Royal Caribbean is a global cruise company founded in 1968. It currently operates three cruise brands - Royal Caribbean International, Celebrity Cruises, and Azamara Club Cruises. Innovation is key to Royal Caribbean's success, as it has introduced many cruise industry firsts across its 25 ship fleet. The company focuses on strategies like strengthening its brands, investing in new ships, and deploying ships efficiently to optimize returns. It also prioritizes environmental sustainability through initiatives like its Save the Waves program. Royal Caribbean faces risks from factors like economic conditions, fuel prices, and cyber threats. It manages these risks through diversification, hedging, and investment in cybersecurity.