Profit From the Power of LinkedIn - Social Media Mastery YVR Feb 2015

By Wendy McClelland
http://www.linkedin.com/in/wendymcclelland
www.WendyMcClelland.com
Profit from the Power of

If your “ideal clients” are:
- Professionals
- Business Owners & Entrepreneurs
- Organizations & Associations
- Media
- Anyone in Business!

Then LinkedIn is Where You
NEED To Be!

Who is on LinkedIn?
 313 million users in more than 200 countries
 187 million users log in every month!
 24% of men online use LinkedIn, 19% of women

What are People Doing on LinkedIn?
 26% of users spend 3 – 4 hours a week on LinkedIn
 11% spend over 8 hours a week on LinkedIn
 40% of users log in DAILY
 Average amount of time on LI daily – 17 minutes

Top 5 Countries on LinkedIn by Numbers

What’s Happening in Canada?
 10 million users in Canada
 Over 20% of Canadians are on LinkedIn (StatsCan)
 46% female, 54% male

Courtesy Fixed Social - Edmonton

So you can see it makes sense for YOU to use LinkedIn to:
 Make connections with potential clients
 Find networking opportunities
 Find joint venture partners
 Get media interview opportunities
 And much more!

The 5 MOST Important
Things To Do So You Get
Results on LinkedIn!

Have a Professional Headshot and a Strong (Specific) Title

Know Your Audience
 Make it clear in your profile WHO your target market is so
you make it easy for people to know if your connection is a
“good fit”
 Allows potential clients to ‘self select’

Add “Extras” to Your Profile
 Reports, Articles, Projects
 Videos
 Photos

Make Connections the Right Way
Customize your
invitation to connect.
Don’t use the template
– make yours unique!

Translating Your Connections into
Business
After you make a connection say THANK YOU! Ask what you
can do for THEM, then tell them what you can offer.

My “LinkedIn Experiment”
5 Days on LinkedIn

My Results From ONE Week of Focusing on LinkedIn
From Monday, February 24 – Friday February 28 I:
- Updated my profile
- Made connections
- Sent Thank You notes to new connections
- Gave and got endorsements and recommendations
- Joined groups and participated

The Results of My “LinkedIn Experiment”
Feb 23/14 Feb 28/14 % Increase Mar 14/14 June 14/14
Connections 482 555 13.15% 705 1004
Recommendations 1 7 600% 13 20
Endorsements for
Top 10 Skills
239 282 17.99% 393 563
Profile Views in
previous 3 days
3 44 1,366% 96 112
Showed up in Search in
previous 3 days
2 45 2,150% 47 53

PLUS……..
 New Joint Ventures
 I did a webinar for a group of authors who are co-authoring a book and
want marketing help
 THREE new coaching clients
 TWO people have passed along my training information to their HR
departments
 Numerous speaking gigs

LinkedIn’s New Publishing Platform
Monday, April 7th I wrote a blog post “Why I Say NO to
Coffee Meetings” and posted it to LinkedIn at 7 a.m.
Here’s what happened…..

At 9 a.m. I got an email……

In ONLY 2 HOURS over 10,000 people had seen my post!

PLUS it’s been shared on 58 other websites/blogs!
In ONLY 5 Days over 60,000 people had seen my blog post!

Over 150 new connections
2 radio interviews
2 new coaching clients (in addition to the 3 I got from
updating my profile)
Numerous joint ventures under discussion
WOW!

getsetgosummit.com/linkedinmasterclass/
Brand New Program

Day One – Morning – Your Profile
 What is LinkedIn and Why You Should Use It?
 Who is using LinkedIn?
 Building Your LinkedIn Strategy
 Your Profile – Your Calling Card
 The Summary – What it Really Says About You
 Experience – What is Crucial to Include and What Should NOT Be
Included!
 The Value of Endorsements & Recommendations and How to Get
Them
 Adding “Extras” to Your Profile

Day One – Afternoon – Making Connections
 How to Make REAL Connections Not Just Add to Your Number of
Contacts
 Tools & Strategies to Stay Connected and Organized on LinkedIn
 LinkedIn Groups – How to Leverage Them
 Joint Ventures on LinkedIn
 Making Media Connections to Build Your Brand

Day Two – Morning – Company Pages
& Advertising
 LinkedIn Company Pages – Do You Need One?
 Creating Content for Your Company Page
 Advertising on LinkedIn

Day Two – Afternoon – Blogging on
LinkedIn
 Coming up with Topics to Write About
 Repurposing Content You Already Have
 How to Leverage LinkedIn Publisher Posts for More Publicity (learn
how I got over 60,000 views, 2000+ shares on ONE blog post!)
 Your “LinkedIn Daily Success Checklist”

BONUSES You’ll Receive:
A Professional Head Shot Done at the Event
5 Custom Templates For Making Connections
and Building Alliances
30 Minute Private One to One Coaching Session
with Wendy

March 14th & 15th 2015 – Vancouver BC
$497.00
$397.00 Early Bird Discount
until March 5/15

I have spent dozens of hours to learn, test & tweak to find the
VERY BEST Success Strategies on LinkedIn!
I’m going to save you all that time and effort by sharing my
knowledge, tools, templates and strategies.
This step by step event will help shortcut you to LinkedIn
Success!

Brand New Program
Room for 20
People ONLY!

Get Connected with Me!
www.27StepstoFreedom.com
www.Facebook.com/WendyJMcClelland
www.Twitter.com/wendyweb47
http://www.linkedin.com/in/wendymcclelland
You can get your own copy of my book
“27 Steps to Freedom – What Learning
To Walk Again Taught Me About Success in
Business & Life” here
mybook.to/27Steps

Profit From the Power of LinkedIn - Social Media Mastery YVR Feb 2015

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