA. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had it's original headquarters in Oak Brook, Illinois, but has approved plans to move its global headquarters to Chicago by 2018. Smokin Joe’s It is an Indian chain of pizzerias headquartered in Mumbai, India. It was founded in 1993 by Parsi entrepreneurs. Smokin' Joe's currently operates in number of cities in India. It has 58 stores throughout India. KFC KFC, until 1991 known as Kentucky Fried Chicken,[4] is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky, it is the world's second largest restaurant chain (as measured by sales) after McDonald's, with almost 20,000 locations globally in 123 countries and territories as of December 2015. The chain is a
- 8. Darshan N. Karani | MBA - LSCM 8 subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains. Subway Subway is a privately held American fast food restaurant franchise that primarily purveys submarine sandwiches (subs) and salads. Subway is one of the fastest- growing franchises in the world and, as of June 2017, has approximately 45,000 stores located in more than 100 countries. More than half of the stores are located in the United States. It is the largest single-brand restaurant chain and the largest restaurant operator in the world. Papa John’s Papa John's Pizza is an American restaurant franchise company. It runs the third largest take-out and pizza delivery restaurant chaining the United States, with headquarters in Jeffersontown, Kentucky, a suburb of Louisville. Taco Bell Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., they serve a variety of Tex-Mex foods, including tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "value menu" items. Taco Bell serves more than 2 billion customers each year at 7,000 restaurants, more than 80 percent of which are owned and operated by independent franchisees and licensees. Joey’s Pizza Joey’s Pizza is located in Mumbai in Andheri & Malad. They serve the best pizzas at a very reasonable rate. Here you will get Half pizza of your choice.
- 9. Darshan N. Karani | MBA - LSCM 9 MARKET SHARE Pizza Hut is an American restaurant chain and international franchise known for Italian-American cuisine including pizza and pasta as well as side dishes and desserts. The company has over 15,000 locations worldwide as of 2015, and is a subsidiary of Yum! Brands, Inc., one of the world’s largest restaurant companies. Pizza Hut is an American restaurant chain. In India Pizza Hut operates as not in the Pizza Hut division, but in the Yum! India division. Pizza Hut entered India in 1996 with a USP of “dining experience”. To penetrate the market, Pizza Hut redefined their recipes to suit the Indian tastes. Pizza Hut belongs to Restaurants and fast-food retail sector. Demand (Revenue in Rupees): 2013-2014: Rs.711 crore 2014-2015: Rs.742 crore 2015-2016: Rs.830 crore (approx.) The percentage increase of revenues is high as Pizza Hut has opened 100 new outlets across India. But there isn’t any steep rise as their competitors are also opening new outlets and expanding their businesses. Demand of fast food sector: 2013-2014: $2.11 billion 2014-2015: $2.14 billion 2015-2016: $2.13 billion There is a decline in demand in the year 2016 because food prices are increasing. Market Share: Pizza Hut’s market share is 27% Pizza Hut’s market share is decreasing since 2010 as there are new
- 10. Darshan N. Karani | MBA - LSCM 10 entrants in India in this sector and its direct competitor – Dominos is expanding and indirect competitors such as McDonalds, KFC, etc. are investing and growing rapidly. Reasons for increase/decrease in demand and market share of the firm Pizza Hut sells pizzas, pastas, garlic bread and other fast food items. But it has positioned itself as a dining restaurant and not a fast food restaurant. It has a lot of competitors and the fast food market in India is growing very rapidly. Pizza Hut has opened 100 new outlets, its revenue has increased. But its market share has not increased in the ratio of it increase in revenues and the reason for this is the competitors have expanded their businesses and there are many new entrants in this sector. To face the increasing competition, Pizza Hut will expand their business in tier II and tier III cities. The dining chain is also bulking up its menu. Soon, it will add 15 different pizzas to its menu, inspired from regional cuisines and flavors from around the country.
- 11. Darshan N. Karani | MBA - LSCM 11 UNIQUE SELLING POINT Pizza provides good service, good ambiance and fresh & tasty pizzas. SWOT Analysis Strength 1. Pizza Hut is a huge popular brand name and high brand loyalty. 2. Innovative range of pizzas under one roof provided by Pizza Hut. 3. Hygienic food preparation and quick service. 4. Sound financial situation and international turnover of the brand. 5. Pizza Hut has good advertising and marketing through TVCs, print, online ads and OOH media. 6. Over 15,000 franchises around the world which also provide excellent home delivery. 7. More than 150,000+ people are employed with Pizza Hut. 8. Apart from pizzas, it also offers pastas, wings etc. 9. Pizza Hut has involved in sponsorship of events, sports teams, movies etc. Weakness 1. Franchise management and service quality is a massive challenge. 2. Many options for customers means high brand switching and limited market share for Pizza Hut.
