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Product Release: How to Leverage New Tools from Glassdoor
The document outlines a Glassdoor webinar focused on leveraging new tools for attracting talent and improving employer branding. Key topics include candidate targeting, the importance of pay transparency, and features of the 'Know Your Worth' tool launched on 10/18. It also highlights strategies for engaging with candidates and accessing performance insights through quarterly reports.
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Similar to Product Release: How to Leverage New Tools from Glassdoor
Product Release: How to Leverage New Tools from Glassdoor
- 1. © Glassdoor, Inc.2016 How to Leverage New Tools from Glassdoor Glassdoor is a registered trademark of Glassdoor Inc.
- 2. © Glassdoor, Inc.2016 Webinar Tips for Attendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.
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- 4. © Glassdoor, Inc.2016 Featured Speakers Kirsten Davidson Head of Employer Brand" at Glassdoor Kira Federer Product Marketing Manager" at Glassdoor Ann Poletti Senior Director, Employment" Brand Marketing at DocuSign Mike Walsh Senior Product Marketing Manager at Glassdoor
- 5. © Glassdoor, Inc.2016 agenda candidate’s decisions today introducing new products live demo Know Your Worth™ Q&A
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- 7. © Glassdoor, Inc.2016 Inavero, 2015Retailing Today, 2013
- 8. © Glassdoor, Inc.2016 Glassdoor User Survey, 2014
- 9. © Glassdoor, Inc.2016 Introducing New Products
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- 11. © Glassdoor, Inc.2016 Target Your Ideal Candidate Precisely target the exact talent you are searching for Increase Visibility of Your Jobs Promote your branded photo and most relevant positions to your targeted audience Promote Your Jobs on Competitor Profiles Influence job seekers as they research your competition Diversity & Inclusion Grads & Millennials Seasonal Hiring Occupation and Geo Veterans Awards Announcement Event Promotion
- 12. © Glassdoor, Inc.2016 An insider’s view on working at Glassdoor from someone who knows… Learn more “2016 will prove native content as the solution for effective marketing inside the mobile stream.” -VP, Content Marketing at FORTUNE Diversity & Inclusion Grads & Millennials Seasonal Hiring Occupation and Geo Veterans Awards Announcement Event Promotion Maximize Your Reach Precisely target the exact talent you are searching for across desktop, tablet, " mobile web and in the Glassdoor mobile app Capture Their Attention Promote your brand among competitors’ company, salary, benefits and interview reviews
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- 14. © Glassdoor, Inc.2016 Quarterly Insights Access your performance trends and candidate demographics via quarterly reports Industry Analytics Align your recruiting strategy with industry insights and analytics Candidate Trends Understand the relationship between your employer brand and your candidates’ interests Benefit Ratings, Industry Comparative Gender Traffic Trend
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- 16. © Glassdoor, Inc.2016 Provides a personalized view of your Enhanced Profile for up to 4 audiences – based on occupation Highlight photos, videos and content tailored " to your audiences Feature a relevant review for the job seeker " you’re targeting EDITABLE CONTENT INCLUDES: 1. Cover Photo 2. Featured Video 3. Why Work for Us 4. Featured Review 1 2 3 4
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- 19. © Glassdoor, Inc.2016 Define Your Key Audiences Engineering • Hero Photo • Video • Feature Review • Point of Differentiation Sales • Hero Photo • Video • Feature Review • Point of Differentiation • Hero Photo • Video • Feature Review + Responses • Point of Differentiation • Company Updates, Awards • We Are DocuSign Employee Spotlights • Photos • About DocuSign, Why Work
- 20. © Glassdoor, Inc.2016 Tell Your Story: Employer Branded Content
- 21. © Glassdoor, Inc.2016 Tell Your Story: Custom Content — We Are
- 22. © Glassdoor, Inc.2016 Audience Targeting Live Demo
- 23. © Glassdoor, Inc.2016 Know Your Worth™
- 24. © Glassdoor, Inc.2016 The Importance of Pay Transparency Source: Harris Poll, September 2016
- 25. © Glassdoor, Inc.2016 Know Your Worth™ " Launched on 10/18 Transparency is the ability to understand. Transparency is the ability to be open and honest about what we want, what we expect, and it’s about being pleasantly surprised or challenged about the things we don’t yet know. Transparency is the new normal. – Robert Hohman, Glassdoor CEO “
- 26. © Glassdoor, Inc.2016 Know Your Worth™ Live Demo
- 27. © Glassdoor, Inc.2016 Employer Resources
- 28. © Glassdoor, Inc.2016 Tips on Talking About" Know Your Worth With Employees 1. Review the employee’s Know Your Worth estimated market value 2. Explain your company’s current compensation strategy 3. Explain your company’s process for promotions and raises 4. Know what’s important to your employee
- 29. © Glassdoor, Inc.2016 Kirsten Davidson Head of Employer Brand" at Glassdoor Kira Federer Product Marketing Manager" at Glassdoor Ann Poletti Senior Director, Employment" Brand Marketing at DocuSign Mike Walsh Senior Product Marketing Manager at Glassdoor
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