Pretty Secrets Influencer Case Study

Pretty Secrets Influencer Case Study

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  #MYPRETTYSECRET S CASE STUDY
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  BACKGROUND PrettySecrets is theIndia’s fastest premium store with its trending collection. A go-to destination for all things stylish, comfortable and affordable. Their philosophy is to keep boring at bay and add striking colours and prints to their lingerie. They wanted to showcase their lingerie collection in a unique and trending way, while establishing the connect with their audience.
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  CHALLENGE PrettySecrets wanted toreach its audience and establish a connect with them. They wanted to capture affordable premium market and their target audience was young crowd. Mostly people who are looking for edgy and trendy stuff at affordable price. PrettySecrets wanted to create a campaign and give out a message where people can feel connected, strong, special and empowered.
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  SOLUTION Geek came upwith an idea of connecting brand to its core audience, we on boarded 150 Micro & Macro influencers for a 3 day activity in which influencers were engaged, keeping in mind the target audience of the brand. People were asked about their story and how they feel connected with the brand. Campaign was designed as a contest where influencers were to fill in the best suitable word as per them in “ I feel in #MyPrettySecrets” (Any empowering word needed to be filled in the blank based on their personality). Creators participated in this campaign showed off their picture with a placard which says “ I feel ‘Their choice of word’ in #MyPrettySecrets. Brand received 500+ entries from their regular audience showing their participation in the contest by showing the empowered word on the placard and using it with #MYPRETTYSECRETS. Participants came up with a lot strong words, which gave an understanding of the connect which was being established between brands and audience.
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  CAMPAIGN SNAPSHOT
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  CAMPAIGN SNAPSHOT
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  CAMPAIGN RESULTS OVERALL SUMMARYOF THE CAMPAIGN TOTAL INFLUENCER 150+ TOTAL NO. OF POSTS 150+ ENGAGEMENT 250K+ AVG ER 3.3% TOTAL IMPRESSION 2M+ Campaign was successfully executed and attracted lots of eye ball during 3 days duration. More than 500 people participated in the contest and shared their stories.