Professional Issues Update

         Communications FOOD Group
              AICPA Offices
            New York, New York
             February 6, 2012




               Presented by:
                 Tom Hood, CPA.CITP.CGMA
                  CEO: Maryland Association of CPAs
                       Business Learning Institute
                 Jim Metzler CPA.CITP
            AICPA Vice President - Small Firm Interests
                                                          1
Why we are here?




      The tornado of changes from CPA Vision Project circa 2000
Today’s	
  le+er	
  

            Change
            Complexity
            Compliance
            Convergence
            Competition
From	
  feeling	
  “lonely	
  at	
  the	
  top”	
  
To	
  the	
  wisdom	
  of	
  the	
  crowd	
  
We	
  can	
  choose	
  to	
  harness	
  the	
  
         winds	
  of	
  change	
  




          The tornado of changes from CPA Vision Project circa 2000
It	
  is	
  really	
  about	
  this…	
  

                                           2
Today’s	
  le+er	
  

            •  Context	
  
            •  CollaboraAon	
  
            •  ConAnuous	
  
               Learning	
  
            •  Competencies	
  
http://www.youtube.com/watch?v=yXoj0D1pROM
American Institute of CPAs
                             11
What CPAs have said abut the future:




       1.  Changing demographics - Aging workforce, diversity, 4 generations in the
           workplace
       2.  Increased globalization, economic shifts and increasing competition
       3.  The technological revolution - cloud, social, big data & XBRL
       4.  Issues around Information Security, Privacy & data integrity
       5.  Shift to consumer and employee power (from push to pull)
       6.  Changes in the way we communicate - mobile, txt, skype
       7.  Work-life challenges or conflict - "do more with less", 24/7 work
       8.  Information Overload - filter failure
       9.  Increasing complexity of rules and standards (IFRS, GAAP, PCAOB,
           SEC)
       10. Economic uncertainty - deficit, debt and pressure on government


http://www.slideshare.net/thoodcpa/top-trends-to-watch-2012-cpa-horizons-2025
Technology
  •  Social Media
  •  SOC reporting
  •  XBRL – Data is the new plastics
     •  SBR – Standardized Business
        Reporting
     •  Legislative/Regulatory – DATA Act
     •  Public Company
     •  Private Company / NFP
  •  Cloud - New Tools – New ways of
     working
Top Eight Challenges Facing CFOs


1.  Controlling the U.S. deficit
2.  Tax reform
3.  Health care uncertainty
4.  Dodd-Frank Act implementation and
    revision
5.  Employer-provided retirement plans
6.  XBRL
7.  Convergence of U.S. GAAP and IFRS
8.  Private company accounting
Opportunities for Financial Executives




•    CGMA
•    Sustainability – Integrated Reporting
•    EBR – Enhanced Business Reporting
•    XBRL
New	
  Competencies	
  from	
  Horizons	
  
1.  Leadership	
  
2.  CommunicaAon	
  
3.  CriAcal	
  Thinking	
  &	
  
    Problem	
  Solving	
  
4.  AnAcipaAng	
  &	
  Serving	
  
    Needs	
  
5.  IntegraAon	
  &	
  
    CollaboraAon	
  
6.  Synthesizing	
  Intelligence	
  
    to	
  Insight	
  
A leader’s job is to…


Provide hope &
inspiration!



Tom Hood & Gretchen Pisano
Core	
  Values	
  
•  Integrity	
  
•  Competence	
  
•  Lifelong	
  learning	
  
•  ObjecAvity	
  
•  Commitment	
  to	
  
   excellence	
  
•  Relevance	
  in	
  global	
  
   marketplace	
  
             19
Core	
  Purpose	
  	
  


       CPAs … making sense of a
       changing and complex world




         20
Key	
  Insights	
  
                           Worldwide     Market
                           Profession    Permission
          Lifelong                                    Trusted
          Learning                                    Attester




    Technology                Your Firm, Your            Pride in the
                              Company, YOU !             Profession



          Value
          Proposition
                                                      Demographic
                                           Trusted       Shifts
                        Marketplace        Advisor



                                                                        21
Resources
     for Firms




22
Download from
www.aicpa.org
Download from
www.aicpa.org
Resources for State Societies
The Accounting Profession 2025 - live presentation
  •  Directly tailored to CPA firm managing partners/owners and
     their firms strategic business planning process
  •  Works best as a one hour or 75 minute keynote/general
     session
  •  Presented by Jim Metzler
  •  Dates are always a challenge, the greater the advance notice
     the greater the availability
  •  Contact jmetzler@aicpa.org




           25
Follow me on:
Tom Hood, CPA.CITP.CGMA          Twitter: http://www.Twitter.com/tomhood
CEO
Maryland Association of CPAs     LinkedIn: http://www.linkedin.com/in/tomhood
Business Learning Institute      Facebook:
(443) 632-2301                 http://www.facebook.com/thoodcpa
E-mail tom@macpa.org
Web http://www.macpa.org        Plaxo: http://tomhood.myplaxo.com
Blogs                           Slideshare:
http://www.cpasuccess.com      http://www.slideshare.net/thoodcpa
http://www.bizlearningblog.com
                                Youtube: http://www.youtube.com/thoodcpa
                                 Second Life avatar name: Rocky Maddaloni
Links
  •  Strategic Planning
    –  http://www.bizlearning.net/live/i2astrategicplanning
  •  Future Forums
    –  http://www.bizlearning.net/live/i2afutureforums
    –  Leadership Development
    –  http://www/bizlearning.net/live/i2aleadership
  •  Customized Training
    –  http://www.bizlearning.net/learningcenter/
  •  Search our Catalog
    –  http://www.bizlearning.net/learningcenter/
       customizedtraining/BLI_catalog.cfm
Questions / Comments ?




