Implicature
I. Definition
• The term “Implicature” accounts for what a
  speaker can imply, suggest or mean, as
  distinct from what the speaker literally
  says. (Grice,1975)

• Implicature is one of the ways that one
  proposition can be conveyed by a speaker
  uttering or under appropriate.
II. Types of implicature
1. Conversational implicature:

=> derives from the cooperative
principle of conversation and a number
of maxims expected to be followed by
participants in a speech event.
       Example:
A: Would you prefer coffee or tea?
B:I like coffee.
1.1.The cooperative principle

•   Make your conversational
    contribution such as is
    required, at the stage at which
    it occurs, by the accepted
    purpose or direction of the talk
    exchange in which you are
    engaged (Yule, 1966)
•   In other words, the listener
    presumes that the speaker is
    being cooperative and is
    speaking truthfully,
    informatively, relevantly,
    exactly, and appropriately.
1.1.1. The maxims of Quantity
a. Make your contribution as
informative as is required (for the
current purposes of the exchange)
b. Do not make your contribution one
that is true.
      Example:
A: are you at the office?
B: yes, I am. You will see me at room 12 of Halley
building.
1.1.2. The maxims of Quality
a. Do not say what you believe to
be false.
b. Do not say that for which you
lack evidence.
     Example:
A: Do you think that smoking is good for
health?
B: No, I think it’s not good for our health.
1.1.3. The maxim of Relation

a. Be relevant
    example:
A: why do you learn English?
B; Yes, I learn it because of my hobby.
1.1.4. The maxims of manner
a. Avoid obscurity of expression.
b. Avoid ambiguity.
c. Be brief
d. Be orderly
       example:
A: what do you think about Ha Long Bay?
B: I like Ha Long Bay, it has a lot of
beautiful caves.
1.2. Generalized implicature
• Definition:
- is a conversational implicature that is inferable
   without reference to a special context.
( no special knowledge is required to figure out
   the additional meaning)
=> It means that a generalized conversational
   implicature is one which does not depend on
   particular features of the context, but is instead
   typically associated with the proposition
   expressed.
Generalized implicature
       Example 1:
A: Did you send a message to Tu and Thu?
B: I sent a message to Tu.
       Example 2:
The leader asked a staff:
- How do you feel about Nam these days?
- He usually goes out late at night with someone
who has a husband.
- That’s so bad ... Do you know who that woman
is?
- Yes. She is his wife.
1.3. Scalar implicature
• Certain information is always
  communicated by choosing a word which
  expressed one value from a scale of value
  => The basic of scalar implicature is that
  when any form in a scale is asserted, the
  negative of all forms higher on the scale is
  implicated
• This is particularly obvious in terms for
  expressing quantity
Scalar implicature
      Example:
•The teacher, all of us have flu, so we are absent
from school. Um, actually, some of us has flu, the
other takes care of the illness person

•Bill has got some of Chomsky’s papers
=> Bill hasn’t got all of Chomsky’s papers
•There will be five of us for dinner tonight
•I like Mary. She is intelligent and good-hearted
1.4. Particularized implicatures
Definition:
     A particularized conversational
implicature occurs when a conversation
takes place in a very specific context in
which locally recognized inferences are
assumed.
Particularized implicatures
Example:
- Where is my book?
- Your young sister is drawing something.
     =>The action “draw” of young sister
would ordinarily not convey anything about
her book, so implicature in this case
depends on the context as well as the
utterance itself.
2.Conventional implicature:
- not based on the cooperative principle or
the maxims.
- not have to occur in conversation
- not depend on special contexts for their
interpretation.
- associated with specific words and result in
additional conveyed meanings when those
words are used.
*Some words are expressions for
      conventional implicature:
-“but”: “A but B” will be based on the
relationship between A and B and an
implicature of contrast between the
information in A and B.
      Example: Mary is crying but she is
happy.
      =>”Mary is crying” is contrast to “she is
happy”
-“even”: implicature of contrast of “contrary
to expectation”
     Example: David even helped the old
woman to go home.
=>David is not expected to help the old
woman but he did.
-“yet”: the present situation is expected to
be different, perhaps the opposite, at a later
time.
      Example: Mum has not gone home
yet.
=>negation of this sentence is “Mum went
home”. So “mum went home” is expected
to be true later.
III. Generalized vs.
  particularized implicatures
• A particularized    • A generalized
  conversational        conversational
  implicature is one    implicature is one
  which depends on      which does not
  particular features   depend on particular
  of the context.       features of the
                        context, but is instead
                        typically associated
                        with the proposition
                        expressed.
Some examples
• A: What has         • A: Do you invite
  happened to my        Minh?
  bread?                B: Yes, I do.
  B: Your cat seems
  to be happy.

• I’m condemned       • He sometime goes
  unfairly like Thi     to the market with
  Mau.                  his wife
Conclusion
• In two implicatures, the particularized
  conversational implicature is used widely,
  because it can provide with more contents,
  more aspects of speech than generalized
  conversational implicature.
• Accidentally or intentionally, the statement
  can create many implicatures and impacts
  on many people. At the same time, the
  troubles in conversation and the cases "one
  pulls one way, the other pulls the other
  way” occur.

