20th Century Fox would be most interested in distributing the film as they have recently had success distributing similar romantic comedies. The director Gurinder Chadha also seemed well-suited due to her focus on teen audiences in films like Angus Thongs & Perfect Snogging and Bend It Like Beckham. However, Nickelodeon Studios, where she works, would not be ideal as they target younger audiences than the film's 15 certificate.