Presentation 5

Presentation 5

• 1.
  AUDIENCE RESEARCH FORM
• 2.
  ■ 52% neverbuy magazines ■ 25% buy magazines monthly ■ 23% buy magazines yearly ■ 76% either sometimes or regularly view online magazines even when they don’t buy the physical copy ■ 24% don’t visit the online version
• 3.
  ■ 75% wouldbuy option 1 (ELLE Magazine) ■ 25% would buy option 4 (Entertainment Magazine)
• 4.
  ■ 88% agreethere is a gap in the market for an informative, entertaining magazine focused on culture for my target markets age group ■ 12% said maybe some magazines may reach this market ■ There were no examples of known magazines that my audience could provide that pursue the magazine idea
• 5.
  ■ 100% recognisedthe three icons ■ Some other influential persons provided included: – Pink, Demi Lovato, Marylin Monroe, Kurt Cobain, AudreyHepburn, Princess Diana, Rihanna
• 6.
  ■ 25% voted£1.50 - £1.99 ■ 13% voted £2 - £2.49 ■ 50% voted £2.50 - £2.99 ■ 12% voted £3 or more ■ The overall reasoning explored that the content the magazine offers is appropriate for a £2.50 - £2.99 price as its higher end culture and useful but the target market has a lower income. ■ "I wouldn’ttypically buy magazines but becauseof the information and content this magazine would provide- I would be willing to spend more."
• 7.
  ■ 27% Articles ■27% Photography, aesthetics ■ 7% Competitions ■ 20% Gossip ■ 19% Tips and advice
• 8.
  To Conclude... ■ Inow know that the target market of 16-25 year olds are unlikely to buy physical copies of magazines on a regular basis (only 25% purchasethem monthly). Despite this, 76% will be inclined to look at online versions of the magazine and the general feedback of my magazine idea encouraged the market to want to buy into my magazine idea. Therefore I need to ensure my online presence is explicit and the idea I want to pursue is fulfilled well to attract the audience more.
• 9.
  ■ My audiencepreferred the look of ELLE magazine and Entertainmentmagazine- the aesthetics are more sophisticated and the photography is quite cinematic and beautiful. The two magazines include less of both the copy and image, making the layout clearer and cleaner. ■ 100% of my market expressed that there is a gap in the market for a magazine that uses entertainmentculture in a way that informs and educates the audience, more reason for the magazine to be created.
• 10.
  ■ Concerning theiconography/intertextuality, my target audience reflected well on the three influential persons I put forth. when asked to put forward their own icons there was a wide range of new/old, female/male and different occupations of the icons. This indicates that my target market is very culturally aware and has a globalised intake of different icons- making it easier to make reference to popular culture in my magazine which will also attract more positive feedback. ■ Although my target market has a low income, the overall response showed that they would be willing to bay over £2.50 for my magazine. ■ The votes concerning the content of the magazine were widely spread, providing opportunity to use a range of different aspects in the magazine. The most popular answers were articles and photography, I would focus on making these the main basis of my magazine.