College of Business & Economics
Department of Tourism & Hotel Management
Course Name: Food & Beverage Control
Course Code: ToHM4057
Credit Hour: 4
ECTS: 7
Chapter-one
An over view of food and beverage control.
Introduction:
Food and beverage control may be defined as
the guidance and regulation of costs and
revenue of operating the catering activity in
hotels, restaurants, hospitals, schools and other
establishments.
Cont,d…
Control is a process used by managers to
direct, regulate, and restrain the actions
of people so that the established goals
of an enterprise may be achieved.
It works best when it is used with other
management process, such as
planning, organizing, directing, and
evaluating”.
The main purpose of any business is to make
profit. Profit not only earned by sales,
but also can be achieved by cost control.
 In hotels food and beverage
sales account 1/3 or half of the
total revenue.
 In restaurants food and
beverage sales are the main/only
source of revenue.
 As more attention should paid to
the control of costs to ensure
the survival of each business unit.
Control
🞂 ​ It is an inherent(essential) function in
managing food and beverage operations.
🞂 ​ Needed in all organizations to
ensurethat plans are carried out and desired
results are achieved.
Consists of 4 steps
1. Setting standards for performance(goals)
of activities:
*Standard is level of performance to be attained.
Expressed in terms of:
 Product quality
 Sales volume
 Expenses incurred
 Profit earned
 Customer complaint etc
2. Measuring performance against standards:
 Answer the question how well we are doing?
3. Comparison and Analysis:
 Once the standard or goal has been established
and actual performance is determined, it is
possible to compare the two and a manager can
find out the variance.
4. Taking corrective action as needed:
 Is getting things on the track-So that standards are met.
 If they can’t be -perhaps the standard is unrealistic and
needs to be changed and setting a new standard which
could be achievable.
Advantages of FB Control
🞂 ​ Food and beverage control is crucial for businesses
i
n the hospitality and restaurant industry. Here are
some key advantages:
1. Cost Control
🞂 ​ Reduces food and beverage wastage
🞂 ​ Prevents theft and pilferage
2. Profit Maximization
🞂 ​ Ensures pricing is based on accurate cost calculations
🞂 ​ Improves profit margins by reducing unnecessary
expenses
🞂 ​ Helps in identifying high-profit items for promotion
3. Quality Assurance
🞂 ​ Maintains consistency in food and beverage offerings
🞂 ​ Ensures compliance with hygiene and safety
standards
🞂 ​ Reduces chances of serving expired.
4. Inventory Management
🞂 ​ Prevents stock shortages and overstocking
🞂 ​ Helps track ingredient usage for efficient purchasing
5. Better Decision-Making
🞂 ​ Provides accurate data for menu planning
and pricing strategies
🞂 ​ Helps identify trends and customer preferences
🞂 ​ Supports budget forecasting and financial planning
6. Enhances Customer Satisfaction
🞂​
Ensures customers receive consistent quality and
portion sizes
🞂 ​ Reduces delays in service due to stock
unavailability
🞂 ​ Helps maintain a good reputation and
customer loyalty
7. Compliance with Regulations
🞂​
Ensures adherence to food safety laws and industry
standards
🞂​
Helps in record-keeping for health inspections and
audits
🞂​
Reduces legal risks associated with food safety
violations
Limitations of a control system
1. A control system by itself will not cure or prevent
problems occurring.
 A control system can only identify problem areas and
trends in the business.
 The system cannot automatically correct such problem
areas.
2. A control system require constant
management supervision to ensure that it functions
efficiently.
3. Needs management action- evaluating information
from the control system and act up on it-
Corrective and preventive.
High implementation costs: installing and
maintaining control systems can be expensive,
especially for small business.
Human error: despite automation, mistakes in
data entry, inventory tracking, etc.
Rigidity: some systems may lack flexibility,
making it difficult to adapt menu changes, special
events or unexpected demand flu actuations.
Staff resistance: employee may resist new
control measures due to lack of training, fear of
monitoring/increased work load.
Data inaccuracy: if inventory counts, wastage
records, or sale data are not updated correctly, the
system may provide misleading reports.