          Thank you !
          Tom Hood tom@macpa.org
          Jim Metzler jmetzler@aicpa.org

Professional Issues Update for CPA Communications FOOD Group

  • 1.
    Professional Issues Update Communications FOOD Group AICPA Offices New York, New York February 6, 2012 Presented by: Tom Hood, CPA.CITP.CGMA CEO: Maryland Association of CPAs Business Learning Institute Jim Metzler CPA.CITP AICPA Vice President - Small Firm Interests 1
  • 3.
    Why we arehere? The tornado of changes from CPA Vision Project circa 2000
  • 4.
    Today’s  le+er   Change Complexity Compliance Convergence Competition
  • 5.
    From  feeling  “lonely  at  the  top”  
  • 6.
    To  the  wisdom  of  the  crowd  
  • 7.
    We  can  choose  to  harness  the   winds  of  change   The tornado of changes from CPA Vision Project circa 2000
  • 8.
    It  is  really  about  this…   2
  • 9.
    Today’s  le+er   •  Context   •  CollaboraAon   •  ConAnuous   Learning   •  Competencies  
  • 10.
  • 11.
  • 12.
    What CPAs havesaid abut the future: 1.  Changing demographics - Aging workforce, diversity, 4 generations in the workplace 2.  Increased globalization, economic shifts and increasing competition 3.  The technological revolution - cloud, social, big data & XBRL 4.  Issues around Information Security, Privacy & data integrity 5.  Shift to consumer and employee power (from push to pull) 6.  Changes in the way we communicate - mobile, txt, skype 7.  Work-life challenges or conflict - "do more with less", 24/7 work 8.  Information Overload - filter failure 9.  Increasing complexity of rules and standards (IFRS, GAAP, PCAOB, SEC) 10. Economic uncertainty - deficit, debt and pressure on government http://www.slideshare.net/thoodcpa/top-trends-to-watch-2012-cpa-horizons-2025
  • 13.
    Technology • Social Media •  SOC reporting •  XBRL – Data is the new plastics •  SBR – Standardized Business Reporting •  Legislative/Regulatory – DATA Act •  Public Company •  Private Company / NFP •  Cloud - New Tools – New ways of working
  • 14.
    Top Eight ChallengesFacing CFOs 1.  Controlling the U.S. deficit 2.  Tax reform 3.  Health care uncertainty 4.  Dodd-Frank Act implementation and revision 5.  Employer-provided retirement plans 6.  XBRL 7.  Convergence of U.S. GAAP and IFRS 8.  Private company accounting
  • 15.
    Opportunities for FinancialExecutives •  CGMA •  Sustainability – Integrated Reporting •  EBR – Enhanced Business Reporting •  XBRL
  • 16.
    New  Competencies  from  Horizons   1.  Leadership   2.  CommunicaAon   3.  CriAcal  Thinking  &   Problem  Solving   4.  AnAcipaAng  &  Serving   Needs   5.  IntegraAon  &   CollaboraAon   6.  Synthesizing  Intelligence   to  Insight  
  • 18.
    A leader’s jobis to… Provide hope & inspiration! Tom Hood & Gretchen Pisano
  • 19.
    Core  Values   • Integrity   •  Competence   •  Lifelong  learning   •  ObjecAvity   •  Commitment  to   excellence   •  Relevance  in  global   marketplace   19
  • 20.
    Core  Purpose     CPAs … making sense of a changing and complex world 20
  • 21.
    Key  Insights   Worldwide Market Profession Permission Lifelong Trusted Learning Attester Technology Your Firm, Your Pride in the Company, YOU ! Profession Value Proposition Demographic Trusted Shifts Marketplace Advisor 21
  • 22.
    Resources for Firms 22
  • 23.
  • 24.
  • 25.
    Resources for StateSocieties The Accounting Profession 2025 - live presentation •  Directly tailored to CPA firm managing partners/owners and their firms strategic business planning process •  Works best as a one hour or 75 minute keynote/general session •  Presented by Jim Metzler •  Dates are always a challenge, the greater the advance notice the greater the availability •  Contact [email protected] 25
  • 26.
    Follow me on: TomHood, CPA.CITP.CGMA   Twitter: http://www.Twitter.com/tomhood CEO Maryland Association of CPAs   LinkedIn: http://www.linkedin.com/in/tomhood Business Learning Institute   Facebook: (443) 632-2301 http://www.facebook.com/thoodcpa E-mail [email protected] Web http://www.macpa.org  Plaxo: http://tomhood.myplaxo.com Blogs  Slideshare: http://www.cpasuccess.com http://www.slideshare.net/thoodcpa http://www.bizlearningblog.com  Youtube: http://www.youtube.com/thoodcpa  Second Life avatar name: Rocky Maddaloni
  • 27.
    Links • Strategic Planning –  http://www.bizlearning.net/live/i2astrategicplanning •  Future Forums –  http://www.bizlearning.net/live/i2afutureforums –  Leadership Development –  http://www/bizlearning.net/live/i2aleadership •  Customized Training –  http://www.bizlearning.net/learningcenter/ •  Search our Catalog –  http://www.bizlearning.net/learningcenter/ customizedtraining/BLI_catalog.cfm
  • 28.