The document discusses the seven principles of design: balance, unity, emphasis, movement, rhythm, contrast, and proportion. It provides definitions and examples for each principle. Balance refers to how elements are arranged to create stability. Unity means all parts are interrelated, balanced, and organized to achieve cohesion. Emphasis uses accent or stress to draw attention to certain parts. Movement can be actual or implied through lines and shapes that guide the eye. Rhythm is created through regular repetition that establishes flow. Contrast is the difference between objects. Proportion concerns the relationship between parts and the whole in terms of size, quantity, or degree.