The group planned the basic story outline for their horror trailer, deciding on a Guy Fawkes-style killing spree carried out by a lawyer seeking vengeance for the unsolved murder of his wife. They established several key locations for the killings - a kitchen, outdoor pool, outside in a tree, and a basement - to hint that the killer knew the victims personally. For characters, they chose a male in his 20s for the villain and included victims of varying ages and genders. Important props included kitchen knives, rolling pins, nooses, and poles to serve as murder weapons, as well as yellow roses to hint at the killer's backstory.