Production diary 11

Production diary 11

• 1.
  Production Diary 11
• 2.
  Codes and Conventionsof music videos – Codes and conventions help to portray the genre of music videos. – The things that come under the codes and conventions are; camera shots, camera movement, editing techniques, mise-en-scene and typography. – The genre of our song and music video is dance. – We will go through each of these things and decided how they can be used to help represent our genre. – We could use typography by having some of the lyrics pop up on the screen when necessary in a strobe effect so the text is quick. This will match the upbeat pace of the song and keep the audience keen to watch.
• 3.
  Binary Oppositions – Wehave decided to film in two completely different locations; the beach and up London. – We thought that the beach shots would show a summery vibe which is a code and convention for our genre, dance. – The London shots will show more of a autumn/winter vibe and will help to portray our artist as fun and out going. – The use of these binary oppositions is to show that our artist can have fun anywhere, even if its not summer and sunny.
• 4.
  Representation – Representation isreally important as we want to portray our artist as a fun, young, out- going, classy, party girl. – The locations that we choose will represent her as fun and outgoing. – Her make up and costumes will represent her as daring, youthful and trendy. – A member of our group has suggested our artist should be seen smoking colourful cigarettes in the video. This kind of image shows that she is not a role model for younger children. However, teenage girls and younger women could relate to her as they may like to go out to party and are carefree. – We think that showing a lot of colour running through our video is important as it is a code and convention of dance music. The colourful cigarettes will be a contribution to the constant colourful vibe in the video.