Poster ravi

Poster ravi

• 1.
  How Consumers OnlineFeedback Impact On Companies Reputation and Sales Ravikumar Pinninti 10022622 MBA Marketing INTRODUCTION Before the advent of the Internet many companies image formed spontaneously and based on the activities undertaken. Manufacturers could control the situation around your brand. Interaction with customers was built on the basis of interviews, focus groups and market research. But to hear the opinion of consumers was problematic, because to do so they had to write letters or make phone calls. Interaction principle of “producer & consumer” lay in the fact that the information from the manufacturer aimed at all consumers, the consumer rarely reported their concerns and wishes because of the difficulty in communication. With the development of global network capabilities, users gained the freedom to openly discuss any products, services, brands, manufacturers (Mayzlin & Dina , 2006, pp.155- 163). In social networks, media resources, blogs, portals and other positive and negative feedback are multiplying at a tremendous rate, despite the fact that previously the main means of communication is the print media, television and radio. Today, many large companies are turning to developing its own reputation program to create a positive opinion of himself and product information . Aims And Objectives • To find out the ways in which a brand's reputation is impacted by Customers Feedback • To identify the platforms available for customers to post or convey their feedback to company or brand Research • How consumers online feedback impact on companies reputation and sales. METHODOLOGY Throughout this research quantitative data collection methods was applied, to have a deeper and more detailed understanding regarding the research questions and objectives. Moreover, the researcher decided to use 11 related questions in order find out the effect of consumers online feedback on companies sales an reputation. While probing the researcher will better explain the questions, advertisements shown or topics, due to the 123 questionnaire, gain more detailed and elaborated answers. The research was done with students, part time employees, full time employees and unemployed people aged between 18 and 55 and above from different cultural backgrounds, as explained culture was taken as a factor. This age group was choose due to previous successful research by other authors regarding consumers behaviour. As Likewise, studies such as Khang, Ki and Ye (2012) and Briones, Kuch, Liu and Jin (2011) and indicated that there is an impact of online marketing and social media marketing for businesses whether small, medium or large. There are 90 male and 33 female respondents making the total of 123 questionnaires. The researcher’s skills were very crucial while taking a survey and it was conducted online. Experience of the researcher in conducting research also affects the credibility and quality of the research (Anderson, 2010). RESULTS In the survey, author got very good reposne from the questinaories, quthor posted 11 question which findout the reasons for customers online feedback impact on companies sales an reputation. out of 123, 90 male and 33 female participated in the survey. in this survey,51.22% (63 in number) have chosen to seek references from other social networking users, where the remaining 48.78% of people have chosen word of Mouth. the number clearly explains that the feedback will be real impact on companies sales and reputation and on other hand author found that 75.61% of participants of survey are Brand concious and the rest of 24.39% are not. As per the findings of the study, it was found that the majority of the companies indicated that they are willing to expand their online feedback and social media marketing to reach more customers and ultimately generate customer loyalty. DISCUSSION The quantitative research method was used in the empirical part of the study. The quantitative results were acquired from the questionnaire. Using this method it assisted in getting a comprehensive view on the customers online feedback impact on company sales and reputation. It also provided information about consumer perception on different online promotions, ABSTRACT The main purpose of carrying out this study is to find out the ways in which feedback from the consumers has its influence on the reputation and sales of the company. The researcher investigates a direct link between the consumer’s feedback on internet and its influence on the company’s reputation. The researcher also investigates if other company recommended factors are implemented in additional to or as a standalone implementation, would it welcome a chance for the manger and/or associate to contribute to the goals and objectives to the company. brand influence and other elements From the information it is known that compaines are getting effected by this online feedback.. Based on the findings of the study, it was found that business owners have improved their marketing strategies through getting quick feedback from their consumers and social media tools. CONCLUSIONS The research findings of the study showed that there is significance of online feedback and social media marketing for businesses. It was found that both the online consumers as well as business owners found online feedback and marketing to be highly influential tools in building reputation of the company and boosting up the sales of the company. It is worthy to note that several previous studies have also highlighted the importance of getting consumers feedback for the success of businesses. The study by McCarthy, Rowley, Ashworth and Pioch (2014) showed that online marketing has brought effective marketing opportunities for organizations. The research findings further highlighted that relationship building and customer loyalty have increased through getting regular feedback and social media marketing. Similarly, previous studies underlined that online feedback and social media tools have facilitated the businesses in engaging directly with stakeholders and developing positive relationships. Therefore, it is evident that online feedback and social media marketing holds immense significance for businesses today in achieving competitive advantage (Kirtis and Karahan, 2011, p. 265; Weinberg et al., 2013, p. 300). REFERENCES Ambler, T. (2003), Marketing and the Bottom Line: The Marketing Metrics to Pump up Cash Flow. Second edition, FT Prentice Hall. Bagozzi, R.P, (2007) ‘The legacy of the technology acceptance model and a proposal for a paradigm shift’, Journal of the Association of Information System, Vol. 8, Nr 4, n.d Bagozzi, R.P, (2007) ‘The legacy of the technology acceptance model and a proposal for a paradigm shift’, Journal of the Association of Information System, Vol. 8, Nr 4, n.d Kaplan, A.M and Haenlein, M. (2010) ‘User of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, p.53 . METHODOLOGY This study is conducted to analyze how customer’s online feedback influences the buyers and effect on companies sales and growth of the company. This study will also follow an inductive approach using quantitative methods of research. Conclusions will be drawn based on the analysis of the previously conducted research and the online survey which will be provided by the customers.