Planning and Communicating Your Business Concept

This document provides guidance on communicating a business concept through various tools such as an elevator pitch, one-pager, executive summary, white paper, PowerPoint presentation, and business plan. It discusses the purpose and appropriate uses of each tool, highlighting that the tools are meant for both planning and external communication, with the exception of the business plan, which is an internal planning document. The document concludes by offering advice, such as not starting with the business plan, leaving details for diligence, and not overloading documentation with unnecessary details.