Limited adaptability to market changes: rapid
shifts in food trends, pricing, or supply
chain disruptions may not be effectively
accounted for in the system.
Dependence on technology: system failures,
power outages, or software glitches can disrupt
operations, leading to financial losses.
Time consuming process: regular audits, stock
counts, and compliance checks can be labor
intensive and take time away from customer
service.
Security risks: digital control systems are
vulnerable to hacking, data breaches, or
employee fraud if not properly secured.
Overemphasis on cost reduction: strict
control systems may prioritize cost cutting
over food quality, customer satisfaction, and
staff morale.
1.3. The objectives of food and beverage control
1. Analysis of income and expenditure
 Analysis of income
🞂 ​ Volume of food and beverage sales
🞂 Sales mix-is a calculation that determines the
proportion of each product a business sells relative to
total sales.
🞂 ​ Spending power of customers,
🞂 ​ Number of customers served etc.
 Cost analysis
🞂 ​ Labor cost
🞂 ​ Food cost, beverage cost
etc
The performance of each outlet can be expressed in terms
of:
 Gross profit = sales –materials
 Net margin = gross profit –wages
 Net profit = gross profit –wages and all
overhead costs/ rent, capital equipment,
insurance/
2. Establishment and maintenance of standards
 Establishing basis for operation standards(setting SOPs
(Standard Operational Procedures) which should
be readily available to all staff for reference.
 Enabling Staffs to know standards to be achieved
 To measure employee’s performance
 It can be through observation, analysis, customer
comments- re-establishing standards.
3. Pricing
 Providing sound basis for menu pricing, based on:
 Food and beverage cost
 Establishment cost
 Market considerations e.g.
🞂 ​ price charged by competitors
🞂 ​ price accepted by market
🞂 ​ customers spending power etc.
4. Prevention of waste
Control ensure that current results are in
accordance with the
predetermined objectives of the business.
Invariably such objectives are expressed in
terms of targets such as food sales,
beverage sales, gross profit
margins, cost ceilings(levels) etc.
 If such targets are to be
achieved, all possible forms of
waste must be eliminated.
Like poor preparation
Over production
Failure to use standard recipes etc.
5. Prevention of fraud
 Preventing or at least restricting possible areas of fraud
by staffs and customers
 Customers
 Deliberately walking with out paying
 Disputing no or the number of (drinks)
 Unjustifiably claiming the quality of the food/refusing
to pay/
 Making payments by stolen cheques or credit
cards.
 Staffs
 Overcharging
 Undercharging
 Stealing of food, drinks and cash
6. Data for Management report
A system of F&B control has an important
function in the provision of data (accurate
up- to-date information) for periodical
reports (daily, weekly and monthly)
on current operation.
This information used to provide a complete
analysis of performance for each outlet
of an establishment for comparison
with set standards.
The manager is like a judge!!!
1.3. Special problems of food and beverage control
 F & B control is more difficult than control of materials
in other industries. The main reasons for this are:
1. The perishability of the product
 Food is perishable both as raw material and in the
form of
prepared meal (has limited life).
 It 2 problems: when buying /soft fruits, salads
and certain vegetables/ and preparation.
So, the caterer need to ensure that
 Buying the correct quality and quantity based
on
estimated demand.
 There should be correctly stored and processed.
*Beverages are not as perishable as
food – easier for control also have longer shelf
life.
2. Business volume unpredictability
 Sales are unstable (changing hour to hour, day to day,
season to season )
 This creates difficulty (problem) in relation to
quantities of commodities to be purchased,
prepared, and staffing required.
 Thus, an effective system of F&B control will include
some methods of volume forecasting to prevent
both over and under-preparation of food in
relation to current demand.
3. Menu mix unpredictability /sales mix
 It is impossible to be 100% sure about the customer’s
selection from the menu item choices.
 Predicting menu items preference on top of
customer volume can be challenge.
 Shifts of emphasis (this) has a control problems
relating to purchasing, preparation of meals,
pricing etc.
 In case of beverages change in sales mix do not
present nearly the same sort of problems as of foods.
