Euan Edworthy and Adrian Wheeler from Best Communications, MediaTalk 12th April 2011
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The document discusses current trends in public relations in the UK and Czech Republic, highlighting key areas such as media relations, the importance of reputation over publicity, and the need for effective evaluation using KPIs. It emphasizes the significant investment in public relations while contrasting traditional methods with modern strategies influenced by online media and consumer engagement. Additionally, it addresses the challenges of communicating effectively with Czech consumers due to language barriers.
Euan Edworthy and Adrian Wheeler from Best Communications, MediaTalk 12th April 2011
- 1. TRENDS IN UK AND CZECH PUBLIC RELATIONSPresented by:Euan Edworthy, CEO, Best CommunicationsAdrian Wheeler, Consultant, Best Communications
- 2. Trends in CR – What hasn’t ChangedMedia Relations: The Perceptions AuditPublicity versus ReputationDelivery: Evaluation with KPI’s
- 3. Publicity versus reputation4,800 commercial messages a day140 press releases/pitches a dayPublic relations is NOT a substitute for adsEngagement versus Impact
- 4. The “Bohemian Bubble”Language insulates Czech consumersPlus factors and minus factorsSolution: two languages, two speeds
- 5. Delivery: Evaluation with KPI’sAVES are dead: wrong, dumb or bannedShare of voice versus competitorsFam/Fav change with stakeholders
- 6. Trends in UK public relationsMaths versus MagicProcurement: Prove it works$100 billion global investment
- 7. Maths versus magicInputs, outputs, business resultsStakeholder perception auditsCompany and brand reputation indices
- 8. Procurement: prove it worksProfessional buyers – but unfamiliar with PBSPaid to negotiate: But how good are we?Science, maths, facts, figures
- 9. $100 billion Global investmentFrom $10 million in 1950Web: Online marketing, online media, social networksSpecialisations