1 
Position 
Paper 
Producer 
definition 
in 
the 
Battery 
Directive 
1. The 
existing 
legislation 
According 
to 
the 
Battery 
Directive1, 
producer 
means 
“any 
person 
in 
a 
Member 
State 
that, 
irrespective 
of 
the 
selling 
technique 
used, 
including 
by 
means 
of 
distance 
communication 
as 
defined 
in 
Directive 
97/7/ 
EC 
of 
the 
European 
Parliament 
and 
of 
the 
Council 
of 
20 
May 
1997 
on 
the 
protection 
of 
consumers 
in 
respect 
of 
distance 
contracts, 
places 
batteries 
or 
accumulators, 
including 
those 
incorporated 
into 
appliances 
or 
vehicles, 
on 
the 
market 
for 
the 
first 
time 
within 
the 
territory 
of 
that 
Member 
State 
on 
a 
professional 
basis”. 
The 
Battery 
Directive 
defines 
‘placing 
on 
the 
market’ 
as 
“supplying 
or 
making 
available, 
whether 
in 
return 
for 
payment 
or 
free 
of 
charge, 
to 
a 
third 
party 
within 
the 
Community 
and 
includes 
import 
into 
the 
customs 
territory 
of 
the 
Community”. 
On 
the 
other 
hand, 
the 
new 
WEEE 
Directive2 
defines 
the 
producer 
as 
“any 
natural 
or 
legal 
person 
who, 
irrespective 
of 
the 
selling 
technique 
used, 
including 
distance 
communication 
within 
the 
meaning 
of 
Directive 
97/7/EC 
of 
the 
European 
Parliament 
and 
of 
the 
Council 
of 
20 
May 
1997 
on 
the 
protection 
of 
consumers 
in 
respect 
of 
distance 
contracts: 
(i) is 
established 
in 
a 
Member 
State 
and 
manufactures 
EEE 
under 
his 
own 
name 
or 
trademark, 
or 
has 
EEE 
designed 
or 
manufactured 
and 
markets 
it 
under 
his 
name 
or 
trademark 
within 
the 
territory 
of 
that 
Member 
State; 
(ii) is 
established 
in 
a 
Member 
State 
and 
resells 
within 
the 
territory 
of 
that 
Member 
State, 
under 
his 
own 
name 
or 
trademark, 
equipment 
produced 
by 
other 
suppliers, 
a 
reseller 
not 
being 
regarded 
as 
the 
‘producer’ 
if 
the 
brand 
of 
the 
producer 
appears 
on 
the 
equipment, 
as 
provided 
for 
in 
point 
(i); 
(iii) is 
established 
in 
a 
Member 
State 
and 
places 
on 
the 
market 
of 
that 
Member 
State, 
on 
a 
professional 
basis, 
EEE 
from 
a 
third 
country 
or 
from 
another 
Member 
State; 
or 
(iv) sells 
EEE 
by 
means 
of 
distance 
communication 
directly 
to 
private 
households 
or 
to 
users 
other 
than 
private 
households 
in 
a 
Member 
State, 
and 
is 
established 
in 
another 
Member 
State 
or 
in 
a 
third 
country.” 
1 
Directive 
2006/66/EC 
of 
6 
September 
2006 
of 
the 
European 
Parliament 
and 
of 
the 
Council 
on 
batteries 
and 
accumulators 
and 
waste 
batteries 
and 
accumulators 
2 
Directive 
2012/19/EU 
of 
The 
European 
Parliament 
and 
of 
the 
Council 
of 
4 
July 
2012 
on 
Waste 
Electrical 
And 
Electronic 
Equipment 
(WEEE)
According 
to 
the 
WEEE 
Directive, 
‘making 
available 
on 
the 
market’ 
means 
“any 
supply 
of 
a 
product 
for 
distribution, 
consumption 
or 
use 
on 
the 
market 
of 
a 
Member 
State 
in 
the 
course 
of 
a 
commercial 
activity, 
whether 
in 
return 
for 
payment 
or 
free 
of 
charge”. 
‘Placing 
on 
the 
market’ 
is 
defined 
as 
“the 
first 
making 
available 
of 
a 
product 
on 
the 
market 
within 
the 
territory 
of 
a 
Member 
State 
on 
a 
professional 
basis”. 