 To be competitive and satisfy a particular market,
caterers must often offer a wide choice of menu
items to the customers.
 To be cost effective there should be effective volume
forecasting.
4. The short cycle of catering/F&B/ operations
🞂 ​ The speed of the catering o
p
e
r
a
t
i
o
n
allowslittle time for many control tasks.
🞂 ​It is common that items ordered one day are received
, processed and sold same or next day.
🞂​
Daily /weekly cost reporting is necessary in majority o
f
catering establishments.
5. Departmentalization
 Many food and beverage operations have
several
production and service departments,
 offering different products and
 operating under different policies.
Cont,d…
 The larger the number of selling outlets, the
more arduous (hard) the problem of control.
 Produce separate trading results for each of
the production and selling activities.
 Recording cellar issues in a manner which will permit
the compilation of separate trading results for
each outlet.
1.4. The Fundamentals of Control
🞂 ​Effective control systems and procedures
consist of three broad phases:
1. Planning,
2. Operational and
3. Post-Operational (management
control after the operation has taken
place).
1. The planning phase
🞂 ​ This phase deals with financial,
m
a
r
k
e
t
i
n
g and
catering policies of the establishment.
🞂​
There is no effective catering operation without having
firstly defined the basic policies.
🞂 ​ Policies are pre-determined guidelines, laid down
b
y the senior management according to the goals of
the catering establishment to achieve:
Cont,d…
The market or segment of the
market
that is being aimed
Service excellence,
Quality control,
Customer satisfaction
Level of profitability,
🞂 ​ Policies can be written in
large organizations – might be oral in small
organizations.
There are three basic policies which need to
be considered:
A. The financial policy will determine
 level of profitability,
 subsidy or cost limits to be expected from the business
as a whole ,each unit, and departments .
B. The marketing policy will identify
 The broad market the operation is intended to
serve and
 The particular segment(s) of the market upon which
it intends to concentrate.
 Developing the marketing mix (4ps/7ps)
 Designing the promotion mix (ad, sp, ps, pr)
 Building the corporate image by meeting
customer's
immediate and future expectations or requirements.
● it includes:
 National identity- to achieve a better national identity
for all units by corporate design, and by
meeting consumer expectations of what a ‘
popular restaurant ’ concept should be.
 Customer- the customer profile
 Tourist: business and leisure person,
 Spending power
 Shopper
 Aged, twenty-five years or more, etc
 Market share- to achieve, maintain
or increase the % of ‘ our ’ market.
 Turnover- sales volume to be
increased by x % on previous year.
 Profitability- profit to be increased
by each unit by y % on previous year.
 Average Spending Power(ASP) per customer to be
increased by z % – to achieve a new ASP of not
less than £ n (100,150,200).
 Product- the product to be maintained at a consistently
high standard.
 Customer satisfaction- the net result must be the
satisfaction of customers.
 We have to start with identification of the needs of our
customers. how?
C. The catering policy
 Which is normally evolved from the financial
and
marketing policies.
 It out lines the following concepts:
 Portion size, decor and atmosphere or ambience
 Customer Profile:
 CSP (high spending business executive or low
spending shopper), age group, sex, food
habits, frequency of visit, etc.
 Menu profile:
 Table d ’ hôte, à la carte, fast food or
traditional cuisine.
 The beverage provision necessary for the operation.
 The food quality standards , for example
🞂 ​ Fresh
🞂 ​ Frozen
🞂 ​ Canned, etc.
 The method of buying , for example by
contract, quotation, cash and carry, etc.

Outlet profile:
Outlet type: Hotel, Resort or Lodge,
Restaurant etc.
Type and quality of service:
🞂 ​world class or local/traditional
🞂 ​cafeteria,
🞂 ​staffing, etc.
 Degree of comfort and décor , for example
 Square footage per customer,
 Type and style of décor, of chairs, tables, etc.
 Hours of operation , e.g.
🞂 ​twenty-four hours,
🞂 ​ seven days a week;
🞂 ​ 12:00–15:00 and 18:00–22:00
hours,
🞂 ​ Monday– Saturday, etc.
