Uploaded byJigar mehta
Print Media
The document discusses the history and growth of print media. It notes that print media originated from cave paintings over 25,000 years ago and the first newspaper appeared in Rome in 59 BC. It has since grown to include newspapers, magazines, and other printed materials. The Indian print media industry is one of the fastest growing sectors in India, expected to more than double from 2005-2010 due to rising incomes and consumer spending. Key drivers of growth include the rural Indian market, rising affluence in non-metro cities, and advertising projected to grow at a 14.4% CAGR through 2011.
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Print Media
- 1. Print Media Presentedby: Jigar Mehta-21, Pavan Singh-50, Omkar Borle-53
- 2. History History ofprint media and written communication follows the progress of civilization As long ago as 25,000-30,000 years B.C. first humans painted descriptive pictures on cave walls In 1900 B.C. the Chinese independently developed their very own style of writing
- 3. History The RomanActa Diurna, appearing around 59 B.C, is the earliest recorded “newspaper”. The printing press, invented by Johann Gutenberg in 1447, ushered in the era of the modern newspaper.
- 4. Definition A mediumconsisting of paper and ink, including newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters etc A medium that disseminates printed matter All printed periodicals, especially newspapers, general-public magazines, special interest media, and trade journals etc
- 5. Indian Entertainment andMedia Industry: 6TH FASTEST GROWING SECTOR The Indian Entertainment and Media (E&M) Industry has out-performed the Indian economy and is one of the fastest growing sectors in India The industry is expected to more than double to $18.6 billion in 2010 from $7.8 billion in 2005 Rising consumer spending (increasing disposable incomes) on account of sustained growth in income levels and reduction of personal income tax over the last decade
- 6. The entertainment andmedia industry in India is expected to grow faster than the country’s GDP growth
- 7. Media Industry- Asnapshot
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- 9. Media Industry-Growth ProspectsIndian Printing Industry has been considered as one of the largest industries, with the growth of 12.5% Projected Growth of Indian Printing and Packaging Industry combined for 2007-08 is 14% Projected Growth of Indian Label Printing Industry for 2007-08 is 18%
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- 11. Market segmentation andGrowth Trends
- 12. Growth of “IndianPrint Media, Industry and Marketing”
- 13. Ad spend inIndia
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- 16. Growth Drivers IndianPrint industry poised for a 13% CAGR through 2011 Robust economic growth Rural India is the next big target market Advertising likely to grow at 14.4% CAGR through 2011
- 17. What makes itunique Highly fragmented nature Mismatch between advertising & circulation Print media in non-metro towns growing faster Rising affluence in non-metro cities High discount of print advertising costs in non-metros Lower color mix Leeway to add advertising inventory
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- 19. Types of PrintAdvertising Newspaper advertising Magazine advertising Directories Calendar or Community magazines Business Cards Banners Signs Pens Letterhead and Stationery
- 20. Concepts of aNewspaper Advert. Circulation - number of copies distributed on an average day. Readership – number of people reading a particular publication ABC – IRF/NRF Premium Position / Island Position. Gutter Space. Print Ad size.
- 21. Effective Newspaper Ad.Types Business Card Ad Coupon Ad Sale Ad Spotlight Ad Informational Ad
- 22. Elements of agood newspaper ad. Attention-grabbing headline Complete and concise copy Simple format A great offer What your customers want to know Urge the customer to act
- 23. Print Advertising TipsUse a simple layout Focus on one proposition Include a picture caption if you have a picture Long copy can be used Stress the positive benefits Long headlines can be affective Use photographs instead of art work drawings
- 24. Print Advertising TipsCheck the advertisement in print format Use color if possible Use the same format and layout again and again Track the response Get the advert position right
- 25. Advantages of PrintAdvertising Plays support role for the other integrated media channels No loading time Most detailed form of media since its not bounded by time constraint Studies reveal that it is perceived to be the most credible form of media Loyal audiences
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