Product life cycle with example

Product life cycle with example

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  PRESENTED BY: ANNI PRIYANKA Topic:Product, product life cycle with stages with an example Production & Operations Management
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  Contents  What isa product  Stages in Life Cycle  Example for stages of particular market
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  What is aProduct? Product is anything which we use and also satisfies our needs.
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  Product Life Cycle •Product Life Cycle deals with the life of a product in the market with respect to business or commercial costs and sales measures • It has 5 stages:  Product development  Introduction  Growth  Maturity  Decline
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  Product Develop- ment Introduction Growth MaturityDecline Time Sales Profits Product Life Cycle
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  Introduction Stage  HighCost  The size of the market for the product is small, which means sales are low, although they will be increasing.  Losses i.e no Profit  Limited competition
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  Growth Stage  IncreasingCompetition  Lower Prices  Different Marketing Approach  Greater Consumer Awareness  Increase in Profits Sales Time growth
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  Maturity Stage  SalesVolumes Peak  Decreasing Market Share  Profits Start to Decrease  Continued Reduction in Costs  Increased Market Share Through Differentiation Sales Time maturity
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  Decline Stage  Marketin Decline  Falling Sales and Profits  Product Withdrawal  Cheaper Production  Cheaper Markets Sales Time decline
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  Example for stagesof particular market
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  Introduction Stage  HolographicProjection
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   Tablet &PCs Growth Stage
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   Laptops Maturity Stage
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   Typewriters Decline Stage
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  Thank You..