Process

Process

• 1.
  A document tothat articulates 1)What you are going to do 2)How do you plan to do it 3)How will you make money from it What is a Business Plan? A plan for your business Do it for yourself… not just for investors
• 2.
  What’s the processof working on a business plan? o Start with a ‘story’ - ‘See the film in your mind’ o Work out rough milestones and goals o Think deeply of how you will implement it o Work out the ‘structure’ of an excel sheet – with formulae o Start working in the excel sheet – assumptions are critical o Work on multiple ‘scenarios’ o Finally, articulate it into the ‘presentations’ It’s a little bit like planning a journey
• 3.
  Investors look forCAP Clarity Ability Profitability – business case
• 4.
  Key decision makingpoints for investors Will this team deliver Is the need /opportunity real Is the market size large and can this venture scale Is there a Sustainable Competitive Advantage Are the assumptions practical
• 5.
  Startup Name One linebusiness description: e.g. “We are an online music release platform for artistes to well or share their music’ City: Stage: i.e. concept, post-pilot stage, growth stage Contact Person: E-mail id: Mobile:
• 6.
  Overview of yourbusiness •What is your service/product/concept? i.e. what do you do? i.e. Concept •Whom is this service targeted at? i.e. your customers/consumers? i.e Who will pay •What is the pain point you are addressing or what is the opportunity you are targeting? i.e. the need/value proposition
• 7.
  Team • Brief descriptionof each team member with key points on what he/she brings to the team [e.g. someone could lead technology, someone could lead marketing, etc.]
• 8.
  Product / ServiceDifferentiator • Highlight the uniqueness of your offering i.e. why would your users be excited about your offering?
• 9.
  Business model e.g.how do you plan to make money? Should answer the questions “Who will pay how much, to whom and for what” Types of business models • Free for users – advertisers pay • SAAS – pay only for service / rental • Pay per use • Pay up front • Annual / periodic payments • Pay in installments • B2B2C
• 10.
  Business model e.g.how do you plan to make money? Example of a business model “We have a B2B2C model. We will charge parents Rs.250 per child per month. This will be collected by the school from parents who subscribe to our service and will be paid to us at the beginning of every quarter. Students will be pre-registered but subscription is not compulsory and parents can choose to opt out. School will keep 20% of total revenues, which we will give them at the end of the year on achieving a pre-agreed minimum revenue commitment.”
• 11.
  What is thesize of the opportunity • Potential • What markets are you addressing e.g. India, global, etc. – be specific for the 18 – 24 months horizon
• 12.
  Implementation plan How doyou intend to implement this concept? •Operations: procurement/supply chain/logistics/fulfillment, etc. •Marketing Strategy: how will you reach your customers •Sales strategy: How will you sell to those you reach •Org chart: What team do you envisage to deliver this •Mention your key assumptions, and highlight if different than generally accepted numbers
• 13.
  Your goals • Inthe next 3 – 6 months • In the next 12 – 18 months or 24 months • In the next 5 years • Indicate when you become profitable Current achievements / status:
• 14.
  Competitive landscape • Whowill you compete with? [current or in future] • Why would someone choose you over them? • Why do you have a chance to be a dominant player?
• 15.
  Funding objective • Howmuch do you need • What do you need the money for i.e. what will you achieve with this money, when do you see profitability Also mention any fund raising history, if any
• 16.
  Matrices being tracked Sample. Please use your own parameters.
• 17.
  Needs gaps What areasdo you need assistance on