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Presentation1
- 2. GROUP MEMBER’S MWaqar Minhas Shayan Ahmed Butt Ali Haider Jutt Haris Ahmed
- 3. WE ARE GOINGTO LAUNCH NEW FRESH JUICE COMPANY KNOW AS “JAI HO”
- 4. AGENDA Vision Mission Company Brand name Partner Investment Slogan Market segmentation SWOT Market targeting Market mix Budgeting Contingency plan / Plan B
- 5. OVERVIEW Fresh juicecompany is Pvt. Ltd company. Partnership basis- “4 partners” Initial investment is “25 lac” Brand name is “JAI Ho” Slogan “The taste you never forget”
- 6. VISION “Be theleader in the customer value.” To be Pakistani FJ company offering nutritious and superior quality tasking drinks to is customers.
- 7. MISSION To setworld class standard in the juice industry through providing a diverse range of high quality juice products that are prepared.
- 8. PROMOTIONAL We promotionalour product in the market are as follows: Magazine Social networking Radio Internet Educational area
- 9. SWOT ANALYSIS Strengths Weakness Opportunities Threats
- 10. MARKET SEGMENTATION Marketingsegmentation is the process of dividing into different segment’s. Geographic Demographic Behavioral Psychographic
- 11. TARGET MARKET Weare target the market into two different types. Primary Market Secondary Market
- 12. MARKET MIX Product Price Place Promotion
- 13. GOALS & STRATEGIES Short-term goal: Use the quality for our service and advertising to soon become well- know through Connersville. Long-term goal: Expand the business to other locations. strategy: Work hard to have the best-tasting juice, taste and service in Lahore and surrounding areas.
- 14. MARKETING STRATEGY Wewill do as much as I can get my business name known throughout Connersville. We plan to make flyers to put on cars that have ours business name, logo and address on them.
- 15. BUDGET CALCULATION Market Price15 Electricity The cost of fruits 2 3 FOH 3 Miscellaneous 2 Retailer margin 2 Profit 3
- 16. PLAN B Incase the product fails in the market, then we would come up with new taste that will target youth. We’ll reposition our product & some alteration will be made in its composition. We’ll use the fixed facilities that we already have.