The 
WEEE 
Directive 
introduces 
the 
concept 
of 
the 
“authorized 
representative” 
Each 
Member 
State 
shall 
ensure 
that 
a 
producer 
(not 
selling 
by 
means 
of 
distance 
communication) 
established 
in 
another 
Member 
State 
is 
allowed 
to 
appoint 
a 
legal 
or 
natural 
person 
established 
on 
its 
territory 
as 
the 
authorized 
representative 
that 
is 
responsible 
for 
fulfilling 
the 
obligations 
of 
that 
producer 
on 
its 
territory. 
Furthermore, 
each 
Member 
State 
shall 
ensure 
that 
a 
producer 
selling 
by 
means 
of 
distance 
communication 
and 
established 
on 
its 
territory, 
which 
sells 
EEE 
to 
another 
Member 
State 
in 
which 
it 
is 
not 
established, 
appoints 
an 
authorized 
representative 
in 
that 
Member 
State 
as 
the 
person 
responsible 
for 
fulfilling 
the 
obligations 
of 
that 
producer 
on 
the 
territory 
of 
that 
Member 
State. 
Producers 
supplying 
EEE 
by 
means 
of 
distance 
communication 
shall 
be 
registered 
in 
the 
Member 
State 
that 
they 
sell 
to. 
Where 
such 
producers 
are 
not 
registered 
in 
the 
Member 
State 
that 
they 
are 
selling 
to, 
they 
shall 
be 
registered 
through 
their 
authorized 
representatives. 
2 
2. Issues 
The 
producer 
definition, 
as 
described 
in 
the 
Battery 
Directive, 
does 
not 
comply 
anymore 
with 
the 
evolution 
of 
the 
battery 
market. 
The 
Battery 
Directive 
does 
not 
offer 
a 
solution 
for 
the 
substantial, 
and 
growing, 
international 
trade 
by 
means 
of 
distance 
communication, 
in 
particular 
internet 
sales 
to 
consumers. 
For 
the 
batteries 
put 
on 
the 
market 
in 
this 
way, 
no 
producer 
is 
responsible 
and 
in 
many 
cases 
the 
take-­‐back 
is 
organized 
and 
financed 
by 
other 
producers. 
As 
a 
consequence, 
fair 
competition 
and 
a 
level 
playing 
field 
for 
all 
economic 
actors 
becomes 
impossible. 
More 
and 
more 
batteries 
are 
put 
on 
the 
market 
integrated 
in 
an 
electrical 
appliance. 
Different 
definitions 
of 
the 
producers 
will 
lead 
to 
confusion 
and 
administrative 
burden, 
when 
for 
an 
appliance 
with 
integrated 
batteries, 
another 
economic 
actor 
might 
be 
considered 
as 
the 
producer 
of 
the 
integrated 
batteries 
than 
the 
producer 
of 
the 
appliance. 
3. The 
Eucobat 
position 
In 
order 
to 
avoid 
administrative 
burdens, 
a 
harmonisation 
is 
thus 
required 
between 
the 
Battery 
Directive 
and 
the 
WEEE 
Directive.
As 
the 
WEEE 
Directive 
complies 
most 
with 
the 
evolution 
of 
the 
market, 
Eucobat 
proposes 
to 
align 
the 
producer 
definition 
with 
the 
WEEE 
Directive 
and 
to 
introduce 
also 
the 
concept 
of 
the 
‘authorized 
representative’ 
in 
the 
Battery 
Directive. 
As 
a 
consequence, 
the 
definition 
of 
‘producer’ 
could 
read 
as 
follows: 
“any 
natural 
or 
legal 
person 
who, 
irrespective 
of 
the 
selling 
technique 
used, 
including 
distance 
communication 
within 
the 
meaning 
of 
Directive 
97/7/EC 
of 
the 
European 
Parliament 
and 
of 
the 
Council 
of 
20 
May 
1997 
on 
the 
protection 
of 
consumers 
in 
respect 
of 
distance 
contracts: 
3 
(i) is 
established 
in 
a 
Member 
State 
and 
manufactures 
batteries 
under 
his 
own 
name 
or 
trademark, 
or 
has 
batteries 
designed 
or 
manufactured 
and 
markets 
it 
under 
his 
name 
or 
trademark 
within 
the 
territory 
of 
that 
Member 
State; 
(ii) is 
established 
in 
a 
Member 
State 
and 
resells 
within 
the 
territory 
of 
that 
Member 
State, 
under 
his 
own 
name 
or 
trademark, 
batteries 
produced 
by 
other 
suppliers, 
a 
reseller 
not 
being 
regarded 
as 
the 
‘producer’ 
if 
the 
brand 
of 
the 
producer 
appears 
on 
the 
batteries, 
as 
provided 
for 
in 
point 
(i); 
(iii) is 
established 
in 
a 
Member 
State 
and 
places 
on 
the 
market 
of 
that 
Member 
State, 
on 
a 
professional 
basis, 
batteries 
from 
a 
third 
country 
or 
from 
another 
Member 
State; 
or 
(iv) sells 
batteries 
by 
means 
of 
distance 
communication 
directly 
to 
private 
households 
or 
to 
users 
other 
than 
private 
households 
in 
a 
Member 
State, 
and 
is 
established 
in 
another 
Member 
State 
or 
in 
a 
third 
country.” 
