Download to read offline
Uploaded bySteve Hubbard
Presentation by Steve Hubbard, qubeSocial to Melbourne's dm Forum.
This document discusses the importance of local social media for small businesses. It notes that small, local businesses make up a large percentage of total businesses. Harnessing social media platforms like Facebook, Twitter, and LinkedIn can help small businesses protect, build, and grow their brand in their local community by reaching targeted local audiences. The document provides examples of how a bank used localized Facebook pages and ads to separately market to different local areas.
More Related Content
Similar to Presentation by Steve Hubbard, qubeSocial to Melbourne's dm Forum.
Presentation by Steve Hubbard, qubeSocial to Melbourne's dm Forum.
- 1. @QUBESOCIAL #LOCALSOCIAL FORBUSINESSES
- 2. SEEKING COMPETITIVE ADVANTAGES Original“David and Goliath” photo via http://www.gardenofpraise.com/bibl14s.htm Malcolm Gladwell Ted Talk: http://www.youtube.com/watch?v=ziGD7vQOwl8
- 3. BRAND/CORPORATE MARCOMMS M-L 20-100+EMPLOYING BUSINESSES
- 4. LOCAL MARCOMMS &NETWORKING XS 1 NON-EMPLOYING BUSINESSES XS-S 1-4 EMPLOYING BUSINESSES S-M 5-19 EMPLOYING BUSINESSES
- 5. MARKET DISTRIBUTION OFBUSINESSES
- 6. SMALL BUSINESSES BYNUMBER 2,045,335 SMALL BUSINESSES, AUSTRALIA 522,896 SMALL BUSINESSES, VICTORIA 30,500 XS-S BUSINESSES, MELBOURNE
- 7. ... MARKET INTHE GAP? *~4.5 %
- 8. WHY LOCAL SOCIAL? PROTECT.BUILD. GROW.
- 9. LINKEDIN PERSONAL &COMPANY PROFILES
- 10.
- 11. GOOGLE+ PLACEMENT (&YOUTUBE)
- 12. FACEBOOK FOR BUSINESS TARGETAUDIENCES
- 13.
- 14.
- 15.
- 16.
- 17.
- 18.
- 19. ON BRAND ONMESSAGE FACEBOOK MARKETING BANK OF MELBOURNE, WEST E.G. BANK OF MELBOURNE Moonee Ponds, VIC BANK OF MELBOURNE Footscray, VIC BANK OF MELBOURNE Taylors Lakes, VIC BANK OF MELBOURNE Keilor, VIC BANK OF MELBOURNE Geelong, VIC +
- 20.
Editor's Notes
- #2 For industry professionals
- #3 Traditional media by corporates v new media and businesses. Moral – “don’t play by rules”
- #4 Typically in the past whoever spend the most on creative or ads wins
- #5 XS-S can’t afford traditional but can increasingly afford new
- #6 85% 1-4, 11% 5-19 employees.
- #7 City of Port Phillip 16,350, Hobson’s Bay 6,650, Wyndham 8,860, Boroondara 22,610, Moreland 11,150, Casey 16,070
- #8 68% Australians using social media – predominantly Facebook, yet only 25% Vic small business have tried and less than 5% have advertised. i.e. >95% of S businesses need marketing help.
- #9 A.I.D.A. Retain + Acquire Custom.
- #10 Win from the business (sales) person up i.e. not the Brand/HQ down.
- #11 On brand = design + copy
- #12 Social to place and for search
- #13 Facebook for business, only Facebook don’t want to know about small.
- #14 VFR tactics
- #15 Member and patient audiences
- #16 Buying, selling renting videos
- #17 Online memorabilia, offline experiences.
- #18 “Owning” territory
- #19 No longer competing with Maurice & Blackburn or Slater & Gordon.
- #20 One-to-many
- #21 Embrace Local Social