2. The operational phase
🞂 ​ Deals with to be interpreted the established
standard procedures (policies) into the day-to-day
control activities (five main stages of the control
cycle).
1. Purchasing : There are five main points to be
considered.
Product testing- to identify as a result of a series
of taste panel evaluations the particular
products to be used.
Yield testing- to identify as a result of tests the
yield obtainable from all the major
commodities used.
 Purchase specifications- a specification is a concise
description in writing of the quality, size, weight,
etc. for a particular food or beverage item.
 Method of buying- by contract, quotation, cash and
carry, etc.
 Clerical procedures- it is necessary to determine
🞂 ​ who originates,
🞂 ​ authorized and places orders and
🞂 ​ what documentation is required for control.
to be
2. Receiving : There are three main
points considered:
 Quantity inspection
 physically counting and weighing goods and
 checking that the quantity and size of
items in the
delivery matches the purchase order.
 Ifshortage in delivery – informing the
purchasing manager or a member of the
management.
 Quality inspection
 particularly important with perishable foods
 Check against purchase specification by senior chef.
 Clerical procedures –It includes the
 Acknowledgement of the receipt of acceptable
goods and
 Delivery person ’ s signature on a ‘ request for credit ’
 Note for returned goods and short deliveries.
3. Storing and issuing: There are four main points to
be considered:
 Stock records- it is necessary to decide what records
should be kept.
 Pricing of items/issues- the method of pricing of the
various types of items must be decided upon so
that there is consistency within the operation.
 Stocktaking- the points to be considered:
o The level of stock to be held,
o Rate of stock turnover,
o Dealing with discrepancies,
o Identification of slow-moving items, etc.
 Clerical procedures- documentation required
 Requisitions
 Record cards,
 Bin cards.
 Stocktaking reports, etc.
4. Preparing: There are three main points to
be considered:
 Volume forecasting- number of customers and what
items they will eat and drink on a specific day.
 Pre-costing- a method of controlling food
and
and
beverage costs in advance of the
preparation service stages.
 by preparing and using standard recipes
 by using portion control equipment, e.g.
ladles, scales, standard glassware, etc.
 Clerical procedures- what documentation is required
and is distribution and destination.
5. Selling:
 A checking system- this is necessary to keep control of
the number of covers sold and of the items sold.
E.g. Using waiter ’ s check system
 The control of cash- this is vitally important to ensure
that:
🞂 ​ All items sold have been paid for and
🞂 ​ The money is received or
🞂 ​ Credit has been authorized
 Clerical procedures- these would be necessary
to control:
🞂 ​ Items sold and
🞂 ​ The money received or
🞂 ​ Credit entitled, and
🞂​
Would often include a restaurant checking system, meal
and sales analysis, etc.
3. The post operation
phase
 Has 3 main stages:
1. Food and beverage cost reporting :
 Very short cycle of production
 product perishability
 Variations in demand for the product -necessitate up-to-
date reporting at least weekly if not daily.
2. Assessment: F&B management team/manager
 Analysis of F&B reports – budget & previous actual
performance
3. Correction: by management
 Analysis of performance of units- problem
 A control system does not cure or prevent
problems occurring.
🞂 ​Planning
phase
🞂 ​Operational
phase
🞂 ​Post operation
phase
Financial
policy
F&B
operation
policy
Marketing
policy
Purchasing
Receiving
Storing & issuing
Preparing
Selling
Post operation control
Cost reporting
Assessment
Correction
1.5. The reality of control
 In reality no control system will be 100% efficient
for such basic reason:
 The material product variation (apart from purchased
beverages) very unlikely to be 100% consistent as
to quality or the final yield obtainable from it.
 The inefficiency/
inconsistency performance-
all the time-
standards exist.
of employees
if
operational
even
 The equipment used is also unlikely to work to the
level of 100% efficiency at all times, and this
could well affect the yield obtainable.
 The customers ’ choice of dishes can well be different
at times to some of the budgeted sales mix,
therefore affecting all forecasts.
PPT F&B Control=introduction about food control

PPT F&B Control=introduction about food control

  • 1.
