Planning your People of Action Campaign

Editor's Notes

• #3 Nancy – welcome break out participants
• #4 Breakout session overview: People of Action campaign – back ground and how to get started Campaign planning - Tips and best practices for planning and executing your campaign, Bringing the campaign to life - Stories from us about bringing the campaign to life – showing how we are people of action
• #5 People of Action is the latest Rotary public image campaign. It is designed to build understanding of Rotary. It provides us with a way to tell the public who we are and the what impact Rotary makes in our communities It answers the questions What is Rotary? Who are Rotarians? How is Rotary different from other organizations? What impact do Rotarians make in my community?
• #6 Where others see problems, we see solutions. Where others see challenges, we see opportunity and hope. When we see what’s possible in our communities, we share that vision with our fellow members, community partners and experts to exchange ideas about potential, lasting solutions. We mobilize others to take action and bring those ideas to life. This is built on Rotary’s essence statement, Rotary brings together leaders from all continents, cultures, and occupations to exchange ideas to take action for communities around the world.
• #7 We know who we are, do others know us? What we know about Rotary and how we see ourselves is not the same as how others view us. Our research revealed a need to strengthen our image. Through our brand strengthening efforts, our awareness is growing. Research showed that most people have little understanding of who we are and what we do. Close to 60% did not know there was a Rotary club in their community Much of what they know is based on mis-perceptions and have truths. People join Rotary for: Sense of purpose, Champions causes important to me and makes a difference locally Friendship/fellowship, Networking Organization has an established reputation/strong heritage
• #8 The People of Action campaign is designed to narrow the gap between awareness and understanding of Rotary. The campaign allows clubs to tell our local stories – the stories of Rotary - and show that we are people of action in our communities and around the world Increased awareness and understanding will generate increased involvement, support and membership
• #9  It can’t be over emphasized that this campaign is FOR YOU. For Rotary clubs. The People of Action campaign revolves around Rotary clubs and the difference we make in our communities. The campaign to spread the word on the good work your club is doing. It’s time to tell our stories!
• #10 Telling your story To help you choose the story that you are going to tell, answer these questions What are you trying to accomplish? Who is your audience? How did you take action? What was your impact? What do you want your audience to do?
• #11 Brand Center - one-stop-shop for materials for People of Action Campaign guideline Video, print ads, radio ads, digital ads, outdoor ads Templates to create your own ads – social media share graphics, digital ads, print ads
• #12 You can select your preferred language and then the action word that you would like to use. Each action word has a preset photo that accompanies it.
• #13 If you would like to use your own photo, simply select your action verb and then select the custom tab that is highlighted. Upload your photo that fits best with the action verb that you chose.
• #15 Planning is Key Planning – getting an early start, consider the key milestones of the Rotary year; consider your club’s projects, activities, events Goal setting – what do you want to accomplish, what do you have the capacity to do, SMART goals Collaborating – what do you have the capacity to do? Who from your club can help? What outside resources can you access? Working with other clubs, working with other districts
• #16 Working with media outlets – tips and best practices Making connections Considerations for lead times Budget considerations Low cost/no cost options
• #17 Slide 13: Nancy Tracking and measuring your results
• #18 People of Action in San Diego example The ads – POA ads from Brand Center The media – FB, Wayz The landing pages Key learning Reccomentations to others
• #19 Kathy example
• #20 District 6290 collaboration example Multi-club broadcast and digital campaign – Digital ads People of Action PSA Monthly news features – highlighting district service projects and programs: Funding collaboration among clubs/districts; landing page – D6290 club locator page
• #21 Wrap up Each provides suggestion for audience to get started with their campaigns Each reinforces a key message: Scott: We all have a role to play in promoting Rotary Kathy: The resources you need to get started on the Brand Center on MyRotary.org Nancy: It’s easy, it’s fun, it’s worthwhile – to promote Rotary and your club
• #22 Questions
• #23 [Keep this slide at the end]
• #24 [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.