- 12. Darshan N. Karani | MBA - LSCM 12 Opportunities 1. New Pizzas & food preparations with different flavors can help Pizza Hut grow. 2. Venture more into home delivery. 3. Pizza Hut can venture into newer markets. Threats 1. Threat from competition can decline the market share for Pizza Hut. 2. Health conscious people avoiding pizzas. 3. The rising prices of special ingredients like cheese, used in pizzas. 4. Constant vigilance of food regulatory bodies can affect operations of Pizza Hut.
- 13. Darshan N. Karani | MBA - LSCM 13 PRODUCT RANGE 1. Pizza 2. Pasta 3. Chicken Wings 4. Garlic Bread 5. Tandoori Pocket Paneer 6. Garlic Dip 7. Combos 8. Soft Drinks 9. Red Bull 10.Choco Truffle Cake 11. Choco Volcano Cake
- 14. Darshan N. Karani | MBA - LSCM 14 LOGISTICS OF COMPANY Direct Suppliers Pepsi Cremica Group (Buns) Indirect Suppliers Meat Market : Chicken From Brazil. Vegetable Market : Potatoes from Australia. Sauce Companies Cold Chain Logistics Snowman frozen foods provides cold storage facilities. 16 warehouses and 110 trucks. Equipped with Carrier & Thermo King Transport temperature control units. Cold Storage capacity is between 100 tonnes – 1200 tonnes.
- 15. Darshan N. Karani | MBA - LSCM 15 CUSTOMER SERVICE Pizza Hut for the first time in the History introduced ‘Pizza Hut Customer Satisfaction’ hotline. Managers with the weekly feedback from their customer’s pizza hut hoped the feedback would strengthen operations within the control of each restaurant manager. They offer variety of local dishes according to demand and liking of customers for loyalty purpose.
- 16. Darshan N. Karani | MBA - LSCM 16 PERFORMANCE APPRAISAL You can use suggestions below to make performance appraisal for Pizza hut team member. You should that the appraisal depends on appraisal method (ref 11 methods of performance appraisal), appraisal form (ref top 20 performance appraisal forms) and appraisal system. 1. Employee Details • Employee Name • Review Period • Position • Date of joining • Department • Review Date • Line Manager 2. Work performance of Pizza hut team member How to identify work performance of Pizza hut team member? • Setting up KRA, duties, responsibilities. • Identify weight point of each KRA/duty/responsibility. Using the 4-point scale below, please assess your employee performance in the following areas: • 4 – Performance was always successful, consistent and respectable and at times clearly superior and exceeding standards. • 3.5 – Performance was at most times clearly superior and exceeding standards. • 3 – Performance was successful, consistent, and respectable in every
- 17. Darshan N. Karani | MBA - LSCM 17 regard with few exceptions. • 2.5 – Performance at times was inconsistent and did not meet standards. • 2 – Performance at most times was inconsistent and did not always meet standards. • 1 – Performance was overall unsuccessful and unacceptable with regard to expectations and the requirements of the position. Then, you can create a table with columns: No, KRAs, weight, performance score, descriptions. 3. Job objectives of Pizza hut team member List the objectives you set out for your staff (Pizza hut team member) to achieve in the past 12 months (or the period covered by this appraisal) with the measures or standards agreed – against each comment on achievement or otherwise, with reasons where appropriate. Score the performance against each objective (1-3 = poor, 4-6 = satisfactory, 7-9 = good, 10 = excellent): Then you create a table with columns: No – Objectives – Measure/standard - Score - Comment 4. Job competencies Discuss and agree the skills, capabilities and experience required for competence in current role, and if appropriate, for readiness to progress to the next role or roles. Using the 4 point scale below, fill up the following table: • 4 – Exceeds expectations • 3.5 – Somewhat Exceeds Expectations • 3 – Meets expectations • 2.5 – Somewhat meets expectations • 2 – Less than expectations
- 18. Darshan N. Karani | MBA - LSCM 18 • 1.5 – Somewhat less than expectations • 1 – Inadequately short of expectations 4 5. Career development of Pizza hut team member Discuss and agree (as far as is possible, given budgetary, availability and authorisation considerations) the training and development support to be given to help the appraisee meet the agreed objectives above. 6. Overall rating of Pizza hut team member: • Exceptional • Strong • Fully Competent • Continued Development • Poor • New to Position Other comments: 7. Signatures Name of Manager Designation Signature Date Appraisal acceptable to Employee: Yes / No Date Signature Pizza hut team member’s Signature Comments, if any New Title (if applicable) Date
- 19. Darshan N. Karani | MBA - LSCM 19 If I WAS THE OWNER… • I would have focused more on Advertisements. • Will decrease variety seeking buying behavior. • Will offer membership / discount cards for loyal customer. • Start sponsoring events. • Will provide board games at every outlet to attract more customers.
- 20. Darshan N. Karani | MBA - LSCM 20 THANK YOU