    College of Business& Economics Department of Tourism & Hotel Management Course Name: Food & Beverage Control Course Code: ToHM4057 Credit Hour: 4 ECTS: 7
  • 2.
    Chapter-one An over viewof food and beverage control. Introduction: Food and beverage control may be defined as the guidance and regulation of costs and revenue of operating the catering activity in hotels, restaurants, hospitals, schools and other establishments.
  • 3.
    Cont,d… Control is aprocess used by managers to direct, regulate, and restrain the actions of people so that the established goals of an enterprise may be achieved. It works best when it is used with other management process, such as planning, organizing, directing, and evaluating”. The main purpose of any business is to make profit. Profit not only earned by sales, but also can be achieved by cost control.
  • 4.
     In hotelsfood and beverage sales account 1/3 or half of the total revenue.  In restaurants food and beverage sales are the main/only source of revenue.  As more attention should paid to the control of costs to ensure the survival of each business unit.
  • 5.
    Control 🞂 ​ Itis an inherent(essential) function in managing food and beverage operations. 🞂 ​ Needed in all organizations to ensurethat plans are carried out and desired results are achieved. Consists of 4 steps 1. Setting standards for performance(goals) of activities: *Standard is level of performance to be attained.
  • 6.
    Expressed in termsof:  Product quality  Sales volume  Expenses incurred  Profit earned  Customer complaint etc 2. Measuring performance against standards:  Answer the question how well we are doing?
  • 7.
    3. Comparison andAnalysis:  Once the standard or goal has been established and actual performance is determined, it is possible to compare the two and a manager can find out the variance. 4. Taking corrective action as needed:  Is getting things on the track-So that standards are met.  If they can’t be -perhaps the standard is unrealistic and needs to be changed and setting a new standard which could be achievable.
  • 8.
    Advantages of FBControl 🞂 ​ Food and beverage control is crucial for businesses i n the hospitality and restaurant industry. Here are some key advantages: 1. Cost Control 🞂 ​ Reduces food and beverage wastage 🞂 ​ Prevents theft and pilferage 2. Profit Maximization 🞂 ​ Ensures pricing is based on accurate cost calculations 🞂 ​ Improves profit margins by reducing unnecessary expenses 🞂 ​ Helps in identifying high-profit items for promotion
  • 9.
    3. Quality Assurance 🞂​ Maintains consistency in food and beverage offerings 🞂 ​ Ensures compliance with hygiene and safety standards 🞂 ​ Reduces chances of serving expired. 4. Inventory Management 🞂 ​ Prevents stock shortages and overstocking 🞂 ​ Helps track ingredient usage for efficient purchasing 5. Better Decision-Making 🞂 ​ Provides accurate data for menu planning and pricing strategies 🞂 ​ Helps identify trends and customer preferences 🞂 ​ Supports budget forecasting and financial planning
  • 10.
    6. Enhances CustomerSatisfaction 🞂​ Ensures customers receive consistent quality and portion sizes 🞂 ​ Reduces delays in service due to stock unavailability 🞂 ​ Helps maintain a good reputation and customer loyalty 7. Compliance with Regulations 🞂​ Ensures adherence to food safety laws and industry standards 🞂​ Helps in record-keeping for health inspections and audits 🞂​ Reduces legal risks associated with food safety violations
  • 11.
    Limitations of acontrol system 1. A control system by itself will not cure or prevent problems occurring.  A control system can only identify problem areas and trends in the business.  The system cannot automatically correct such problem areas. 2. A control system require constant management supervision to ensure that it functions efficiently. 3. Needs management action- evaluating information from the control system and act up on it- Corrective and preventive.
  • 12.
    High implementation costs:installing and maintaining control systems can be expensive, especially for small business. Human error: despite automation, mistakes in data entry, inventory tracking, etc. Rigidity: some systems may lack flexibility, making it difficult to adapt menu changes, special events or unexpected demand flu actuations.
  • 13.
    Staff resistance: employeemay resist new control measures due to lack of training, fear of monitoring/increased work load. Data inaccuracy: if inventory counts, wastage records, or sale data are not updated correctly, the system may provide misleading reports.
