Disconnected was aimed at a target audience of 20-40 year olds. It was categorized as a psychological thriller with a 15 rating to appeal to both male and female viewers. For males, the film emphasized the protagonist role of the main character and realistic themes that could happen to anyone, along with a family focus. For females, the psychological thriller genre and the inclusion of a child character were intended to make the film appealing, while still keeping a family focus. The opening scenes introduced the loving mother-daughter relationship before hints that something was wrong in the daughter's relationship with her father, raising questions for the audience.