PROCTOR AND GAMBLE PPT
- 1. MAYANK SINGH RAJ PUT
- 2. SR NO: CONTENTS SLIDE NO: 1. 2. 3. 3. 5. 6. 7. 8. 9. 10. 11. 12. 13.
- 3. Procter & Gamble Co., also known as P&G, is an American consumer goods corporation headquartered in downtown Cincinnati, Ohio, United States of America, founded in 1837 by William Procter and James Gamble.It primarily specializes in a wide range of cleaning agents, personal care and hygienics products. Before the sale of Pringles to the Kellogg Company, its product portfolio also included foods, snacks and beverages .In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands , which produced 95% of the company's profits. A.G. Lafley , the company's chairman, president, and CEO until October 31, 2015, said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate ". David Taylor is the current president and CEO of Procter & Gamble.
- 4. Procter & Gamble Co. Type Public Traded as •NYSE: PG •DJIA Component •S&P 100 Component •S&P 500 Component Industry Consumer goods Founded October 31, 1837; 179 years ago (1837-10-31) Cincinnati, Ohio, US Founders •William Procter •James Gamble Headquarters Cincinnati, Ohio, United States of America Area served Worldwide (except Cuba and North Korea) Key people David S. Taylor Chairman of the Board, President and CEO Products Cleaning agents Personal care products Brands See list of brands Revenue US$65.29 billion (2016) Operating income US$13.44 billion (2016) Net income US$10.50 billion (2016) Total assets US$127.1 billion (2016) Total equity US$57.34 billion (2016) Number of employees 105,000 (2016) Website us.pg.co Procter & Gamble Co.
- 5. The Procter & Gamble Company, or P&G (PG), is the largest household and personal products company in the world. The company was established in 1837 by founders William Procter and James Gamble. P&G, along with its subsidiaries, manufactures and sells consumer packaged goods. The company is geographically diversified and sells its products in more than 180 countries and territories.
- 6. Market opportunity The Procter & Gamble Company, or P&G (PG), is a multibillion dollar consumer packaged goods company. An average American consumer spends $110 per year on P&G products. P&G has operations in about 80 countries and sells its products in more than 180 countries. The company has 35 manufacturing plants handling production around the world.
- 7. VEGETATIVE PROPAGATION CUTTING GRAFTINGLAYERING Marketing mix includes four p's of marketing I. E. Product, price, place and promotions. A BROAD MARKETING MIX OF PROCTER AND GAMBLE IS DISCUSSED BELOW : 1. PRODUCT : > BEAUTY ANWELL-BEING BRANDS > HEALTH AND WELL-BEING BRANDS > HOUSEHOLD CARE BRANDS > SNACKS AND PET CARE BRANDS
- 8. POLITICAL Health and safety Supporting light industry development Changes in legislation like taxation ECONOMIC Customer activity State investment Effects of changes in labor and product market SOCIO-STRUCTURAL Consumers more attention to quality and pursuit of green Personal items, the society needs are the development over time Effects of changes in labor and product market TECHNOLOGICAL Health and safety Supporting light industry development Changes in legislation like taxation POLITICAL Health and safety Supporting light industry development Changes in legislation like taxation POLITICAL Health and safety Supporting light industry development Changes in legislation like taxation 2. Price : > OPTIONAL-FEATURE PRICING > COST PLUS PRICING > PRODUCT LINE - PRICING > COMPETITIVE PRICING > DISTRIBUTION PRICING 3. PLACE: > AVAILABLE ALMOST ALL OVER THE WORLD > COMPANY HAS MANUFACTURING IN CHINA, INDIA,UK, ETC > DHL COURIER SERVICE PROVIDE COMPANY LOGISTICAL EFFICIENCY
- 9. 3. PROMOTION:> HUGE ADVERTISING TO SELL THEIR PRODUCTS > P AND G ADVERTISING BUDGET OF 8.68 BILLION IN 2009 > THE COMPANY USES T. V ADVERTISING INTERNET MARKETING A OTHER MARKETING MEDIUMS Marketing environment analysis: 1. MACRO (EXTERNAL) ENVIRONMENT : > POLITICAL > ECONOMICAL > SOCIAL CULTURE >TECHNOLOGICAL
- 10. 2. MICRO (INTERNAL) ENVIRONMENT : > CONSUMERS > SUPPLIERS > EMPLOYEES > SHARE HOLDERS > MEDIA > COMPETITORS
- 11. A. ALYSIS OF CURRENT AND POTENTIAL COMPITITORS > PATANJALI > HUL > ITC
- 12. B. PESTEL ANALYSIS : > LAWS AND REGULATIONS > ECONOMICAL > ENVIRONMENT > TECHNOLOGICAL ENVIRONMENT > SOCIAL ENVIRONMENT > POLITICAL ENVIRONMENT
- 14. B. ANALYSIS OF SEGMENTATION, TARGETING, POSITIONING : > BABY CARE AND FAMILY HOME CARE SEGMENT > FABRIC CARE AND HOME CARE SEGMENT > SNAKS AND PET CARE SEGMENT > HEALTH CARE SEGMENT >GROOMING SEGMENT > BEAUTY SEGMENT > P AND G MARKET SEGMENTATION:
- 15. >PEOPLES > CHANNELS > SERVICES > PRODUCT POSITIONING OF A PRODUCTS CAN BE DONE BY VARIOUS DIFFERENTIATION : > POSITIONING : > IMAGE
- 16. Product classification – service consumer good Product differentiation- form , features , performance , reliabili Superior technology CSR initiatives Attractive packaging Catchy taglines Established as a brand itself MARKETING MIX ANALYSIS
- 17. > Optional – feature pricing > Product- line pricing > Cost- plus pricing > Competitive pricing > Distribution pricing
- 18. > In store placement strategy > Already existing strong links in urban area > Rural penetration > Develop marketing channels as strong and penetrated so that it would gain access to remote areas > Strategic location of warehouse > Increase wholesale dealers in small towns so that they can go to the nearby villages
- 19. > Media > Radio > Hoardings > Consumer promotion > Fragrance oriented and eco friendly > Newspaper > Various promotional offers > P & G is spending 30-35 % of its sales in Advertisement and Promotion which is highest in the industry, HUL expends only 15% of sales on Advertisement and Promotion.
- 20. Grafting or Graf tage is a horticultural technique where by tissue from one plant are inserted into another. The technique is most commonly used asexually propagation of commercially grown plants Eg:- Mango tree (malgoa)
- 21. SPLICE OR WHIP GRAFTING WHIP AND TONGUE GRAFTING APPROACH GRAFTING