PRODUCING CREATIVE WORK lecturer material.pptx

Marry Help College
Module Title: -
PRODUCING CREATIVE WORK
Level-III Fashion Design

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This module covers the units
2. Refining and communicate ideas
3. Planning and producing creative
work
4. Reviewing own work
1. Sourcing ideas for creative work

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Unit 1 Sourcing ideas for creative work
2. Extract key ideas and concepts in creative
work
3. Evaluate key ideas and concepts
4. Personal creative goals and information
from
1. Review historical and contemporary information

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Basic Concept of Creativity
 The English word creativity comes from the Latin term creare, and facere "to
create" and, ”to make”.
 Creativity is a characteristic of someone or some process that forms something
new and valuable.
 The created item may be intangible (such as an idea, a scientific theory, a
musical composition, or a joke) or a physical object (such as an invention, a
printed literary work, or a painting).

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Historical back ground of creativity
 The historical background of creativity can be traced back to ancient
civilizations, such as ancient Greece.
 In ancient Greece, creativity was associated with the Muses, who were
believed to inspire artists and thinkers.
 This belief in divine inspiration continued into the Renaissance period,
where creativity was seen as a gift from a higher power.
 During the Renaissance, creativity was highly valued and seen as a means
for individuals to express themselves and contribute to the advancement of
society.
 Today, creativity is recognized as a vital skill in various fields. It is seen as a
key driver of innovation and problem-solving.

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Historical Background of Creativity
Contemporary research explores topics like creative cognition,
the neuroscience of creativity, and its impact on well-being.
• Understanding the historical and cultural context of creativity
helps appreciate its significance and the challenges faced by
creative individuals.
• Contemporary information provides insights into current trends
and practices in creativity.
• Creativity is a combination of expertise, creative thinking
skills, motivation, a process involving four stages, and a function
of individual personality traits and environmental factors.

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Cont.…
 Understanding the historical background of creativity is crucial for gaining
a comprehensive understanding of its evolution and current state.
 As for characteristics of creativity, there are many theories.
1. Theory one suggests that creativity is a combination of three factors:
expertise, creative thinking skills, and motivation.
2. Second one suggests that creativity is a process that involves four stages:
preparation, incubation, illumination, and verification.
3. A third theory suggests that creativity is a function of both individual
personality traits and environmental factors.

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Contemporary information about creation
 The creation-evolution controversy is a conflict between naturalism and
theistic world views, with the former believing life emerged through
natural forces and the latter believing in the influence of intelligence,
order, and control.
 The time frame and process of Creation are considered inscrutable, with
the essential idea being that it occurred through a direct manifestation of
Divine power.
 After the original Creation, different forces and powers have sustained and
perpetuated life and the world.

Creationism as a Modern Social Movement
 The movement has diverse perspectives on historical evolution, macro
versus micro evolution, and earth's age.
 Many prominent figures are long-age creationists, and progressive
creationism is the most accurate term.
 Modern creation science associations differ in goals and philosophy.
 The American Scientific Association (ASA) was founded in 1941 to address
disbelieving emphasis in science and Darwin's acceptance.
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Extracting key ideas and concepts in creative work
 The goal of an apparel designer is to create aesthetically pleasing
garments by manipulating design elements conditionally based on design
principles (Davis, Citation1996).
 Design elements and principles are fundamental guidelines for designers in
all fields.
 Design elements for apparel design as space, line, shape, form, light,
colour, texture and pattern.
 Design principles as harmony, rhythm, contrast, emphasis, and proportion.
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Extracting key ideas and concepts in creative work
Inspiration Sources
 Nature: Colors, textures, and
forms from the environment.
 Art: Influences from various art
movements (e.g., Impressionism,
Surrealism).
 Culture: Traditional garments,
patterns, and symbols from
around the world.
 History: Retro styles and
historical references can inform
modern designs.

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Design Elements
 Color Theory: Importance of
color palettes and their
psychological impacts.
 Texture: The role of fabric types
and surface detailing.
 Shape and Silhouette:
Understanding proportions and
how they affect the overall look.
 Pattern and Print: Use of
graphic elements and motifs.