The 
article 
concerning 
the 
registration 
requirements 
should 
provide 
following 
provision: 
“Producers 
supplying 
batteries 
by 
means 
of 
distance 
communication 
as 
defined 
in 
Article 
X 
(iv) 
shall 
be 
registered 
in 
the 
Member 
State 
that 
they 
sell 
to. 
Where 
such 
producers 
are 
not 
registered 
in 
the 
Member 
State 
that 
they 
are 
selling 
to, 
they 
shall 
be 
registered 
through 
their 
authorised 
representatives 
as 
referred 
to 
in 
Article 
Y 
(2).” 
A 
specific 
article 
should 
then 
define 
the 
concept 
of 
the 
authorized 
representative: 
“Article 
Y 
– 
Authorized 
representative 
1. Each 
Member 
State 
shall 
ensure 
that 
a 
producer 
as 
defined 
in 
Article 
X 
(i) 
to 
(iii) 
established 
in 
another 
Member 
State 
is 
allowed, 
by 
way 
of 
exception 
to 
Article 
X 
(i) 
to 
(iii), 
to 
appoint 
a 
legal 
or 
natural 
person 
established 
on 
its 
territory 
as 
the 
authorized 
representative 
that 
is 
responsible 
for 
fulfilling 
the 
obligations 
of 
that 
producer, 
pursuant 
to 
this 
Directive, 
on 
its 
territory. 
2. Each 
Member 
State 
shall 
ensure 
that 
a 
producer 
as 
defined 
in 
X 
(iv) 
and 
established 
on 
its 
territory, 
which 
sells 
batteries 
to 
another 
Member 
State 
in 
which 
it 
is 
not 
established, 
appoints 
an 
authorized 
representative 
in 
that 
Member 
State 
as 
the 
person 
responsible 
for 
fulfilling 
the 
obligations 
of 
that 
producer, 
pursuant 
to 
this 
Directive, 
on 
the 
territory 
of 
that 
Member 
State. 
3. Appointment 
of 
an 
authorized 
representative 
shall 
be 
by 
written 
mandate.”
4 
4. About 
Eucobat 
Eucobat 
is 
the 
European 
association 
of 
national 
collection 
schemes 
for 
batteries. 
They 
ensure 
that 
all 
waste 
batteries 
are 
collected 
and 
recycled 
in 
an 
ecologically 
sound 
way, 
and 
by 
doing 
so 
contribute 
to 
a 
better 
environment. 
Eucobat 
aisbl 
September 
2014

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Eucobat Position Paper - Producer Definition

  • 1. 1 Position Paper Producer definition in the Battery Directive 1. The existing legislation According to the Battery Directive1, producer means “any person in a Member State that, irrespective of the selling technique used, including by means of distance communication as defined in Directive 97/7/ EC of the European Parliament and of the Council of 20 May 1997 on the protection of consumers in respect of distance contracts, places batteries or accumulators, including those incorporated into appliances or vehicles, on the market for the first time within the territory of that Member State on a professional basis”. The Battery Directive defines ‘placing on the market’ as “supplying or making available, whether in return for payment or free of charge, to a third party within the Community and includes import into the customs territory of the Community”. On the other hand, the new WEEE Directive2 defines the producer as “any natural or legal person who, irrespective of the selling technique used, including distance communication within the meaning of Directive 97/7/EC of the European Parliament and of the Council of 20 May 1997 on the protection of consumers in respect of distance contracts: (i) is established in a Member State and manufactures EEE under his own name or trademark, or has EEE designed or manufactured and markets it under his name or trademark within the territory of that Member State; (ii) is established in a Member State and resells within the territory of that Member State, under his own name or trademark, equipment produced by other suppliers, a reseller not being regarded as the ‘producer’ if the brand of the producer appears on the equipment, as provided for in point (i); (iii) is established in a Member State and places on the market of that Member State, on a professional basis, EEE from a third country or from another Member State; or (iv) sells EEE by means of distance communication directly to private households or to users other than private households in a Member State, and is established in another Member State or in a third country.” 1 Directive 2006/66/EC of 6 September 2006 of the European Parliament and of the Council on batteries and accumulators and waste batteries and accumulators 2 Directive 2012/19/EU of The European Parliament and of the Council of 4 July 2012 on Waste Electrical And Electronic Equipment (WEEE)
