Pre-production

Pre-production

• 1.
  Pre-Production
• 2.
  Reflection: • What AreYou Making? I am creating a series of cinemagraphs to promote events around York. This will vary from music events to any other events they may have however the main focus will be music concerts / shows / festivals • Why i am doing this to try and bring a younger audience into the city and this is how I am going to target this product and make the content appeal to my target audience • Who Is It For? These cinemagraphs are aimed at 18-25 year olds and I will be targeting males and females. It will also mainly aimed at the working class and even the lowest level of subsistence lowest level of subsistence • Where Will It Appeal This will appeal on social media sites such as Snapchat and instagram. I have chosen these as these social media are mainly used by teenagers so this would work effectively. I could also advertise the cinemagraphs on the side of a bus shelter
• 3.
  Style Sheet YO RKYORK YORK YORK YORK YORK YORK YORK YORK YORKYOR K YORK YORKYORK YORK YOR YORK
• 4.
  Style Sheet Fonts Frommy style sheet I have looked at a various different font styles to use within my work and i have chosen the best fonts that will be the most effective and will work the best for my project. Abadi MT Condensed Extra Bold Arial Black Copperplate Gothic Bold Adobe Caslon Pro Bold These are the fonts that I will use for my cinemagraph because they are easy texts to read as they are very simple. The texts are bold which means it can be read easily from a distance. These texts are also eye catching so it will cause attention from the audience. These texts are plain so it will fit in with my work and still look effective.
• 5.
  Color I think thiscolor palette would work well for my cinemagraph because these colors are these colors are simple so when I create my cinemagraph there wont be too much information so the whole product will work effectively so that I can advertise the events. These colors would also work good with text on them because again they are simple and white on black would make it very easy to read for the audience especially from a distance This color palette would work well because there is a selection of bright colors. These colors would be good for my audience because I am targeting a young target audience and bright colors such as this will attract this audience so it will work effective for my work. The colors also represent different meaning such as the red color is energizing, and suggests passion and I could use the color connotations within my work.
• 6.
  App Logos From lookingat all these existing logo designs I have noticed that they are all fairly simple they tend just to use shapes and letters. They all use bright colors to which works effectively because they stand out and catch the audiences attention. I will include these elements with my logo for my app. I will keep it simple, use bright colors as this is conventional and as well as it would attract my target audience as I am targeting my product at a young audience and using bright colors is one way to attract them
• 7.
  Posters As I couldn’tfind many music related cinemagraphs I thought I would look at posters as it is very similar to the cinemagraph that I will create as I will have all the same information that a poster would have however it will just be in a different format. From the current posters that I have looked at they are all fairly simple. They don’t flood the page with too much information. They use a simple dark color scheme and the images of the artist and the crowd tend to be in black and white with the text in a white font. The text is white and in a big bold font so that it can be seen easily by the consumer. I can add this to my work by following the same conventions such as using a dark color scheme. Different font sizes for buzzwords etc.
• 8.
  App Layout EXPLORE CREATEWIN Banner at the top with the categories that the app has The explore page is where I will advertise my cinemagraph. This page will show what events are happening in York The create page is where people can create their own cinemagraphs by using this page on the app The page win is where people that are at the concert can upload their own cinemagraphs and win exclusive prizes.
• 9.
  Experiments When I createdmy my experiment I started by opening up the timeline. This was so that I could create the frame rate animation. Then I created the background which is a load of concert pictures put together. I then added the text of the artist name and included some buzzword such as “Exclusive” and I then set the time to 1 second as this allows the audience to read all the information on the screen before the frame changes. To transition into the next frame I added a glitch effect in. to do this I just added the picture of the glitch on top of this layer. I then changed the duration to 0.1 second so that it would give it the effect that it glitches out before it changes to the next frame of information. When I do my final product I will include some elements where I use the glitch to change frames however I ill use different ones and use multiple ones at the same time. I will also have the background move about to make it more interesting