Presentation1

Presentation1

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  EXAMPLES OF MAGAZINES EMAP IPC Retail Week Amateur Gardening Drapers Anglers Mail Construction News Cycling Fitness NCE Golf Monthly Lighting Horse & Hound Broadcast Nuts Screen Sporting Gun Shots Shooting Times MRW World Soccer HSJ The Field
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  MEDIA COMPANY COMPARISON Through looking at the brands in which the two media companies already publish I am far more impressed with IPC because of the variety of magazines they publish. I like the way that they publish a wider variety of magazines because neither company is publishing a media magazine so I feel they would adapt to the task best. IPC is also publishing magazine in which I am familiar with and gives would give me more confidence in publishing Beat because of the quality of the magazine they would publish. I was less impressed with EMAP because they had far less brands in which they had published so Letting them publish a new magazine may give the wrong impression of the magazine if they make an error.
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  IPC Through the amountof previous work I have chosen to use IPC to publish Beat. I feel that the previous work will have given them a wider range of experience and will be able to produce a better final product.
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  ADVERTISING The Advertisingthat I feel would suit the magazine best would be clothing, deodorant, electrical products, music albums etc. Some of the larger adverts would cover one page because these help to fill the magazine and will make the magazine more money. The small adverting can be half page and quarter page because they can fill areas of the magazine where there is no necessary content.
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  ONLINE PRESENCE Iwould like Beat magazine to have an online presence because this will advertise the magazine to a much wider range of target audience. To do this I would start with a standard website, this will be the main online section for the magazine. I would then create a Facebook/Twitter account and from this advertise links to the website. From all of these I would create a free app on apple and android which will give a short overview of last months copy of Beat and hold links to the website.
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  REASON FOR ONLINEPRESENCE The main reason for publishing the magazine over the internet is because it will then be targeting a much wider range of target audiences but will be advertising to a much greater amount of people. By using the social networking the magazine will be able to create a greater name for itself because people will recognize the name from Facebook when they are shopping for a magazine.
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  APP I wouldinvest in making a free App because people will download the App as is free and this is advertise the magazine to a much wider audience. The App could be updated monthly with articles showing what the magazine is based around and this will give people a free incite into the magazine and they may chose to start reading the magazine.