Presenting with impact

Evaluating Impact
Presenting online
 Familiarise yourself with platform
 Eye-contact
 Lighting and frame
 Don’t wear headphones (one less barrier)
 What you wear matters online too
 Curate your background
 Image/logo might look professional but may also cut out your hair
or hand gestures
 Seeing your office may help you connect more authentically with
your audience, but curate your background – what subliminal
messages does it send?

Evaluating Impact
Presenting online
 Engagement
 Bring people in individually by name before your start
time to increase proportion of cameras on
 Start with an ice-breaker
 Get people to reflect and make actions at regular
intervals to consolidate their learning, inspire others
and form intentions to act
 Encourage chat (inclusive)
 Polls, break-outs
 Jamboards etc

ways your presentation
can have more
impact

1. Purpose
2. Communicate
tangible benefits
3. Explain why these
benefits are
important
1. Have purpose
! ! !

4. Give people a reason to trust you
5. Signpost BRIEFLY
1. Have purpose

 Know your audience
 If you don’t, start off getting to
know them
 What concerns and motivates
them most?
 The power of stories
 Start with your “why” to enable
others to connect with you
 Stories with impact are personal,
unexpected, visual, visceral
2. Connect

 Ask “you-focused” questions, for example:
 What would you do if…
2. Connect

 Use your body language:
 Open & approachable; positive & energised
 Your audience will mirror you emotionally
2. Connect

AUTHORITATIVE INTIMIDATING
VS
3. Be authoritative and passionate

 Posture: be aware of your feet
 Start/end at “home” position and use different
stage positions for different points

 Use emphasis to make every word and
sentence count:
 Slow down and spell out key points  Use volume
 Vary intonation  Pause/silence

 Identify one, memorable key message
4. Keep it simple

4. Keep it simple
 People will
forget the detail,
so use the detail
to build and
convey your key
message
 Repeat it in
different ways,
coming at it
from different
angles to
communicate
your secondary
messages

 Practice and practice
again
 Record yourself, get
feedback, identify bad
habits and practice
breaking them
 Speaking too fast,
pacing, verbal fillers
5. Polish

 No slides are better than bad slides: use
visuals to add impact, not as your notes
5. Polish

Ella aged 2
wearing mum’s shoes
Ella aged 22
Put yourself in their shoes: have purpose, connect, be
authoritative & passionate, keep it simple, and polish your shoes
regularly

Question:
Discussion
 Something important you learned or liked
 Something you disagreed with
 A question
Comment
in chat
Open
mic

Question:
Structure for impact
 Build curiosity or intrigue
 Challenge or problem, why it is important
 What is unknown
 Why existing/obvious answers don’t work
 Reveal the answer
 Explain, starting at level of your audience
 Bring in concepts slowly and build them up
 Use examples and metaphors to illustrate
 Explain its relevance or make a call to action

Question:
Alternative structures
1. Reveal the end of the
journey before explaining
how you got there and
others can too
2. Story-teller/detective
3. Demonstration
4. The wonder walk
5. Other structures you use
or like?
Comment
in chat
Open
mic

Question:
Example 1
Infographic style – this talk!

Question:
Example 2
Traditional (could do better)

www.resilientdairylandscapes.com
Overcoming barriers to private
investment in nature-based solutions

Policy messages

Policy challenges
• Public funding is key to many private schemes
• Danger that public funding crowds out private
investment if set too high
• The need for voluntary standards and protocols to
provide market confidence

Policy opportunities
• Integration between regional ecosystem markets and
national carbon markets
• Private investment could significantly cushion the
anticipated 2024 public funding cliff edge
• Explore feasibility of a future UK Farm Soil Carbon
Code
• With effective intermediaries (public or privately
funded), it should be possible to reduce
complexity/red tape and provide farmers with more
flexibility than public schemes

Actions
• Build evidence for public goods from private output-
based schemes to learn policy lessons via evidence
synthesis and targeted new data collection
• Standardise synthesisable data collection to
prioritise eligible interventions and MRV
• Design future agri-environment schemes explicitly to
leverage private investment
• Fund facilitators similar to Peatland Action Officers to
get new entrants and aggregate supply
• Fund intermediaries to stimulate and aggregate
demand, negotiate prices and ensuring multiple
benefits rather than trade-offs
• Scope potential for standards/protocols in new
systems

Question:
Example 3
 Story designed to establish empathic connection
 Explanatory diagrams
 Visual metaphor
 Pallindrome

Prof Mark Reed, Birmingham City University
Prof Lindsay Stringer, University of Leeds

Question:
Example 4
 Infographics
 Humour
 Audience participation
 Music video

Global progress to tackle the climate
crisis through peatland action

8
12
OUT
OF
priority countries responding
to the survey had a peatland
strategy
2 had a strategy under development
2 had no strategy
8 did not respond to the survey
27 peatland strategies found

Limited understanding of
peatland extent or issues
Co-ordination between
semi-autonomous provinces
Low visibility of peatlands
in national policy-making
Resistance from
stakeholders with competing
uses
Barriers
Lack of resources
But also…

We’re all measuring different things in different ways and reporting
our findings differently: the ultimate #fieldworkfail
The evidence challenge

• Join the working group
• Inform our work

5 mins individual working and then discuss:
1. How do you overcome nerves and look confident?
2. How to you raise your power levels to be taken seriously
by people with more privelidge than you?
3. How do you make online talks powerful and engaging?
4. How do you deal with tricky questions?
Click the link in the chat…
Evaluating Impact
Individual task and plenary discussion
Google
Jamboard

In a word: connect
Evaluating Impact
Conclusion

www.fasttrackimpact.com
@fasttrackimpact

Presenting with impact

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