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Fashion Trends
 Trend Forecasting: How to
predict and analyze upcoming
trends.
 Sustainability: The growing
importance of eco-friendly
materials and practices.
 Streetwear and Casual Fashion:
The influence of urban culture.

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Creative Process
 Research and Concept
Development: Initial
brainstorming and mood boards.
 Sketching and Prototyping:
Importance of sketches and
sample garments.
 Feedback and Revision: Iterative
process of refining designs based
on critiques

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Extracting key ideas
Form contemporary
costume

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Design concepts
 Design concept’ is the representation of a designer's abstract ideas of final
objects, or garments.
 Design elements and principles are fundamental guidelines for designers in
all fields.
 Design elements for apparel design as space, line, shape, form, light,
colour, texture and pattern.
 Design principles as harmony, rhythm, contrast, emphasis, and proportion.

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From Concept to Creation
 Fashion design is an exciting and rewarding career that allows you to
creativity and bring your ideas to life.
 Through a creative process, they develop that inspiration into a design
concept and eventually a finished product.
 They must know how to express their vision and creativity through their
design work and transmit their inspiration to the audience.

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Design concepts
• A concept is the idea a designer uses to create a collection. It's the underlying logic,
thinking, and reasoning for the design focus of a season. Fashion designers create looks
and collections by first developing a concept.

1: Finding inspiration through research
 Ideas for designing new collections can
come from many different random
sources.
 All good design starts with research, as it
enables you to investigate and to learn
something new or discover something
from the past.
 It’s comparable to a journey which
involves visiting, reading and viewing;
above all, research is about the
recording of information..
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What should be included in fashion research?
• people
• Nature
• Photography
• Textiles
• Architecture
• Fine Art
• Museums
• Literature and poetry
Anything visually stimulating …

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If your inspiration is drawn from
architecture, you would look at
active wear trends and play with
construction.
research on something
organic, a style of
architecture

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What Should Your Design Process Research Entail?
 We know that research is about the investigation and recording of information.
 For the fashion designer, this information can be broken down into separate categories that can
provide the many-faceted components of a collection’s direction.
 The process of fashion design entails several stages, such as concept creation, sketching, fabric
selection, pattern making, garment construction, and final presentation.
 Fashion design is the art and practice of creating clothing and accessories.
 It involves the application of design, aesthetics, and natural beauty to garments and their
embellishments. Fashion designers work in a variety of ways, including designing ready-to-wear
clothing, haute couture collections, and custom pieces for individual clients.
 Fashion design not only focuses on the physical creation of garments but also encompasses the
cultural and social influences that shape trends and styles.

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Structure & Shape:
 When you first embark on designing a collection, you
should think about shape, as this informs the
structure of an item. The shape of a three-dimensional
object, such as a garment, shoe or accessory should
be at the forefront of your mind and will determine
how the item should be constructed. Without shape,
there would be no silhouettes in fashion design.

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Cont..
Colour:
 Colour is such an important aspect to consider in the research and design process. Your palette
choice can be based on something as simple as an inspiring painting or period in the history of art.
 Colour can often be the starting point of a collection and can set the tone for the mood and season
you are designing for. It’s important to gather primary and secondary colours so that you can mix
a variety of combinations to play with.

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Fashion design development
process

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3: Inspiration
 The first step in any fashion design project is
to gather inspiration and do research.
 This involves looking at current trends,
exploring historical fashion, and finding
inspiration in art, nature, and everyday life.
 Take note of the colors, textures, and shapes
that catch your eye, and start to develop a
vision for your project.

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Cont..
Texture:
 Add another element to your products by considering their texture. This can
be brought to life by the discovery of an amazing embossed fabric.
 Explore further by looking at the surfaces of natural objects, such as shells
or feathers, and emulate their texture through fabric manipulation. Through
the incorporation of texture in your designs, you will provide visual
stimulation for the consumer without the need to actually touch the object..

