The document discusses decision making and tools that can be used to make effective decisions. It defines decision making as the process of selecting a course of action by weighing positives and negatives. Effective decision making leads to better resource use, business growth, innovation and efficiency. The main steps are: establishing the decision, gathering details, considering alternatives, weighing factors, selecting the best option, implementing it, and evaluating. Tools discussed include market research, decision matrices, cost-benefit analysis, T-charts, SWOT analysis, Pareto analysis, and feasibility studies.