The trailer begins with an establishing night shot of a house to set the horror tone. It then shows fast shots of murdered children to make the audience uncomfortable. The two murderers, Lyra and Kieran, are introduced through photos. Two sisters, Nora and Jessica, move into the house with contrasting personalities. Jessica finds disturbing DVDs and a diary in a locked cupboard. She watches one of the DVDs which shows Lyra and Kieran kidnapping a girl. Jessica panics and wakes Nora. They continue watching and get frightened when Lyra appears behind them. The sisters search the woods for answers and find a child's shoe, then come across Lyra crying, who screams when Nora taps her shoulder