Presentation2

Presentation2

• 1.
  THE BIG ISSUE MAGAZINERESEARCH
• 2.
  Facts and Statistics ■The Big Issuestreet newspaper was founded in 1991 by John Bird and Gordon Roddick. ■ published weekly by Dennis publishing ■ price £2.50 ■ circulation, 82,000 readership ■ genre: independent, current affairs, street magazine, entertainment ■ target group: a culturally engaged and socially aware audience
• 3.
  Helping the Homeless ■the Big Issueis "a hand up not a hand out" and is recognised as a trusted magazine in the UK. it is an award winning magazine offering employment opportunities to people in poverty, driving social change. Distribution system ■ The Big Issue -> Vendors -> Consumers and general public ■ the big issue will send vendors the first 10 magazines for free and after selling those, they must buy the magazine for £1.25 providing income for the Big Issue as well as profit from themselves selling them for £2.50. ■ the magazine is then sold typically in high streets and can be commonly bought elsewheresuch as; tube stations, crowdedplaces, entrances of grocery shops.
• 4.
  Vendor Profile ■ 6000registered in UK, 1000 in Ireland ■ 80-90% are men ■ homeless ■ most common cause of homelessnessis relationship breakdown ■ age range between 18-46+, main group 26-35 year olds ■ sell 250,000 each week
• 5.
  The Product ■ Highvisibility ■ visible and recognisable brand title ■ sold predominantly in the street ■ books, film and tv reviews, entertainments, financial testimonies, personal life stories ■ Cover stars mainly of relevant issues or contemporaryartists including arctic monkeys, morisseyetc