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Practical communication skills for presenters
This document provides guidance on communication strategies for event presenters and organizers. It discusses communicating with presenters, attendees, and promoting events. Tips include selecting presenters, setting timelines, providing equipment details, and following up on registrations. Promoting events involves understanding the target audience and developing a concise marketing message and tagline. Various promotion methods are listed, from social media and flyers to public speaking. Finally, steps for better communication are outlined, such as creating an innovative title and description, identifying the target community and customers, relevant media outlets, and promotion budget.
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Practical communication skills for presenters
- 1. Practical Communication Skills for Presenters Dr. Curtis R. Rogers Communications Director 803-734-8928 [email protected]
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- 3. Communicating with Presenters/Organizers Selectinga presenter Telephone & email communication Timeline planning Handouts PowerPoint? Equipment needs Clarify Mac? PC? Travel Webinars Always Provide Agenda
- 4. Communicating with Attendees Online registration systems Follow up reminders Email vs. telephone Is location accurate for GPS? Parking information
- 5. Promoting Events/Presentations Does my communitywant or value my unique competitive offering? What are my target customer’s primary motivations for seeking out event/presentation? Develop your marketing message!
- 6. Developing your marketingmessage. Two parts: brief tagline & marketing message Tagline – short and right to the point! Marketing message An explanation of your target prospect’s problem An explanation about why you are the only “business” that can solve your prospect’s problem. An explanation of the benefits people will receive from using your solution. Examples and testimonials from customers you have helped with similar problems. Your unconditional guarantee.
- 7. 33 Ways toPromote 1. Newspaper ads 18. Special events 2. Social Media 19. Flyers 3. Posters 20. Email 4. Contests 21. Postcards/Rack Cards 5. Card decks 22. Doorhangers 6. Seminars 23. Media releases 7. Television ads 24. Fax broadcasts 8. Signs 25. Brochures 9. Radio ads 26. Gift certificates 10. Banners 27. Word-of-mouth 11. Articles 28. Website 12. Classified ads 29. Sign picketing 13. Newsletters 30. Business cards 14. Charity events 31. Catalogs 15. Networking 32. Public speaking 16. Billboards 33. Window display 17. Magazine ads
- 8. 6 Steps toBetter Communication! 1. Create an innovative workshop title that best describes your presentation. 2. Develop your event/presentation message/description but be brief and to the point. 3. What community are you serving? 4. Who are your customers? 5. What specific news/media/other outlets will you alert? 6. How much $$$ will you spend and on what?
- 9. Resources Jay Baer’s Convince& Convert Blog Kivi’s Non-profit Communications Blog Nonprofit Tech 2.0 Blog