  • 14.
    Limited adaptability tomarket changes: rapid shifts in food trends, pricing, or supply chain disruptions may not be effectively accounted for in the system. Dependence on technology: system failures, power outages, or software glitches can disrupt operations, leading to financial losses. Time consuming process: regular audits, stock counts, and compliance checks can be labor intensive and take time away from customer service.
  • 15.
    Security risks: digitalcontrol systems are vulnerable to hacking, data breaches, or employee fraud if not properly secured. Overemphasis on cost reduction: strict control systems may prioritize cost cutting over food quality, customer satisfaction, and staff morale.
  • 16.
    1.3. The objectivesof food and beverage control 1. Analysis of income and expenditure  Analysis of income 🞂 ​ Volume of food and beverage sales 🞂 Sales mix-is a calculation that determines the proportion of each product a business sells relative to total sales. 🞂 ​ Spending power of customers, 🞂 ​ Number of customers served etc.  Cost analysis 🞂 ​ Labor cost 🞂 ​ Food cost, beverage cost etc
  • 17.
    The performance ofeach outlet can be expressed in terms of:  Gross profit = sales –materials  Net margin = gross profit –wages  Net profit = gross profit –wages and all overhead costs/ rent, capital equipment, insurance/
  • 18.
    2. Establishment andmaintenance of standards  Establishing basis for operation standards(setting SOPs (Standard Operational Procedures) which should be readily available to all staff for reference.  Enabling Staffs to know standards to be achieved  To measure employee’s performance  It can be through observation, analysis, customer comments- re-establishing standards.
  • 19.
    3. Pricing  Providingsound basis for menu pricing, based on:  Food and beverage cost  Establishment cost  Market considerations e.g. 🞂 ​ price charged by competitors 🞂 ​ price accepted by market 🞂 ​ customers spending power etc.
  • 20.
    4. Prevention ofwaste Control ensure that current results are in accordance with the predetermined objectives of the business. Invariably such objectives are expressed in terms of targets such as food sales, beverage sales, gross profit margins, cost ceilings(levels) etc.
  • 21.
     If suchtargets are to be achieved, all possible forms of waste must be eliminated. Like poor preparation Over production Failure to use standard recipes etc.
  • 22.
    5. Prevention offraud  Preventing or at least restricting possible areas of fraud by staffs and customers  Customers  Deliberately walking with out paying  Disputing no or the number of (drinks)  Unjustifiably claiming the quality of the food/refusing to pay/  Making payments by stolen cheques or credit cards.  Staffs  Overcharging  Undercharging  Stealing of food, drinks and cash
  • 23.
    6. Data forManagement report A system of F&B control has an important function in the provision of data (accurate up- to-date information) for periodical reports (daily, weekly and monthly) on current operation. This information used to provide a complete analysis of performance for each outlet of an establishment for comparison with set standards. The manager is like a judge!!!
  • 24.
    1.3. Special problemsof food and beverage control  F & B control is more difficult than control of materials in other industries. The main reasons for this are: 1. The perishability of the product  Food is perishable both as raw material and in the form of prepared meal (has limited life).  It 2 problems: when buying /soft fruits, salads and certain vegetables/ and preparation.
  • 25.
    So, the catererneed to ensure that  Buying the correct quality and quantity based on estimated demand.  There should be correctly stored and processed. *Beverages are not as perishable as food – easier for control also have longer shelf life.
  • 26.
    2. Business volumeunpredictability  Sales are unstable (changing hour to hour, day to day, season to season )  This creates difficulty (problem) in relation to quantities of commodities to be purchased, prepared, and staffing required.  Thus, an effective system of F&B control will include some methods of volume forecasting to prevent both over and under-preparation of food in relation to current demand.
  • 27.
    3. Menu mixunpredictability /sales mix  It is impossible to be 100% sure about the customer’s selection from the menu item choices.  Predicting menu items preference on top of customer volume can be challenge.  Shifts of emphasis (this) has a control problems relating to purchasing, preparation of meals, pricing etc.
