Production diary 4

Production diary 4

• 1.
  Production Diary 4 Targetaudience & questionnaire
• 2.
  Our target audience •I made a prezi presentation with each slide including information on what our target audience is like. • The slides include our target audiences age and gender, occupation, hobbies, style, media grouping, uses and gratification. • I also mentioned how we plan to use the utopian theory and how that will benefit the audience. • Doing this presentation has been useful as it is a start on identifying our target audience. Once we have got feedback from this questionnaire we can start to plan our music video around that information.
• 3.
  Audience questionnaire • Thepurpose of creating this questionnaire is to get a better understanding of our target audience. • The outcome of this questionnaire will be useful because we will get to know more about our target audience. • Such as; what other artists they like, what they would like to see in a music video, what kind of artist they would like to see in the video and what kind of locations they would like to see.
• 4.
  Analysis of audiencequestionnaire • I analysed the answers for each question asked on the questionnaire so I could summarise with a detailed analysis. • This was very useful because we got a more specific idea of what our target audience is like. • We also got an idea of what they would like to see in the video including locations, the vibe and the artist. • We also asked what changes they would make to our ideas so we can take some of them things into consideration. • Now that we have this kind of information we can use it when coming onto planning our music video.
• 5.
  Focus group discussion •We put together a focus group so we could ask them questions about what they thought of our music video ideas and what improvements could be made. • One of the questions was ‘what other locations would you like to see in the video?’ and one of the answers was to see a New York City theme. It is clear that this will not be possible however a compromise could be to include London instead as it is still a city and a much more likely goal to achieve. • We also had a discussion about what we could name our artist. After hearing the feedback from the focus group and then discussing with my media group we decided to call our artist ‘Sasha’. Going forward we will be referring to our artist as Sasha and we will start to develop her persona and look!