Pragmatics implicature 2

  • 1.
  • 2.
    I. Definition • Theterm “Implicature” accounts for what a speaker can imply, suggest or mean, as distinct from what the speaker literally says. (Grice,1975) • Implicature is one of the ways that one proposition can be conveyed by a speaker uttering or under appropriate.
  • 3.
    II. Types ofimplicature 1. Conversational implicature: => derives from the cooperative principle of conversation and a number of maxims expected to be followed by participants in a speech event. Example: A: Would you prefer coffee or tea? B:I like coffee.
  • 4.
    1.1.The cooperative principle • Make your conversational contribution such as is required, at the stage at which it occurs, by the accepted purpose or direction of the talk exchange in which you are engaged (Yule, 1966) • In other words, the listener presumes that the speaker is being cooperative and is speaking truthfully, informatively, relevantly, exactly, and appropriately.
  • 5.
    1.1.1. The maximsof Quantity a. Make your contribution as informative as is required (for the current purposes of the exchange) b. Do not make your contribution one that is true. Example: A: are you at the office? B: yes, I am. You will see me at room 12 of Halley building.
  • 6.
    1.1.2. The maximsof Quality a. Do not say what you believe to be false. b. Do not say that for which you lack evidence. Example: A: Do you think that smoking is good for health? B: No, I think it’s not good for our health.
  • 7.
    1.1.3. The maximof Relation a. Be relevant example: A: why do you learn English? B; Yes, I learn it because of my hobby.
  • 8.
    1.1.4. The maximsof manner a. Avoid obscurity of expression. b. Avoid ambiguity. c. Be brief d. Be orderly example: A: what do you think about Ha Long Bay? B: I like Ha Long Bay, it has a lot of beautiful caves.
  • 9.
    1.2. Generalized implicature •Definition: - is a conversational implicature that is inferable without reference to a special context. ( no special knowledge is required to figure out the additional meaning) => It means that a generalized conversational implicature is one which does not depend on particular features of the context, but is instead typically associated with the proposition expressed.
  • 10.
    Generalized implicature Example 1: A: Did you send a message to Tu and Thu? B: I sent a message to Tu. Example 2: The leader asked a staff: - How do you feel about Nam these days? - He usually goes out late at night with someone who has a husband. - That’s so bad ... Do you know who that woman is? - Yes. She is his wife.
  • 11.
    1.3. Scalar implicature •Certain information is always communicated by choosing a word which expressed one value from a scale of value => The basic of scalar implicature is that when any form in a scale is asserted, the negative of all forms higher on the scale is implicated • This is particularly obvious in terms for expressing quantity
  • 12.
    Scalar implicature Example: •The teacher, all of us have flu, so we are absent from school. Um, actually, some of us has flu, the other takes care of the illness person •Bill has got some of Chomsky’s papers => Bill hasn’t got all of Chomsky’s papers •There will be five of us for dinner tonight •I like Mary. She is intelligent and good-hearted
  • 13.
    1.4. Particularized implicatures Definition: A particularized conversational implicature occurs when a conversation takes place in a very specific context in which locally recognized inferences are assumed.
  • 14.
    Particularized implicatures Example: - Whereis my book? - Your young sister is drawing something. =>The action “draw” of young sister would ordinarily not convey anything about her book, so implicature in this case depends on the context as well as the utterance itself.
  • 15.
    2.Conventional implicature: - notbased on the cooperative principle or the maxims. - not have to occur in conversation - not depend on special contexts for their interpretation. - associated with specific words and result in additional conveyed meanings when those words are used.
  • 16.
    *Some words areexpressions for conventional implicature: -“but”: “A but B” will be based on the relationship between A and B and an implicature of contrast between the information in A and B. Example: Mary is crying but she is happy. =>”Mary is crying” is contrast to “she is happy”
  • 17.
    -“even”: implicature ofcontrast of “contrary to expectation” Example: David even helped the old woman to go home. =>David is not expected to help the old woman but he did.
  • 18.
    -“yet”: the presentsituation is expected to be different, perhaps the opposite, at a later time. Example: Mum has not gone home yet. =>negation of this sentence is “Mum went home”. So “mum went home” is expected to be true later.
  • 19.
    III. Generalized vs. particularized implicatures • A particularized • A generalized conversational conversational implicature is one implicature is one which depends on which does not particular features depend on particular of the context. features of the context, but is instead typically associated with the proposition expressed.
  • 20.
    Some examples • A:What has • A: Do you invite happened to my Minh? bread? B: Yes, I do. B: Your cat seems to be happy. • I’m condemned • He sometime goes unfairly like Thi to the market with Mau. his wife
  • 21.
    Conclusion • In twoimplicatures, the particularized conversational implicature is used widely, because it can provide with more contents, more aspects of speech than generalized conversational implicature. • Accidentally or intentionally, the statement can create many implicatures and impacts on many people. At the same time, the troubles in conversation and the cases "one pulls one way, the other pulls the other way” occur.