  • 28.
     In caseof beverages change in sales mix do not present nearly the same sort of problems as of foods.  To be competitive and satisfy a particular market, caterers must often offer a wide choice of menu items to the customers.  To be cost effective there should be effective volume forecasting.
  • 29.
    4. The shortcycle of catering/F&B/ operations 🞂 ​ The speed of the catering o p e r a t i o n allowslittle time for many control tasks. 🞂 ​It is common that items ordered one day are received , processed and sold same or next day. 🞂​ Daily /weekly cost reporting is necessary in majority o f catering establishments.
  • 30.
    5. Departmentalization  Manyfood and beverage operations have several production and service departments,  offering different products and  operating under different policies.
  • 31.
    Cont,d…  The largerthe number of selling outlets, the more arduous (hard) the problem of control.  Produce separate trading results for each of the production and selling activities.  Recording cellar issues in a manner which will permit the compilation of separate trading results for each outlet.
  • 32.
    1.4. The Fundamentalsof Control 🞂 ​Effective control systems and procedures consist of three broad phases: 1. Planning, 2. Operational and 3. Post-Operational (management control after the operation has taken place).
  • 33.
    1. The planningphase 🞂 ​ This phase deals with financial, m a r k e t i n g and catering policies of the establishment. 🞂​ There is no effective catering operation without having firstly defined the basic policies. 🞂 ​ Policies are pre-determined guidelines, laid down b y the senior management according to the goals of the catering establishment to achieve:
  • 34.
    Cont,d… The market orsegment of the market that is being aimed Service excellence, Quality control, Customer satisfaction Level of profitability,
  • 35.
    🞂 ​ Policiescan be written in large organizations – might be oral in small organizations. There are three basic policies which need to be considered: A. The financial policy will determine  level of profitability,  subsidy or cost limits to be expected from the business as a whole ,each unit, and departments .
  • 36.
    B. The marketingpolicy will identify  The broad market the operation is intended to serve and  The particular segment(s) of the market upon which it intends to concentrate.  Developing the marketing mix (4ps/7ps)  Designing the promotion mix (ad, sp, ps, pr)  Building the corporate image by meeting customer's immediate and future expectations or requirements.
  • 37.
    ● it includes: National identity- to achieve a better national identity for all units by corporate design, and by meeting consumer expectations of what a ‘ popular restaurant ’ concept should be.  Customer- the customer profile  Tourist: business and leisure person,  Spending power  Shopper  Aged, twenty-five years or more, etc
  • 38.
     Market share-to achieve, maintain or increase the % of ‘ our ’ market.  Turnover- sales volume to be increased by x % on previous year.  Profitability- profit to be increased by each unit by y % on previous year.
  • 39.
     Average SpendingPower(ASP) per customer to be increased by z % – to achieve a new ASP of not less than £ n (100,150,200).  Product- the product to be maintained at a consistently high standard.  Customer satisfaction- the net result must be the satisfaction of customers.  We have to start with identification of the needs of our customers. how?
  • 40.
    C. The cateringpolicy  Which is normally evolved from the financial and marketing policies.  It out lines the following concepts:  Portion size, decor and atmosphere or ambience  Customer Profile:  CSP (high spending business executive or low spending shopper), age group, sex, food habits, frequency of visit, etc.
  • 41.
     Menu profile: Table d ’ hôte, à la carte, fast food or traditional cuisine.  The beverage provision necessary for the operation.  The food quality standards , for example 🞂 ​ Fresh 🞂 ​ Frozen 🞂 ​ Canned, etc.  The method of buying , for example by contract, quotation, cash and carry, etc.
  • 42.
     Outlet profile: Outlet type:Hotel, Resort or Lodge, Restaurant etc. Type and quality of service: 🞂 ​world class or local/traditional 🞂 ​cafeteria, 🞂 ​staffing, etc.  Degree of comfort and décor , for example  Square footage per customer,  Type and style of décor, of chairs, tables, etc.
  • 43.
