Presentation.pptx

Presentation.pptx

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  Presentation
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  Promotion Method: InstagramPage https://www.instagram.com/productionbyanto/ My first method of presentation is by making an Instagram account. Instagram is a social media platform used by the majority if not all 16-24 year olds in which it is an easy and accessible way of people seeing my documentary. On my main Instagram page I have a following of 1700 friends and mutuals and so by sharing my production account which promotes my documentary I should get a growing amount of views which will increase the more people share it. I made the Instagram account to foreshadow some of the showcases within the documentary which I think is an effective method to engage the audience as some of my friends may see the name of one of the models on the thumbnail they are familiar with and will want to watch the documentary through curiosity or to support the model. Foreshadowing it also gives my audience an early look at what the documentary will look like and if the colours and settings I shot in the video appeal to them they will want to go and watch it. I made each post with a mention of each of my models and put an attention grabbing caption which you can see in the example to the left. I used questions which my audience may be wondering while looking at the post to try and pull the audience in. I also include ‘Link in bio’ just so that my audience know where to find the link to the documentary
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  Promotion Method: TikTokPage http://www.tiktok.com/@productionbyanto My second presentation method is by making a TikTok page. I think that this is another way which is possibly more effective than the Instagram page because I made 3 TikTok's which are short 10-15 second trailers of each of my models; Being in video form like my documentary might be something more appealing to my audience. It also includes the idea of foreshadowing or giving a taster of how the documentary will look like as I included some of the most significant shots from each of the showcases in the documentary while illustrating who the model is, the name of the documentary and where to find it in text in the middle of the TikTok. I think that it is also a very effective way of promoting the documentary as TikTok is a social media which works off of algorithm. TikTok users will have their very own ‘for you page’ which only shows the type of content that they engage with and enjoy in which as I have made a fashion documentary, My TikTok's will appear on my audience which are people who are interested in fashion. Differently to Instagram where my promotion is mainly aimed for my friends and mutuals, TikTok is open to the public and is quick for publicity which is a way to boost my documentaries viewing effectively and fast.
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  Promotion Method: YouTube AnotherPromotion method which I have used is YouTube. YouTube is a social media video streaming platform where creators can post videos of all types and lengths and present their creations to a public audience. A consumer may want to watch fashion related content or a documentary which would mean them typing in on the search bar ‘fashion’ or Documentary’. My video would appear on the list of videos which come up in which is exposure to my video giving my audience access to watch it. I think that this method isn’t as effective as Instagram or TikTok as they have guaranteed viewing whereas on YouTube people need to find the video to se it.
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  Promotion Method: ClassScreening Ways which I got my feedback was by doing class screenings. I would invite students and teachers to my classroom, mainly media students as I think that their experience in making content would lead to the giving some good constructive feedback as to what I could improve overall in the documentary. As some of the other students who I am friends with around college were intrigued by my documentary idea and wanted to watch it I used lunchtimes for people to come and enjoy the documentary as it got people talking about it within college and also brought together different people from different fashion culture backgrounds to engage together while watching the video. This was something which made me happy and contributed to my passion in reducing youth fashion toxicity. This method however isn’t as effective as social media methods such as Instagram because people have to be in college and available to see it whereas on Instagram they can watch from home and is accessible from their phone.
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  Promotion Method: PromoPoster Another method that I used to promote my video was by making a poster and spreading it in areas around college for people to watch it. I aimed to post it in specific areas such as 2nd floor because it has the creative corridor where people with embracive fashion sense are usually located, The front of college where people are entering and leaving and handed some out as students walk by. This was an effective method as it got people talking about it around college making people who didn’t even see the poster take time to watch it. Some students who may recognise one of the models or wear the same fashion clothes that one of my models do which will encourage them to watch the video. This wasn’t as effective as the social media promotion as some students may forget about it later in the day as they may not have time to watch it straight away on their breaks whereas on social media people have it within a few clips and can at least view a part of it.
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  Promotion Methods IAvoided: Merchandise I explored how some brands make merchandise as a method of promoting their projects however I felt that although it is a fun thing which my type of 16-24 ear old audience would enjoy, a minority of my audience would actually engage and wear the merchandise which I would make. I think that if I were to make merchandise I would make t-shirts which have phases which have text mentioning how people don’t care about how people perceive their fashion sense. It would be simplistic and would catch the eye of other youths as they would see the message behind the t-shirts and have an opinion on It but its just a shame as not many people would buy it meaning it is an ineffective way to promote my documentary compared to social media.
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  Promotion Methods IAvoided: Film Festival A method that some film/video creators use to promote their video is submitting it to film festivals. Film festivals are events which are ran to showcase peoples film creations like films and documentaries. An example of one of these that I looked at was ATS student awards who open up submission to students who demonstrate their video ideas and support and inspire young people who want to grow within motion video creation which I think is a good way of promoting a video however, I don’t feel as though my documentary concept is something which would apply to many of the audience that they have. The reason I think this is that my videos style is in a social media/quick watch way which juxtaposes against the content which that community would want to watch in meaningful films etc.
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  Promotion Methods IAvoided: Social Media Groups Another method which I assessed for promoting my documentary was social media groups. I looked at groups such as reddit blogs and discord servers which are video related. I think they are a great way to bring communities together where people could see my documentary and discuss about it and possibly make new friends who are of the same fashion culture however the reason I didn’t end up using this method was because these blogs and servers are open to the public which could lead to anonymous trolls who may join to share negative opinions upon the video. My video is about bringing together youths when it came to fashion sense however as online abuse and toxicity is very common in these online environments it would be better I don’t showcase my video in that.