Prion Social Media Presentation
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The document discusses the increasing influence of social media in Canada, citing that 80% of Canadians use social networks, with significant participation metrics observed by Forrester Research. It also highlights various forms of online communications, such as blogs, microblogs, social networking sites, and podcasts, providing examples and statistics related to usage and demographics. The concept of the 'grand ah-whoom' illustrates how collective behavior in social media can lead to substantial social and political changes.
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Prion Social Media Presentation
- 1. Mike Spear Director of Corporate Communications Genome Alberta
- 2. Ah-Whoom From Kurt Vonnegut’s story Cat’s Cradle Later built on by Physicist Philip Ball Meant to illustrate a tipping point or a phase transition where incremental changes have large scale effects The Grand Ah-Whoom is all about collective behaviour and the rise and fall of political or social movements
- 3. Social Media Revolution_1267725344215.mp4 http://www.youtube.com/watch?v=6ILQrUrEWe8 We have reached the media equivalent of the Grand Ah-Whoom
- 4. According to Forrester Research: 4 out of 5 online Canadians use social media 57 % participate in social networks at least once a month That is greater than any market regularly surveyed by Forrester If you include all views across all social networks just under 80% of Canadians use social networks in one form or another
- 7. As of Friday, March 5 th , 2010 Number of users on Facebook in Canada: 13,380,500 Number of male users on Facebook in Canada: 6,254,600 Number of female users on Facebook in Canada: 7,125,900 Penetration in Canada: 40.17 % Average CPC in Canada: $ 0.24
- 8. Blogs Share news and updates Include links, videos, photos,.pdf, etc. Invite comments and generate discussion Examples: Privacy Commissioner of Canada www.blog.privcom.gc.ca U.S. GovLoop www.govloop.com/profiles/blog/list Genome Alberta www.genomealberta.ca/blogs
- 9. Microblogs Much shorter than a blog Highly mobile, does not require a computer Generally happens in real time Examples: Twitter Alberta Education Minister Dave Hancock RBC Ombudsman of Ontario mikesgene
- 10. Social Networking Share personal & professional information Develop groups of communities of interest Can be customized & tailored to specific uses Examples: Facebook Gov’t of Alberta: http://www.facebook.com/pages/One-Simple-Act Genome Alberta’s GenOmics: http://facebook.genomealberta.ca LinkedIn http://www.epernicus.com/
- 11. RSS Feeds ( R eal S imple S yndication) Notifies users of new content Automatically generated RSS feeds can be applied to blogs, Twitter feeds, or social networking sites Example on www.genomealberta.ca/blogs
- 12. WIKIS Came from the idea of an encyclopedia Anyone can create, edit, and revise Promotes collaboration and sharing Examples: Wikipedia.com GCPedia http://www.screwturn.eu/
- 13. Podcasts P ersonal O n D emand Cast ing Audio from meetings, events, or original productions, weekly news, etc. Highly portable. Examples: iTunes www.mediaroom.gov.bc.ca/podcasts
- 14. Video Sharing Videos are easily created, edited, and posted Key word tags make them searchable Discussion and comments Examples: YouTube I Am Biotech www.vimeo.com
- 15. [email_address] @mikesgene http://facebook.genomealberta.ca http://www.genomealberta.ca/blogs