Planning for a fashion show

Planning for a fashion show

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  By Mrs .J.Athirstam,M.Sc., M.Phil.,D.C.D.D.M.,
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  DECIDE A THEME All fashion shows are centered around a general theme. A theme could be fall fashion, beach fashion, lingerie, or costumes.  Alternatively, the theme could focus on a particular color or fabric.  The music, lighting, and decorations will have to go along with this theme.
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  DECIDE A BUDGET If coordinating a fashion show to raise money for charity, to keep costs as low as possible. What kind of money, expect from donations. These funds to defray the cost of a fashion show.  Decide on a price for ticket sales. These will be the primary means of getting a profit or money for a charitable cause.  The price of tickets should be enough to cover costs of the show plus enough to reach a desired profit or donation goal.  If local designers and professionals will volunteer their time and services for the show to offset some of the costs.
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  FIND A VENUE Choosea place with lots of seating that can accommodate a runway, lights, and speakers. For a local fashion show, the most common places to hold them are schools and event centers.  Often times, a school will have a stage where you can build a runway.  Remember, if you want to have a successful fashion show you will need to have practice sessions.  Make arrangements with your venue to have rehearsals.  Make sure the venue has a private place for models to change and get hair and makeup.
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  CHOOSE DATE ANDTIME  This will sometimes depend on the venue for your show. Decide whether you want to have a daytime or evening show.  Fashion shows are often very short events, lasting from 30 minutes to an hour.  The time may depends on the theme and the audience.  If the theme is beach wear, it might opt to have the show outside during the day.  If the theme is evening wear, it should opt for an evening show.  To have an evening show, be prepared to provide some type of entertainment such as a DJ or band.
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  Lighting and music These will depend on the theme and venue. A venue may have a lighting system in place to use.  Music should go along with the theme of the show. For example, a show featuring beach wear should have upbeat and bright, happy music.  Regardless of the theme, the music should have a good beat for models to catwalk.
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  BACKSTAGE MANAGER  Thisis the person who will know exactly what needs to happen during the show. All major problems will be directed at this person.  This person will make sure everyone is doing assigned tasks.  This person needs to have good organizational skills as well as people skills.  He will need to have a good relationship with the stylists, designers, and models in order for the show to go smoothly.  She should be able to pitch in and help with any of the jobs backstage whenever she is needed.  Hire a local event planner or producer, or to donate the time and skills for a charity fashion event.  Ideally, to organizing this event for a charity someone from the fundraising committee could perform this job.
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  FIND DESIGNERS ANDLOCAL BOUTIQUES  Need a source for clothing and involve designers and local fashion business people on your team. Need everything from clothing to shoes and accessories.  Ask designers and boutiques to donate or loan clothing to the fashion show.  Offer to provide an ad and credits to the designers in your program. This will help them to build business.  Ask them to appear onstage at the end of the show. That way can be involved and recognized.  Some designers might want to be involved backstage with fitting clothing to models. Any type of involvement from the designers will help the show to go smoothly.
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  FIND MODELS FORA SHOW  Models can be professional models or volunteers. If looking for professional models, hold an open casting call or contact local modeling agencies.  If looking for volunteers, make sure to advertise on social media and in local papers.  Look for models from a diverse range of ethnic backgrounds, body types, and shapes.  Think about featuring both male and female models, depending on your theme. 
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  ENLIST HAIR ANDMAKEUP ARTISTS  This is a very important creative role. Remember, only part of a model's style is the clothing. Makeup and hairstyle play a huge role in creating a complete "look".  This role is very creative. Need to work closely with them to make sure their styles go with the theme of the show.  In an effort to save funds, ask or hire local trade schools to provide student stylists for the show. This will help them practice for big events as well as help to save on costs.  In any event, a main stylist who will check over and fine tune all of the hair and makeup styles.
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  Find stage andlighting personnel  These people will help set up the runway and run the lighting. These people can also help set up the themed decorations the day of the show.  Make sure this team can lift heavy objects and change sets quickly.  If you choose not to have a band or DJ, this team may need to run the music and sound system for the show.
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  RUNWAY, STAGE ANDVENUE SET UP  This should be done prior to the show to allow for rehearsals. Build a raised runway from stage blocks.  Alternatively, have a runway delineated on the floor.  Make sure the changing and backstage areas aren't visible from the audience.  Arrange the seating in the audience so that the runway is visible from all chairs.  Plan to sit any VIPs or important guests up front.
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  DETAILED PROGRAM  Decidewhat order the models will go in. This will depend on what order you want each complete look to go down the runway.  Coordinate music and lighting to each model and look.  Have this lineup timed, ensuring each model and look has enough time on the runway.  Plan to have each model walk once down the runway individually, then as a group at the end of the show.
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  RUN SEVERAL REHEARSALS This will help the backstage manager/producer, the models, stylists, and technical team to coordinate. Remember, people are only human and make mistakes. A model might walk in the wrong order, for example.  This is why rehearsals are key. These give your team a chance to work out any problems in advance before the show.  Try to run at least one dress rehearsal will full hair and makeup. This will allow you to see if all of the looks are polished and oriented to the theme.
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  CHECK THE VENUEON THE DAY OF THE SHOW  Make sure all of the music, lights, electrical equipment, and styling equipment are working properly. Make sure all outfits, styling equipments, chairs and supplies are where they need to be.  Make sure a place to collect tickets, purchases, and donations.
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  RUN THE FASHIONSHOW  Be sure to start on time. One of the things that attendees will remember is if the event started on time.  Make sure each model's look is complete before they go out onto the runway.  Make sure photographers are ready and set up during the show to take photos.  Remember to have fun! Fashion shows are supposed to showcase fun and creativity.
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  THANK YOU