  • 2. According to the WEEE Directive, ‘making available on the market’ means “any supply of a product for distribution, consumption or use on the market of a Member State in the course of a commercial activity, whether in return for payment or free of charge”. ‘Placing on the market’ is defined as “the first making available of a product on the market within the territory of a Member State on a professional basis”. The WEEE Directive introduces the concept of the “authorized representative” Each Member State shall ensure that a producer (not selling by means of distance communication) established in another Member State is allowed to appoint a legal or natural person established on its territory as the authorized representative that is responsible for fulfilling the obligations of that producer on its territory. Furthermore, each Member State shall ensure that a producer selling by means of distance communication and established on its territory, which sells EEE to another Member State in which it is not established, appoints an authorized representative in that Member State as the person responsible for fulfilling the obligations of that producer on the territory of that Member State. Producers supplying EEE by means of distance communication shall be registered in the Member State that they sell to. Where such producers are not registered in the Member State that they are selling to, they shall be registered through their authorized representatives. 2 2. Issues The producer definition, as described in the Battery Directive, does not comply anymore with the evolution of the battery market. The Battery Directive does not offer a solution for the substantial, and growing, international trade by means of distance communication, in particular internet sales to consumers. For the batteries put on the market in this way, no producer is responsible and in many cases the take-­‐back is organized and financed by other producers. As a consequence, fair competition and a level playing field for all economic actors becomes impossible. More and more batteries are put on the market integrated in an electrical appliance. Different definitions of the producers will lead to confusion and administrative burden, when for an appliance with integrated batteries, another economic actor might be considered as the producer of the integrated batteries than the producer of the appliance. 3. The Eucobat position In order to avoid administrative burdens, a harmonisation is thus required between the Battery Directive and the WEEE Directive.
  • 3. As the WEEE Directive complies most with the evolution of the market, Eucobat proposes to align the producer definition with the WEEE Directive and to introduce also the concept of the ‘authorized representative’ in the Battery Directive. As a consequence, the definition of ‘producer’ could read as follows: “any natural or legal person who, irrespective of the selling technique used, including distance communication within the meaning of Directive 97/7/EC of the European Parliament and of the Council of 20 May 1997 on the protection of consumers in respect of distance contracts: 3 (i) is established in a Member State and manufactures batteries under his own name or trademark, or has batteries designed or manufactured and markets it under his name or trademark within the territory of that Member State; (ii) is established in a Member State and resells within the territory of that Member State, under his own name or trademark, batteries produced by other suppliers, a reseller not being regarded as the ‘producer’ if the brand of the producer appears on the batteries, as provided for in point (i); (iii) is established in a Member State and places on the market of that Member State, on a professional basis, batteries from a third country or from another Member State; or (iv) sells batteries by means of distance communication directly to private households or to users other than private households in a Member State, and is established in another Member State or in a third country.” The article concerning the registration requirements should provide following provision: “Producers supplying batteries by means of distance communication as defined in Article X (iv) shall be registered in the Member State that they sell to. Where such producers are not registered in the Member State that they are selling to, they shall be registered through their authorised representatives as referred to in Article Y (2).” A specific article should then define the concept of the authorized representative: “Article Y – Authorized representative 1. Each Member State shall ensure that a producer as defined in Article X (i) to (iii) established in another Member State is allowed, by way of exception to Article X (i) to (iii), to appoint a legal or natural person established on its territory as the authorized representative that is responsible for fulfilling the obligations of that producer, pursuant to this Directive, on its territory. 2. Each Member State shall ensure that a producer as defined in X (iv) and established on its territory, which sells batteries to another Member State in which it is not established, appoints an authorized representative in that Member State as the person responsible for fulfilling the obligations of that producer, pursuant to this Directive, on the territory of that Member State. 3. Appointment of an authorized representative shall be by written mandate.”
  • 4. 4 4. About Eucobat Eucobat is the European association of national collection schemes for batteries. They ensure that all waste batteries are collected and recycled in an ecologically sound way, and by doing so contribute to a better environment. Eucobat aisbl September 2014