Player Journey - Gamification Concept Development
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Pete Jenkins is an expert in gamification, serving as founder of Gamification+ Ltd and holding various influential roles including entrepreneur in residence at the University of Brighton and chair of the Gamification Europe Conference. The document outlines key concepts related to the player journey in gamification, including stages like discovery, onboarding, scaffolding, and mastery, as well as the emotions and game elements associated with each phase. It also discusses communication strategies to enhance player engagement throughout the journey.
Player Journey - Gamification Concept Development
- 1. PETE JENKINS @ REACTOR PLAYER JOURNEY
- 2. ABOUT PETE • Founder – GAMIFICATION+ LTD BOFTA 2018 AwardWinner • Entrepreneur in Residence at University of Brighton • Chair of Gamification Europe Conference • Chair of Gamification Awards • Practice Director, Gamification at Intelestream Inc • Ambassador for Brighton & Hove Chamber of Commerce • Guest Lecturer – King’s College London and ESCP Europe
- 4. PLAYER JOURNEY Discovery Onboarding Scaffolding Mastery
- 7. MAERSK – QUEST FOR OIL 7 http://www.maersk.com/en/hardware/quest-for-oil
- 8. BUILDING COMFORT & TRUST Onboarding
- 10. ONBOARDING TIPS: Guides Feedback Highlighting Limited Options Limited Monsters Almost impossible to fail
- 12. ACTIVITIES TO ENGAGE PEOPLE - HABIT BUILDING Scaffolding
- 16. REWARDING, RECOGNISING & EMPOWERING STAR PLAYERS Mastery
- 18. FLOW “state of concentration so focused that it amounts to absolute absorption in a activity” Mihaly Csikszentmihalyi (1990, frontpiece) 18
- 19. CSIKSZENTIMIHALYI FLOW MODEL Csikszentmihalyi (1997) Image from https://en.wikipedia.org/wiki/Flow_(psychology)
- 21. PLAYER JOURNEY Phase: Discovery Onboarding Scaffolding Mastery Feelings / Emotions: Interest, anticipation, curious, empowered, prepared Social, eagerness, understanding, comfortable Inspired, generous, involved, optimism, community, trust, acceptance, focus Joy, recognition, pride, protective, accomplished, achievement, relief, caring Game elements: Countdown Exclusivity Rewards Aesthetics Tutorials Onboarding tasks Social discovery Feedback (PBL) Teams Next activity Trophies Recognition Status Communications: Teaser email Teaser video Launch email Invitation Activity updates Launch challenges / competitions Celebrations Awards Party
- 22. GAMIFIED PLAYER JOURNEY Phase: Discovery Onboarding Scaffolding Mastery Describe the emotions that the player should experience on the player journey:
- 23. E M O T I O N S http://blog.thejuntoinstitute.com/the- junto-emotion-wheel-why-and-how-we- use-it
- 24. GAMIFIED PLAYER JOURNEY Phase: Discovery Onboarding Scaffolding Mastery Now describe the game elements you'd use to achieve those emotions:
- 25. G A M E E L E M E N T S
- 26. GAMIFIED PLAYER JOURNEY Phase: Discovery Onboarding Scaffolding Mastery What communications or triggers do you need to keep people engaged and moving along the player journey:
- 27. GAMIFIED PLAYER JOURNEY Phase: Discovery Onboarding Scaffolding Mastery Feelings / Emotions: Game elements: Communications:
- 30. P E T E . J E N K I N S @ G A M I F I C A T I O N P L U S . U K H T T P S : / / G A M I F I C A T I O N P L U S . U K @ G A M I F I P L U S @ P E T E J E N K I N S