     Hours ofoperation , e.g. 🞂 ​twenty-four hours, 🞂 ​ seven days a week; 🞂 ​ 12:00–15:00 and 18:00–22:00 hours, 🞂 ​ Monday– Saturday, etc.
  • 44.
    2. The operationalphase 🞂 ​ Deals with to be interpreted the established standard procedures (policies) into the day-to-day control activities (five main stages of the control cycle). 1. Purchasing : There are five main points to be considered. Product testing- to identify as a result of a series of taste panel evaluations the particular products to be used. Yield testing- to identify as a result of tests the yield obtainable from all the major commodities used.
  • 45.
     Purchase specifications-a specification is a concise description in writing of the quality, size, weight, etc. for a particular food or beverage item.  Method of buying- by contract, quotation, cash and carry, etc.  Clerical procedures- it is necessary to determine 🞂 ​ who originates, 🞂 ​ authorized and places orders and 🞂 ​ what documentation is required for control.
  • 46.
    to be 2. Receiving: There are three main points considered:  Quantity inspection  physically counting and weighing goods and  checking that the quantity and size of items in the delivery matches the purchase order.  Ifshortage in delivery – informing the purchasing manager or a member of the management.
  • 47.
     Quality inspection particularly important with perishable foods  Check against purchase specification by senior chef.  Clerical procedures –It includes the  Acknowledgement of the receipt of acceptable goods and  Delivery person ’ s signature on a ‘ request for credit ’  Note for returned goods and short deliveries.
  • 48.
    3. Storing andissuing: There are four main points to be considered:  Stock records- it is necessary to decide what records should be kept.  Pricing of items/issues- the method of pricing of the various types of items must be decided upon so that there is consistency within the operation.
  • 49.
     Stocktaking- thepoints to be considered: o The level of stock to be held, o Rate of stock turnover, o Dealing with discrepancies, o Identification of slow-moving items, etc.  Clerical procedures- documentation required  Requisitions  Record cards,  Bin cards.  Stocktaking reports, etc.
  • 50.
    4. Preparing: Thereare three main points to be considered:  Volume forecasting- number of customers and what items they will eat and drink on a specific day.  Pre-costing- a method of controlling food and and beverage costs in advance of the preparation service stages.  by preparing and using standard recipes  by using portion control equipment, e.g. ladles, scales, standard glassware, etc.
  • 51.
     Clerical procedures-what documentation is required and is distribution and destination. 5. Selling:  A checking system- this is necessary to keep control of the number of covers sold and of the items sold. E.g. Using waiter ’ s check system  The control of cash- this is vitally important to ensure that: 🞂 ​ All items sold have been paid for and 🞂 ​ The money is received or 🞂 ​ Credit has been authorized
  • 52.
     Clerical procedures-these would be necessary to control: 🞂 ​ Items sold and 🞂 ​ The money received or 🞂 ​ Credit entitled, and 🞂​ Would often include a restaurant checking system, meal and sales analysis, etc.
  • 53.
    3. The postoperation phase  Has 3 main stages: 1. Food and beverage cost reporting :  Very short cycle of production  product perishability  Variations in demand for the product -necessitate up-to- date reporting at least weekly if not daily.
  • 54.
    2. Assessment: F&Bmanagement team/manager  Analysis of F&B reports – budget & previous actual performance 3. Correction: by management  Analysis of performance of units- problem  A control system does not cure or prevent problems occurring.
  • 55.
    🞂 ​Planning phase 🞂 ​Operational phase 🞂​Post operation phase Financial policy F&B operation policy Marketing policy Purchasing Receiving Storing & issuing Preparing Selling Post operation control Cost reporting Assessment Correction
  • 56.
    1.5. The realityof control  In reality no control system will be 100% efficient for such basic reason:  The material product variation (apart from purchased beverages) very unlikely to be 100% consistent as to quality or the final yield obtainable from it.  The inefficiency/ inconsistency performance- all the time- standards exist. of employees if operational even
  • 57.
     The equipmentused is also unlikely to work to the level of 100% efficiency at all times, and this could well affect the yield obtainable.  The customers ’ choice of dishes can well be different at times to some of the budgeted sales mix, therefore affecting all forecasts.