Pl cybertour2014

Pl cybertour2014

• 1.
  Public Library TrendsCyberTour Stephen Abram, MLS Computers in Libraries Washington, DC April 7, 2014
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  Librarian Magic
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  Smelly Yellow Liquid Or Sex Appeal? The Complex ValueProposition
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  Grocery Stores
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  Cookbooks, Chefs .. .
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  Cookbooks, Chefs .. .
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  Meals
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  Remaining Relevant andHaving a Positive Impact
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  Up Your Game •Know your local community demographics • Focus on needs assessment and social assessments • Outreach versus engagement and partnerships • Prioritize: Love all, Serve all, Save the World means nothing gets done • Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound • Look for partnerships that add value
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  Amazon Chapters/Indigo Barnes & Noble BNBookBrowser Borders Suggestica Inside a Dog (teens) MySpace Books Books We Like OCLC's FictionFinder All Consuming LibraryThing Next Favorite StoryCode Rating Zone Hypatia and AlexLit WhichBook.net AllReaders.com Reader's Robot gnooks
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  Up Your Game •Align with Collections – every collection must be justified by programs and strategic alignment • Force strategic investment budgeting • Look for partnerships that add value • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events - Virtual and in-person • Programs that aren’t text first – Arduino, Makerspaces, music, media… • In the Library and reaching out with partners
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  What are thereal issues? • Craft versus Industrial Strength • Personal service only when there’s impact • Pilot, Project, Initiative versus Portfolio Strategy • Hand-knitted prototypes versus Production • e.g. Information Literacy and Fluency initiatives • Discovery versus Search versus Deep Search • eLearning units and program dissemination • Citation and information ethics • Content and repository archipelagos
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  Up Your Game •Align with Collections – But add virtual experiences • Start being Mobile in the extreme • Look for partnerships that add value • Focus on relationship management / liaisons • Ensure the program delivery person is embedded including librarians • What are your top 20 question domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – every neighbourhood
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  The new bibliography and collection development AskUs, KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
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  Up Your Game •Start offering diplomas and certificates • The Non-credit Course • Look for partnerships that add value • Offer real educational opportunities not just adjacencies • What does your community need for economic advantage? • What courses to you offer or recommend? (TED, Khan Academy, etc.) • Play and connect yourself
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  Up Your Game •Understand the new Common Curriculum (esp. 6-8 and 9-12) • Understand Pedagogy in the context of student experiences and educational goals • Understand human development from early years through teens and adult learning • Understand the projects • Connect across developmental stages, link to schools • Consider partnerships to put teachers in the library • Consider coaches and tutoring partnerships
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  Up Your Game •Take the strong ‘library’ brand and add dimension • Personal branding – Who are your stars? Promote them. • Program branding • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually • Go beyond the information brand to informing, creating, and social
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  Up Your Game •Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, curriculum, degrees…) • Develop hybrid strategies that are consistent and integrated for digital and print and programs • Be obsessive about consultation, recommendations and advice • Integrate virtual and physical – hybridize • Social alignment rules
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  Value & ImpactMeasures Behaviours, Satisfaction Economic and strategic alignment Beyond circulation (Ugh) 20
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  Up Your Game •Dog, Star, Cow, Problem Child/? • Reduce investment in successes • Increase investment • Look at TCO • Look at all costs incurred and not just hard costs • Do NOT value your time at zero • Review opportunity costs in soft costs
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  Stephen Abram, MLS,FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 [email protected] Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1