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Product.ppt
- 1.
- 2. DEFINITION OF PRODUCTItsa bundle of physical, chemical or intangible attributes that have the potential that satisfy present and potential customers wants. It means goods and services which combination of company offers to the target market .
- 3. DIFFERENT CATEGORIES OFPRODUCTPRODUCT CLASS - such as washing powder or soft drinks or instant coffee
- 4. PRODUCT FORMS –such as biological or fizzy or granulated
- 5. PRODUCT BRAND ORMAKE – such as Persil or Coca- Cola or Nescafe. TYPES OF PRODUCT CONSUMER PRODUCT – are “used by ultimate consumers or households and can be used without commercials processing”. The most common basis for classifying consumers products is based on buyer behavior . The four classes of consumers products are Convenience products Shopping products Specialty products Unsought products
- 6. Convenience ProductsConvenience ProductsStaplesImpulseEmergencyMostfrequently and most Routinely Purchased Purchase totally unplanned Exposure vitalLeast interest in price & quality comparisons . Purchased due to urgent needs.
- 7. SHOPPING PRODUCTSShopping ProductsHomogeneous HeterogeneousShopping Focuses mainly on quality comparisonsShopping Focuses mainly on price comparisons.
- 8. SPECIALITY PRODUCTSSpecialty productsStrongestbrand conviction exposure not too important shopping focuses on locating product strongest loyalty
- 9. UNSOUGHT PRODUCTSUnsought ProductsRegularlyNewExisting products unwanted now Totally new & unfamiliar products unwanted now
- 10. COMPONENTS OF PRODUCTPOTENTIALPRODUCTAUGMENTED PRODUCT EXPECTED PRODUCTCORE BENEFITBASIC PRODUCTCORE BENEFIT