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4. Choosing a Concept or Theme
 In the brainstorming process, you will have written words and collected images which will
assist you in the collation of ideas into a concept or theme. Without a concept or theme, you
may find yourself struggling with the design process and find it hard to create a collection
with a common thread.
 This can be based on the exploration of a variety of unrelated visual sources that can be united
in a common thread. This could result in the development of texture, shape and colours for
your collection.
 What types of clothes and designs that you are most drawn to, and what elements of those
designs would you like to incorporate into your collection?

Cont..
A mood board is a type of visual presentation or 'collage' consisting of images, text, and
samples of objects in a composition. It can be based on a set topic or can be any material
chosen at random. A mood board can be used to convey a general idea or feeling about a
particular topic.
A mood board is a visual representation of the general feeling or mood about an idea or design.
It is a combination of images, texts, and videos that convey how you feel about a design.
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5: Sketching and Concept Development
 Once you have gathered your
inspiration and done your research,
it's time to start sketching your ideas.
 Sketching allows you to develop your
ideas and refine your vision.
 Start with rough sketches, and then
refine your designs as you go.
 Consider the fabrics, colors, and
textures that you want to use in your
designs, and think about how you can
incorporate them into your sketches.
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Design Process and Schedules
• Step 1: Basic Decisions
– Consideration can include:
• Fabric choice (seasons)
• Design ideas for garment
• Number of items to be made and sold
• Type of promotion to retail stores

• Step 2: Design Concept and Samples
– Designer develops the concept and
appearance of the fashion item
– Sketches & diagrams are developed
– Patterns & samples are produced
– Editing and change concepts
• They design by hand or by computer
• Computer-aided design (CAD) systems-
are computer programs that perform many
design functions to create fashion designs
 Sketch pads with electronic pens
 Zoom features
 Scanning features
 Electronic graphics features
 3-D Imaging

• Step 3: Sales Research Analysis
• The designer/ manufacturer’s sales
department plays a key role at this point
– Keep records of:
• past styles offered
• quantities purchased
• prices of styles

• Step 4: Design Presentation
– The new collection is ready to be
shown
– Participation in fashion weeks

• Step 5: Purchase Orders
– Retail buyers will begin purchasing merchandise for their
stores when new items have been presented
• Step 6: Production
– After the orders have been place, production begins
– Manufacturers use the assembly-line method for
production

Key Terms
• Patternmaking
• Grading
• Wholesale
• Computer-aided manufacturing (CAM)
• Prêt-à-porter
• Sizing system

The Garment Production Process
• Clothing manufacturers buy
fabrics, design apparel, produce the
garments, and sell the finished
products to stores
• Garments are mass produced
• A pattern, or blueprint of the
garment is made so that the
manufacture can construct sample

Patternmaking
• Patternmaking is the process of transforming the design into the appropriate
pieces needed to produce an apparel item
• The patternmaker transforms the design into a paper pattern
• CAD is used to make changes to sizing of patterns
• Grading is the technical process of increasing or decreasing the sizes of a
pattern to correspond to a garment size

Making Samples
• A hard copy of the pattern in made
• Samples are created according to the
company’s sizing structure
• Made to a “model” fit of 6, 8, 10

Costing
• Before the retail buyers see it, the production costs of the
garment must be calculated in order to set a wholesale price.
• This process is called costing
• Wholesale is the price that retail buyers pay for goods they
purchase from manufacturers
• Wholesale price includes:
– Cost of Labor
– Materials
– Markup
• Markup includes:
– Commission paid to the sales staff
– Terms and discounts to retail stores
– Overhead (rent, utilities, salaries, insurance, advertising)
– Profit

Quality Control and Labeling
• After a garment is constructed, an inspector checks it for
flaws or mistakes
• If mistakes are found, the inspector returns it for corrections
• The garments are then pressed, and labels and/or hangtags
are placed on the garment
• Hangtags provide information such as fabric context and
care instructions
• Labels identify the name of the manufacturer or the line of
clothing

PRODUCING CREATIVE WORK lecturer material.pptx

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